A new report suggests that white papers prove two times more effective at…
Spoiler alert: Every employee should be responsible for content at all levels to…
With social channels diminishing organic visibility, native social advertising is the best way…
Inspired by lead scoring, these metrics of influencer marketing offer much strategic guidance…
Not unlike the partnerships in our personal lives, collaborating on something with someone…
Content for social media should be created with the intended audience and platform…
Measure trends, A/B test headlines, and build algorithms—but data points don’t illuminate everything.…
With no regulations & loose standards, it’s imperative that marketers leverage this detailed…
Tried-and-true copywriting techniques that worked long before we had smartphones and the Internet…
You don’t have to jump ship or start fresh when faced with a…
While the debate on whether or not native advertising is deceptive still holds…
Paid content promotion is poised for a heavy uptick in budget allocation, according…
