Author

Philip Piletic

My primary focus is a fusion of technology, small business and marketing. I’m a freelancer, writer and traveler who loves to share his experience with others by contributing to several blogs and helping others achieve success. I am also running LockedOn .

Content Promotion

Should You Cut Down on Your Content Promotion During the COVID-19 Pandemic?

Philip Piletic Apr 30, 2020

Conventional wisdom says that you should never cut down on content promotion no matter what's happening in the world. During the Great Depression, many businesses continued to sponsor radio shows and magazine editorials, which helped to…

Marketing

The 3 Best Ways to Continue Marketing During the Coronavirus Quarantine

Philip Piletic Mar 25, 2020

Right now, businesses all around the world are confronting a new reality that has been forced upon them by the recent coronavirus (COVID-19) outbreak. For some, it has meant a reduction in sales and a disruption of day-to-day business…

Miscellaneous

Communicating Your Brand’s Personality in Every Promotion

Philip Piletic Apr 29, 2019

Nobody really likes huge faceless companies that don't have any personality no matter how good their products might be. In fact, faceless international corporations are often made fun of because they often seem aloof and out of touch. Worst…

Social Promotion

How to Develop an Effective Social Media Campaign When You’re on a Tight Budget

Philip Piletic Jan 23, 2019

No matter how small your budget is, you can design a powerful social media campaign that won't go over it. While it might seem like larger enterprise-level companies have unlimited expense accounts and smaller companies can't ever compete…

Shared Media

As Teens Flee Facebook, Marketers Should Turn to Snapchat

Philip Piletic Dec 13, 2018

Ever since the dawn of the social media age, marketers have been in an ongoing race to capitalize on the vast audiences now found on a variety of social platforms. Of course, there's one social media platform in particular that draws most…

Mobile

Interesting Marketing Strategies to Promote Mobile Commerce Ventures

Philip Piletic Nov 6, 2018

Of all the personal computing trends that have become paradigms over the last three decades, the vertiginous rise of mobile computing has been the most disruptive. From the static web to Web 2.0 and from social media to cloud computing,…

Executive's Corner

Best Way to Spend a $5000 Marketing Budget When You’re Just Starting Out

Philip Piletic Apr 12, 2018

The key towards owning a successful business is having a great idea that’s fresh and exciting, but also working as hard as you can to turn that idea into reality. If you managed to do that you are definitely on the right track!…

Content Promotion

Content Marketing: Over 100 Years of History

Philip Piletic Feb 28, 2018

Everything today changes at a very rapid pace. We have this constant need to make everything work faster and to involve technology in every little aspect of our lives. That’s definitely a great improvement for today’s society, but while…

Social Promotion

7 Proven Ways to Get Traction for Your Small Business

Philip Piletic Jul 26, 2017

Street racers might have powerful engines under the hood, but they know that they must convert that power to forward motion or they are just spinning their wheels. It’s all about traction, and it’s the same in business. Let’s assume you…