Not too long ago, I found a tiny cartoon online that suited my blog content. I naively inserted it into one of my posts, read by less than 20 people. A few months later, I got a legal notice making me feel like a master criminal about to be tried in the World Court. I (horrors!) infringed. A mere payment of $395, however, would forestall the public hanging.
Good citizen that I am, I immediately removed the offending cartoon, apologized profusely to the litigant, and expected to live happily ever after. Then, they contacted me again to inform me that apologies are not currency, and I had committed a crime, therefore pay or die, or something to that effect. They contacted me relentlessly. Each missive was direr than the predecessor.
I was innocent of malice, an innocent blogger. I did not know how serious copyright infringement can be and that there are those who profit nicely from finding innocent offenders.
Yup. It’s the law. They can do it to you.
There is a huge amount of content being generated daily. According to WordPress , over 409 million people view more than 22.2 billion pages each month currently. Because of the sheer volume of written articles, completely original content that comes entirely from the mind of the writer is getting harder to produce. Nonetheless, a writer must be diligent to ensure his work is not a deliberate or inadvertent duplication of another’s written thought.
Before taking a pen in hand or tapping on a keyboard, writers must understand the difference between copyright protected works and public domain information. A copyright protects original works of authorship such as articles, artistic performances, photographs, music, poetry, songs, computer software, and architecture—it doesn’t protect facts, common knowledge, ideas, or systems, general considered in the public domain. The owner of a copyright has exclusive rights to reproduce, distribute, display, and prepare derivative works based on the protected material.
In the U.S., works do not need to be registered with the national copyright office to be protected because the author of the work is automatically protected by the law. The Berne Convention dictates that all members get more or less equal treatment. Therefore, without written permission from a copyright holder, if you copy a protected work and post it on your blog, you may be infringing someone’s copyright and may be exposed to legal liability.
Crediting an author does not negate copyright infringement. While we may assume a credit to the author should suffice, but nope! Crediting the author and providing a link to the original work although a nice shortcut, is simple insufficient.
You can only use copyrighted work with express permission from the rightful owner. Crediting an author will save you from accusations of plagiarism, but plagiarism and copyright infringement—although similar—are different. Only the infringement is legally actionable, but plagiarism will hurt your good name. And both can subject you to painful consequences.
Simple. License the work you want to use from the copyright owner. Some copyright holders will grant a license for the reproduction or publication of their work simply for the asking; others will charge for usage. Some rights-holders dedicate their work to the public, through a Creative Commons license, or a similar mechanism.
If that is too much trouble, just don’t use that work. Forget it; create your own original thought.
The purpose of a trademark is to distinctly brand a product or service. Therefore, trademark holders are quite protective of their mark and they zealously protect their brand. They do not want confusion of their product with any other. For a complete breakdown of the differences between trademark and copyrights, watch the cool video on the website of the US Patent Office which I am afraid to reprint here because, you know…
But there are subtleties here too. You cannot take your own sneaker and identify it as a NIKE™. But can use the trademark for other purposes like, comparative advertising. You can say DonnaSneakers are better than NIKE™. Just make sure you’re really comparing, and not trying to trade on someone else’s mark. Just like in copyright law, this is nuanced analysis, so be diligent and careful.
And don’t forget to check yourself! Tools available to make sure you do not misstep include Google Scholar Search, Stack, Google Alerts, and others.
This almost feels like too much work to show off your work. But it is an age-old problem. Consider the Shakespeare/Marlowe controversy, debated to this day! Even the masters are not exempt from infringement! So, be on the safe side and assume all internet finds are copyrighted until proven otherwise. Then check your work again.