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Will Erlandson

As the Chief Growth Officer at Relevance.com, I lead the sales, partnerships, and growth strategies for a specialized growth marketing firm that helps clients achieve industry ownership through SEO, content, and digital press. I joined Relevance.com as employee #2 in 2018 and have exponentially grown revenue, earning us a spot on the INC 500 list in 2023.

50 articles published Follow:
Marketer researching and implementing different SEO techniques that he can do alone

Can I do SEO by myself?

SEOFebruary 23, 2023322Views0Likes0Comments
Picture this: You’re scrolling through the latest business news, sipping your coffee, when a statistic jumps out at you. Nearly 70% of online experiences start with search. What? No way. That can’t be right. You tap the microphone icon on your phone. “What percent of online experiences start with search?” And then the irony hits…

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Technical SEO analytics and data

Technical SEO

SEOFebruary 22, 2023372Views0Likes0Comments
You’ve set your content marketing goals. You’ve outlined your strategies. You’re ready to create some inspiring content. When you spend this much energy on content, you want to squeeze out every last drop of value. That’s why your shiny new content plan includes a whole section on SEO strategy. Keyword research, backlink strategies, you’re here…

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Marketers reviewing and discussing different seo tools to incorporate in their SEO strategy

SEO Tools

SEOFebruary 22, 2023493Views0Likes0Comments
Abraham Maslow said, “If all you have is a hammer, everything looks like a nail.” When it comes to search engine optimization techniques , it’s important to make sure you have the right tools for the job. Otherwise, you might end up with SEO content that shines in one area but misses the mark…

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How do we properly distinguish between emphasizing growth marketing vs. growth hacking? Here's a quick guide to help you market with clarity.

Growth Marketing vs. Growth Hacking: What’s the Difference?

Content Strategy, Growth MarketingNovember 16, 2022466Views0Likes0Comments
Determining which digital marketing channel or tactic will actually reach a potential customer and help spark exponential growth can be confusing and stressful. In the face of this challenge, many startup businesses looking to score some quick growth struggle to appreciate the difference between the phrases "growth marketing" and "growth hacking" as they launch. So how…

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adogy_relevance_merger

AI Visibility Powerhouse Formed by Adogy-Relevance Merger

July 1st, 2025 – Adogy.com and Relevance.com today announced their merger to form a next-generation digital marketing powerhouse specializing in Generative Engine Optimization (GEO). The combined company will leverage cutting-edge AI search technology and sophisticated public relations techniques to help brands maximize visibility across AI-powered search platforms and traditional search engines

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