Author

Zhanar Makhambetova

Zhanar is a Marketing Specialist at Scopic. Her role spans from creative content creation to lead generation activities, email marketing, and website product management. She is enthusiastic about all things copywriting and enjoys playing with the thesaurus. Zhanar loves the balance of unrestrained creativity and solid analytics that she gets to exercise in her role.

Content Strategy

5 Cost-Effective Benefits of Content Marketing

Zhanar Makhambetova Jan 7, 2021

Content continues its reign as the king in marketing, and rightfully so. Seventy percent of marketers actively invest in content marketing and 72% claim that having a solid content strategy is a major element of their success. Emerging and…