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The A-to-Z Guide to Writing Headlines for Online Content

RelevanceApril 20, 2018356Views 0Likes 0Comments

As a content marketer, you fight for attention. You battle to earn readers. You win the battle by making the all-important headline engaging and irresistible. Write a dull headline and it’s the only line that gets read. You don’t want that. So let’s make our way through the alphabet and spell out 26…

Impact of Ransomware on Content Marketing Industry

Content Strategy, RelevanceApril 19, 2018253Views 0Likes 0Comments

Here’s the scenario. You are a content marketer. You have a number of high profile clients that you manage digital properties for. Part of that includes blogging, social media and other tools to gain relevant backlinks to support the goals of each of your clients. Then one day it happens. You download what you think…

Marketing Hub inbound.org to Close

RelevanceApril 18, 2018473Views 0Likes 0Comments

inbound.org Will Transition to Growth Hub Today, inbound.org co-founder Dharmesh Shah announced that the site would be retired. Since 2012, inbound.org has been one of the marketing world’s foremost networking communities. Founded by Moz creator Rand Fishkin and Hubspot founder Dharmesh Shah, inbound.org was a platform where marketing professionals and enthusiasts could come together…

Best Influencer Marketing Strategies for Startups with No Budget

RelevanceApril 18, 2018453Views 0Likes 0Comments

Most startups don’t have the luxury to hire full-time marketers or maximize on influencer marketing with no budget. Several don’t have a small fortune set aside for investing in marketing initiatives that can help them stand out online. So, what can startups do to get an edge over brands with massive budgets if they don’t…

9 Steps to Become SMM Specialist

RelevanceApril 17, 2018454Views 0Likes 0Comments

Every career journey starts with education. You do not necessarily have to study related subjects to become a member of some profession. Even though the top-preferred degrees in the field of social media marketing (SMM) are business administration, marketing, psychology, communication, journalism, and information technologies, even a person who holds a degree in some scientific…

The 2018 Native Advertising Technology Landscape is Still Growing

RelevanceApril 17, 2018313Views 0Likes 0Comments

I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence,” was shared via email with the Relevance audience. The second rolls out…

Volkswagen to Tweak Logo as Part of a Broader Marketing Push

RelevanceApril 16, 2018264Views 0Likes 0Comments

Volkwagen to Change Logo for First Time in Six Years The electric car era is upon us and Volkswagen is injecting some innovation into their marketing strategy to prepare for it. The German car company announced that they would be tweaking their logo for the first time since 2012, just in time for the brand’s…

Why Ongoing Video is Essential for Social Media

RelevanceApril 11, 2018258Views 0Likes 0Comments

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second by 2021. It's clear that if your brand doesn't start incorporating video in some way, you'll be left behind. Let's…

Everything You Need to Know About Influencer Marketing and Artificial Intelligence

Content Strategy, RelevanceApril 10, 2018340Views 0Likes 0Comments

One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and…

Top 10 Selling Essentials for all eCommerce Startups

RelevanceApril 10, 2018325Views 0Likes 0Comments

No one can deny that ecommerce is where the future of business is at right now. Ecommerce is fueled and propelled by the success of giants like Amazon and even relatively new players such as Warby Parker. Along with the relative ease and low cost it takes to set up shop, it’s no surprise that more…

Adidas Will Create 30,000 Unique Videos for Boston Marathon Runners

RelevanceApril 9, 2018259Views 0Likes 0Comments

Adidas Takes Personalization to New Heights with 'Here to Create Legend' To celebrate a 30 year partnership with Boston Marathon, Adidas will create 30,000 videos for anticipated 2018 Boston Marathon runners. This monumental task is part of Adidas’ ‘Here to Create Legend’ campaign that is, in part, a tribute to the victims of the 2013…

Google and Target Develop First Voice Activated Coupon for Google Assistant

RelevanceApril 6, 2018291Views 0Likes 0Comments

Consumers "spring into Target" Google and Target joined forces for a voice-activated coupon on Google Assistant. According to Adweek, this coupon is a $15 dollar offer for purchases made on Google Express via Google Assistant. Consumers could activate the coupon by saying or typing “spring into Target” via the Google Assistant itself or the Google…