How to Make Subscribers to Open, Click, and Read Your Emails
You invest your time to create a beautiful email campaign and hit the send button.
Hope for the best.
But when you check your stats…
No one opened and read your emails.
You think, “what’s the point to send emails when no one is reading.” It makes you disappoint.
The success of your email campaign depends on your conversion rate.
The question is: How do you get more people to open, click, and read your emails?
In this article, you’ll discover 5 actionable hacks that will help you to craft a successful email campaign.
1. Use ‘your real name’ as sender name
Email is a personal channel and email marketing helps to build a relationship with your subscribers.
You’re talking to them, so it’s better to put a name to your face.
Place your real name and email address in the ‘from field.’ People ignore the email that comes from a company.
64% of subscribers say they are likely to read an email because of who it’s sender name.
Pinpointe marketing found that by using a real person name can increase open rates by 35%.
Check out these emails from OptinMonster. They use a specific person name (Keri) as the sender name.
2. Make your subject line personalize and engaging
What motivates you to decide the value of an email?
Subject Line. Right?
35% of email recipients open email based on the subject line alone. (Source)The success of your email starts with writing a great subject line. Click To Tweet
What do I mean by great subject line?
The subject line that encourages people to open and read your email.
Subject line tactic #1: Recipient’s name in subject line
Putting the recipients’ name in the subject line can increase your open rate. People love to see the thing that winks their identity.
Subject line with recipient’s first name can boost open rate by 29.3%.
Check out these subject lines which include my name:
Subject line tactic #2: Induce a sense of urgency
People are afraid of missing out on a good deal or update.Create a sense of urgency in the subject line that makes your subscribers take action. Click To Tweet
Use phrases like: “Last chance”, “24 hours only”, “Limited time offer”, “Today Only” etc.
Take a look at this subject line:
Subject line tactic #3: Use some humor
Your readers will love you if you make them smile. Add little humor in the subject line, but don’t do it over.
I love Chubbies subject lines. They are Picasso of this art.
3. Preview text to give them a teaser
Leverage the power of preview or preheader text. It’s like a teaser that shows a sneak peek of email.
Use it as an extension of subject line. Make it actionable. You can put your special deal or promotion here.
Litmus survey found that 24% of respondents look at the preview text first when deciding to open an email.
Take a look:
4. Use the word “You”
Reduce the quantity of “I” in your email and replace it with “You”. Write one-to-one as if you were talking to your friend.
The next time, when you send out an email: Don’t overuse word “I” and avoid sounding like a Robot. Use the power of storytelling in your email and write it like you’re telling a story.
Check out this email and count how many times the message says “you or your”.
5. CTA button matters!
Instead use descriptive and actionable phrases like “Get the Free Demo”, “Download Your Free eBook Here”, “Shop Now”, etc.A CTA button or text must tell recipients what you want them to do. Avoid using words like “Click Here”. Click To Tweet
Don’t place 2-3 CTAs in single email. Pick just one enticing CTA. Emails with a Single CTA Increased Clicks 371% and Sales 1617%. (Source)
Kath Pay shared her take here:
“Keep in mind that CTAs are the trigger for an action, and we need to ensure we’re asking them to take the most appropriate action based on where they’re at within the buying journey. If the trigger isn’t appropriate for where they’re at in the purchase funnel, they’re less likely to convert.”
Now It’s your turn
You put a lot of effort and time to build your email list. I hope these methods will help you to start a conversation with your subscribers.
Got more actionable ideas to make readers fall in love with your emails? Please drop your views in the comment section below. I’m curious to know.