Audience analysis should underlie entire top-of-funnel content marketing campaigns. Too often, marketers separate…
While content marketing was once something new, clever and practiced only by marketers…
Resources are tight in most organizations and executives want what is best for…
Many people may have forgotten about Jayson Blair, the young journalist whose fictitious…
What value does a “Like” on social media actually have? Less than you…
Crafting the perfect pitch is a fundamental skill for PR professionals. Create a…
Priming as a public relations concept has been around since the dawn of the profession, perhaps even before we could define and understand it. Before social media—even before the Internet—priming had a profound effect on people and their decisions. With the advent of the Internet and social media, the power of priming has only intensified and become significantly more important to brands.
As you go through your content promotion checklist, you probably see the usual suspects: social media, paid social media promotion, native advertising, and email distribution. That’s a great start to get your content seen by your target audience, but you may be forgetting a very important promotional medium: influencers.
Content marketing has matured significantly over the past decade, evolving from a buzzword…
Too many brands treat content distribution as an afterthought — something to figure…
When wearable technology first entered the marketing conversation over a decade ago, devices…
Today is Blog #3 of the collaboration between BloomReach and DigitalRelevance on marketing…