Content Strategy Archives - Page 11 of 23

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The Right Message: Driving Sales Through Content Development

Content StrategyJuly 22, 2019317Views 0Likes 0Comments

Across industries, the rise of two strategies have completely changed the way that organizations conduct their marketing initiatives: Content marketing and personalization. These two aspects of marketing tend to go hand-in-hand, and enable brands to develop resonant messaging for their campaigns. Content is exceptionally valuable to marketing teams in their efforts to drive brand awareness,…

How to Add Digital Content to Your Promotional Products

Content StrategyJune 28, 2019386Views 0Likes 0Comments

In this era where technology is taking over the marketing world, it is typical for businesses and marketers to overlook the importance of promotional products. Promotional products are now being considered as an ineffective and cost-intensive marketing strategy with more and more marketers deeming them as irrelevant. The truth is most of the marketers have that…

10X Your Sales With Powerful Content Marketing Strategies

Content StrategyJune 11, 2019390Views 0Likes 0Comments

Marketing is the process of promoting and selling a product/service and was born along with the inception of the business itself. Through the centuries, marketing has evolved in many ways, and people have tried all sorts of things. The examples of marketing strategies range from screaming about a product's features in a market to hiring…

How to Create Your Own Series of Pillar Content in 5 Steps

Content StrategyMay 28, 2019623Views 0Likes 0Comments

Creating fresh and engaging content every day isn’t easy. The world of content creation is dynamic and fast-paced. You need to continually come up with content ideas that resonate with your audience. If you’re willing to compromise on quality, you can create hundreds of lackluster posts easily. But that can damage the reputation of your business.…

5 Reasons Why Nobody Is Reading Your Content

Content StrategyMay 2, 2019418Views 0Likes 0Comments

How would you feel when the content that you have prepared losing hours of sleep is not getting the attention it deserves? It is not only humiliating for the content developer; it is an ominous sign for the site as a whole. Your readers are moving away from your content and you seem to be…

How to Build an Effective Digital Content Marketing Strategy

Content StrategyApril 17, 2019331Views 0Likes 0Comments

If your brand is focusing on digital marketing, you’ve probably heard the phrase “Content is king.” It sounds simple: consistently produce massive amounts of content to reach your customers. However, what you don’t know about that phrase is that content isn’t king— great content is. And great content begins with an effective digital content marketing…

Clever Content Optimization Tactics to Avoid Common SEO Mistakes

Content StrategyApril 15, 2019347Views 0Likes 0Comments

Having a great content idea is the essential first step for making it in a content marketing, however, it’s just a first step on a journey of a thousand miles. You also need talent, means and an idea on how to produce it, as well as all the right content marketing tools and mechanisms. Then,…

The BluePrint of Finding and Producing Viral Content

Content StrategyApril 12, 2019538Views 0Likes 0Comments

Creating a viral content can seem overwhelming for a complete newbie, but it is possible. We can define viral content as a piece of material that manages to get a lot of attention in a quick time. As a publisher, you have an opportunity to get a lot of eyeballs from your targeted audience and…

How to Boost Your Brand with User-Generated Content

Content StrategyApril 11, 2019468Views 0Likes 0Comments

You could point out that 88% of online shoppers take reviews into consideration for their purchase decisions. Or that 85% of consumers find visual user-generated content (UGC) more influential than brand photos or videos. Whichever of the litany of stats you want to cite, the fact of the matter is – in 2019, user-generated content…

What More To Expect From Chatbots In 2019?

Content Strategy, Growth MarketingMarch 28, 2019365Views 0Likes 0Comments

2018 has already seen a lot of advancements in them. Chatbots have been progressing since the time of their launch, you will find them used in almost all sectors like e-commerce, healthcare, government, and many more. The extensive recognition it gained was because of its uniformity and uniqueness it brought in the way of communication. For…

Email Marketing Has a Stellar ROI – So Why Do So Many Email Marketers Fail?

Content Strategy, RelevanceMarch 25, 2019373Views 0Likes 0Comments

Email is one of the oldest forms of online marketing. Yet, it remains one of the most effective to this day. According to Neil Patel and WordStream, the average ROI of email marketing is at least 4,000%. This is twice the ROI of SEO and around 2.5 times the ROI of PPC. Any marketer that looks…

6 Best Ways To Repurpose Your Old Content

Content StrategyMarch 19, 2019329Views 0Likes 0Comments

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content marketing is one of the best ways to generate leads for your business. But wait! Do you need to always create…