Most won’t get it but some would agree.
Using same keyword as an anchor text is not only stupid because every time you do it, you bring your website closer to getting penalizes by big G, but it is also in bad taste.
I mean, why would someone waste all the important anchor text on same keyword, while there are those main and body keywords that still need attention,
In case you’re a person who does not know what an anchor text is, here is a simple definition.
“Anchor text is the clickable word or phrase (appeared in color other than black e.g. blue or underlined) that, when clicked, takes you to the website whose link was incorporated in that word or phrase as a hyperlink.”
So all those words and phrases (not website links) on a website that you click and that take you to another website are actually anchor texts.
The problem starts when you use anchor texts in guest posts and when Google notices that all backlinks to your website come from same anchor text (e.g. SEO services).
So, for example, if you offer SEO services and you are getting backlinks to your services website via guest posting, Google will soon notice that all backlinks come from anchor text “SEO services” and you will get hit by rules set in Google’s algorithm: Penguin.
This post is an effort to help you learn how to use anchor text in 2018 and avoid a penalty from Google.
Although, I have explained as to what exactly is an anchor text, it is much needed to know how the anchor text and link incorporated into it look like in HTML, because this is how Google bots look at them.
If your website is https://www.globexoutreach.com//and text used as anchor text is “Blogger Outreach Services”, it will appear like following:
<a href=“https://www.globexoutreach.com/”>Blogger Outreach Services</a>
This term or phrase that you use to anchor the backlink or html link is what we call anchor text and there are certain careful ways to do it.
Ways that protect your website from getting penalized by Google.
We are not yet talking about how to do it; let us first talk about how not to do it.
What are the best way to write anchor text and how to avoid other mistakes? Let us take a look at a few very important points one by one:
So now we know how not to do it, let us see how to write anchor text 100% organically and as per Google’s 2018 standards.
I will start with another and the most important “how not to do it” point.
Peeps, if you follow these simple rules of not writing and writing your anchor texts, I bet that your website will not get penalized in 2018 or 19 or anytime in future.