The success of any business is dependent on the number of clients which it has. So, it is important to use strategies to grow your client base in order to diversify your income sources.
One of the best ways which you can utilize in order to grow your client base is to harness relevant leads for…
Want to know how to improve your customer website experience? Find out how to do so in this guide!
E-commerce websites, just like retail stores and traditional businesses, must have a good customer service team. Especially for pages where the customer has to enter a confirmation email or a checkout page. As a rule of…
You invest your time to create a beautiful email campaign and hit the send button.
Hope for the best.
But when you check your stats…
Crickets.
No one opened and read your emails.
You think, “what’s the point to send emails when no one is reading.” It makes you disappoint.
The success of your email campaign depends on your conversion rate.
The…
In this digital era, building your brand could be very tedious. The Internet has proven to offer very many branding tips for small businesses and start-ups. Most blogs are always about how one can make their brand identity better or how one can maintain their small business brand name once they get it. However, they…
Influencer marketing is growing big and is projected to hit revenues of 5-10 billion dollars in the next two years. Brands are becoming reliant on social media influencers for sharing tips and recommending their products and services to a larger and more genuine audience.
The increasing ROI from the influencer activities have made the brands collaborate…
Marketing tools change and expand as each year passes. More and more people are exposed to content and that influences their purchasing and buying habits. New spins on old strategies and fresh thinkers expose people to more sophisticated content and the need for mature content rises. New technologies also set the trend for how content…
LinkedIn is one of the oldest social networks in the world. Today, it boasts of more than 600 million registered accounts, of which more than half are active.Business professionals around the world use LinkedIn daily. This makes using LinkedIn as a B2B marketing strategy essential.
Many organizations, however, don't pay enough attention to LinkedIn. They are…
Content marketing is a form of marketing that involves the mass publishing of various kinds of content for the promotion of a brand, service, or, product. With the ever-changing state of technology and the internet, ever year ushers in its own unique opportunities and challenges. The genuinely savvy brands will ride the waves of change…
While an influencer is a trusted figure within a niche or community with a loyal fan base or following who has the authority to influence his/her follower's decisions and opinions. Influencer marketing, on the other hand, is a marketing strategy in which influencers promote a company's product or services through various media outlets in which…
In today’s omnichannel, multiple-device-driven world, combining marketing strategies offers businesses a way to increase return-on-investment (ROI) by leveraging the positives of each channel to offset inconsistencies. Tightening your focus on your audience’s wants and needs is even easier when you use these two strong, relationship-building strategies to deliver timely, educational, and educational content. Let’s take…
At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to an issue. In some cases, it’s a pre-existing problem that others in the industry are also trying to solve with their own companies. Other times,…
Google has announced that it is launching its popular paid streaming subscription YouTube Premium and the in-demand YouTube Music Premium in more countries. YouTube Premium will now be available in 25 countries while YouTube Music Premium can be enjoyed in 21 global markets when the services are made available.
YouTube Premium was launched in June as…
