Instead of enabling content shock, give customers the most important information in succinct,…
Rodger Johnson
If emerging services lose their effectiveness over time, while the cost of fulfilling…
The key to content promotion is having a strong hook. It’s important to…
Resources are tight in most organizations and executives want what is best for…
Priming as a public relations concept has been around since the dawn of the profession, perhaps even before we could define and understand it. Before social media—even before the Internet—priming had a profound effect on people and their decisions. With the advent of the Internet and social media, the power of priming has only intensified and become significantly more important to brands.