Pawan Kumar

You invest your time to create a beautiful email campaign and hit the send button. Hope for the best. But when you check your stats… Crickets. No one opened and read your emails. You think, “what’s the point to send emails…

Many of us relate to a commercial which might have aired years ago because it was a story that we felt we were a part of. It is a fact that when a person listens or reads a story, it stays with them. A story remains with us for a much…