What a multi-screen world we live in! We might watch a basketball game or shop online with our smartphones while checking our email or playing a game on our tablets.…
The more I listen to music the more I start to dissect it and analyze it, because as much of a creative as I am, I think I am nearly…
Visual content is as crucial to a successful blog post as the actual words you write. Using a photo (or two or three) in your blog post will increase the…
For e-commerce websites, testing is critical to increasing the performance of every aspect of a page. Even the smallest tweak on a button, a form or widget can make a…
A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first…
It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and…
Take a quick glance at your Facebook newsfeed. You’ll probably not only notice a variety of shared content, but also subtle differences in how that content is displayed. Text-only posts,…
Lately Google has seemed a little scary and all-powerful to Internet marketers, especially those who consider themselves organic or inbound marketers. The search engine is often viewed as an emotionless…
Sometimes I am simply amazed by the software and technology that is currently available. Many people are aware of tools like Open Site Explorer and Majestic SEO, but not…
At Angie’s List, creating good content means promoting action—promote consumer awareness, good hiring practices, smart spending, etc. But to produce the best original content that drives rankings and increases conversions,…
Every once in a while, navigating the world of SEO seems like a scene out of the Wizard of Oz. There are days when I can totally relate to Dorothy…
In the realm of SEO it seems that we often get lost in the numbers, after all it is a numbers game right? What is this keyword’s current Google…
