Content Strategy Archives - Page 9 of 23

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How to Re-Optimize Old Marketing Content

Content StrategyJuly 29, 2020317Views 0Likes 0Comments

Every change presents a new challenge and a new opportunity for a growing business. Though some SEO content marketing strategies may remain effective for many years; eventually, most old marketing content needs to be edited, re-written, discarded, or, in some way, re-optimized at some point. The good news is that doing so could help attract…

A Guide to Creating your SaaS Content Marketing Strategy

Content StrategyJuly 20, 2020257Views 0Likes 0Comments

There’s a whole lot more to a SaaS marketing strategy than just creating social media accounts and creating websites for promotion. Business-to-business companies need a consistent, clear plan to cover the core content development fundamentals. With SaaS becoming one of the biggest and fastest-growing software development services segments, it outshines the competition through marketing quality…

5 Tips to Aim Your Content at Your Target Audience

Content StrategyJuly 9, 2020414Views 0Likes 0Comments

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to aim content at your target audience adequately. Marketing your product to the…

7 Steps to Create Content that Gets Shared

Content StrategyJuly 2, 2020449Views 0Likes 0Comments

If you are one of those people who think that simply adding social-sharing buttons makes your content shareworthy, you are in for a surprise. There’s a lot more that goes into creating shareworthy content than that. You need to create content that your audience loves and wants to share with their friends. In this post,…

Digital Marketing VS Print Advertising

Content Strategy, RelevanceJune 4, 2020619Views 0Likes 0Comments

In today's ever-changing world, marketers and companies alike have a plethora of advertising platforms at their disposal. From social media to a captivating video brochure, to magazines and billboards, we are spoilt for choice when it comes to spreading our message to consumers. But with so many options available, it can be challenging to choose the…

The Role of Statistics and Data in Content Promotion

Content StrategyMay 26, 2020313Views 0Likes 0Comments

Content creators today are entering into a very competitive marketplace. If you want to stand a chance of getting noticed among all your competitors, you are going to need to use data and statistics to direct your marketing decisions. Here’s how to make your data work for you when promoting your content. Understanding Statistics In the…

How to Develop Content Marketing Strategy for Financial Services

Content StrategyMay 25, 2020313Views 0Likes 0Comments

It is as clear as daylight that without content marketing, your brand is unlikely to create a buzz. Yet, it is not enough to merely create content for your business; there must be a systematic approach to content marketing and management. Traditional marketing talks at people, content marketing talks with them.” - Doug Kessler, Creative Director,…

How to Get Your Website Content Appear on Google News?

Content StrategyMay 7, 2020410Views 0Likes 0Comments

Google News works like magic when it is about getting traffic. It can bring thousands of clicks to your site, leading to increased sales and desired results. Every webmaster wishes to get their website content on Google News. There are just a few essential tips to keep in mind, and you, too, can be a part of this…

The Importance of Accessible Web Content

Content StrategyMay 4, 2020364Views 0Likes 0Comments

Website accessibility is a hot topic right now, and it isn't going to go away anytime soon. Unless you plan to become one of the companies that are used as an example of what NOT to do, you need to make sure that your website follows web accessibility standards. One surefire way to do that…

How to Create Content that Matches Search Intent?

Content StrategyApril 13, 2020420Views 0Likes 0Comments

The search landscape has drastically changed over the years. There was a time when ranking well on search engines meant stuffing content with keywords. This no longer holds true today. Now, it’s all about understanding the intent or motive behind a search query. Every search engine query has a specific purpose. The purpose or goal behind…

Six Tools To Run and Organize Your Content Research

Content StrategyApril 6, 2020386Views 0Likes 0Comments

Research is the most important aspect of writing. Whether you are working on a paper for class, or writing a blog post you hope will catch the right kind of attention, you must have facts to draw upon. That means a huge chunk of your time is going to be invested in finding and recording references,…

How To Write Exciting Content That’ll Get Your Readers Coming Back

Content StrategyMarch 6, 2020311Views 0Likes 0Comments

Your company or your solo endeavor depends on clients, customers, readers, or followers. Without those people, you’re speaking into a vacuum. That does you and your business no good. To make your site work for you, you need content - but not just any content. You need exciting content to bring readers in and keep coming…