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Why Instagram Is Vital To Promote Your Fashion Website

RelevanceJuly 31, 2017263Views 0Likes 0Comments

If you have an online fashion business, you should be on Instagram. With more than 700 million users, this social network is the best place to be for all those who are looking to promote their fashion business in the right manner. There are several statistics to show that Instagram not only increases your reach…

7 Proven Ways to Get Traction for Your Small Business

RelevanceJuly 26, 2017434Views 0Likes 0Comments

Street racers might have powerful engines under the hood, but they know that they must convert that power to forward motion or they are just spinning their wheels. It’s all about traction, and it’s the same in business. Let’s assume you have a great product, the powerful engine that will drive your success. It's one…

How Facebook Groups Can Boost the Effectiveness of SMM

RelevanceJuly 20, 2017299Views 0Likes 0Comments

Take a moment to think: how many Facebook groups have you subscribed to? As a Facebook user, you have the right to join up to 6000 groups. Even if you’re not part of that many, they are important. You became a member to a group because you wanted to get constant updates. You take part…

7 Facebook Advertising Strategies to Beat Competitors

RelevanceJuly 7, 2017262Views 0Likes 0Comments

You might get exhausted just thinking about everything Facebook advertising strategies have to offer. And you might be justified in feeling overwhelmed by it all. It’s becoming increasingly difficult to one-up your competition by creating the “best” Facebook ad… after all, everyone is following the same best practices! So how can you stand out from…

reasons B2B content marketing isn't working

5 Reasons Why Your B2B Content Marketing Isn’t Working

RelevanceJuly 6, 2017232Views 0Likes 0Comments

Nowadays it seems like all of us are being bombarded with more content marketing than ever before – whether it’s blog posts in our social media feeds or sponsored content on our favorite news sites. Lots of B2B companies are starting to discover the value of content marketing – which is good; after all, a…

Native Marketing/Advertising Decoded

Content Strategy, RelevanceJune 27, 2017305Views 0Likes 0Comments

Okay, you’ve heard about it, you’ve read about it, but you may be confused as to what it actually is. You’re not alone. One survey recently taken estimated that close to 50% of marketing professionals didn’t have a clue about what native marketing actually is. And if truth be told, odds are that half of…

Email Marketing – The Most Powerful Marketing Tactic

Content Strategy, RelevanceMarch 16, 2017373Views 0Likes 0Comments

What is email marketing? Think of it, as one of the most cost-effective and conversion-rich forms of digital marketing today. We live in an era of technology, where social media has come along and gotten marketers excited all over the world, but don’t let it fool you! Email marketing is persuasive and it gets your…

5 Content Marketing Techniques That Help Warm Up Cold Prospects

RelevanceOctober 31, 2016291Views 0Likes 0Comments

No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community. At…

How to Hook Your Audience through Targeting

RelevanceOctober 27, 2016316Views 0Likes 0Comments

With So Many Fish in the Sea, Target Marketing Helps Hook the Right Ones When people buy goldfish as pets, they probably aren’t expecting to develop deep, emotional connections with these animals. Goldfish aren’t capable of showing affection, you can’t teach them how to fetch the morning paper, and everyone knows they have extremely short…

How Google Ruined Content Marketing

RelevanceSeptember 21, 2016363Views 0Likes 0Comments

Fresh off the heels of this year’s Content Marketing World, many of us are feeling rejuvenated and excited for our industry. There were countless takeaways to be had, but the biggest wasn’t from any speaker. The greatest takeaway I learned was from my content promotion session audience – Google ruined content marketing. That’s right, ruined it. Some…

How Micro-Influencers are Impacting Traditional Marketing

RelevanceSeptember 15, 2016387Views 0Likes 0Comments

It’s not about the quality of your product but more about your ability to market your product’s excellent features in a way that will resonate with your audience. Emotion often plays a role in this, as illustrated in a previous Relevance post discussing how emotional connections fuel virality. So, how can you make use of…

4 Psychological Triggers Every Content Creator Must Know

RelevanceSeptember 6, 2016238Views 0Likes 0Comments

By the time you start writing content, your brain has gone through years of development and learning. This process isn’t related to what facts and knowledge we gain while in school, but rather how we understand and interact with the world around us. These innate abilities, such as communicating with other people, are hardwired into our…