Instagram, Shared Media

If you have an online fashion business, you should be on Instagram. With more than 700 million users, this social network is the best place to be for all those who are looking to promote their business in the right manner. There are several statistics to show that Instagram not only increases your reach but also helps businesses like you increase customer engagement, and consequently sales.  Being a network that is a platform where people can post their pictures is one of the main reasons why more and more people want to be active on Instagram.

Why is Instagram so popular?

Instagram allows users to edit their photos and improve the appearance with a host of visual effects. This makes the pictures posted on Instagram somewhat special, and then there are creative personal touches that Instagrammers apply to garner more likes and better engagement. Of late, the Beauty and Fashion industry has favorably utilized this behavior of users to promote their brand and increase customer engagement. The two most popular ways in which the biggest brands have used Instagram is through hashtag engagement and photo contest or challenges.

Why should Businesses take Instagram seriously?

As already mentioned Instagram is a visual medium, so it allows fashion brands to showcase their products like no other, and serves as a perfect visual marketing platform. With 300 million accounts that use Instagram daily, you will find your target audience present and active on the social network. Plus, Instagram generates high-quality leads, which is what you need to ensure maximum conversion.


How Big Brands Are Using Instagram to Increase Traffic?

The idea has been to encourage Instagrammers to click pictures of the product purchased soon after and post them on their Instagram profile using the hashtag created by the brand. This is a brilliant strategy as customers who love the brand naturally want their pictures to be featured on the brand page and website, and whenever they use the hashtags, they expose their followers to the brand and products of the company. Moreover, this gives the company an opportunity to approach the customer for permission to reuse the pictures, if they match the brand image and message the company wants to convey.

The photo contests are usually based on themes inspired by the idea that company wants to promote. There are a set of rules which the contestants have to follow. The response to such challenges or contests is usually excellent. These contests are organized with the objective to come across user created content that can be used by the company for promotion purposes.  The pictures that match the brand image and convey the brand message well are chosen after also considering the kind of engagement the photographer gets.

After considering all the legal implications and getting the permission of the photographer, the brands use the featured pictures in various ways for marketing. They may use it for email marketing, in newsletters, in landing pages, in thank-you notes, and even in a section of the website. If the photographer loves the brand, they share their featured pictures across platforms on their social media accounts as well as offline with their friends and relatives. With every share and every mention, your brand engagement increases substantially and increases your reach to new Instagrammers whose profile and persona match your highly engaged customers.

Several studies have revealed that the clients tend to rely on user created content more than brand created content, and this leads to more sales and generation of more revenue. Therefore, the value of user created content is great if you want to increase the flow of traffic to your fashion website. With Gramista, you can easily manage to bag likes and followers for your Instagram account. Thus, it can be said that Gramista can take your Instagram account to an entirely next level, which will help you in expanding your online business.

How can you use Instagram effectively?

You are on Instagram, and you don’t want to be lost in the midst of millions of profiles.  The first thing that you should do is have a username and bio that is representative of your brand and what you do. This will help you to be found in profile searches in Instagram. Create an attractive bio and add a great profile picture that is incredibly appealing and reviewing. While you do this, keep in mind your target audience and make sure the picture you create resonates with the image they would like. This is your first chance to make an impression on your prospective customers. Make sure you use it well. Don’t forget to add your website URL in your Bio description as this is the only place where you can add an active hyperlink to your Instagram profile. Moreover, finally, set your Instagram profile to public and not private.

Instagram is a great platform to be creative with your visuals. You would want to do this as the engagement rate as well as the conversion rates are pretty high for Instagram. Invest in creating great pictures and videos. This will go a long way in getting more user engagement in the form of likes and comments. Such user attention gives you the opportunity to engage with your respondents heavily. This also can be a great way of finding prospects that you can add to your mailing list.

Whether it is your hashtag or content make sure you do not use the same on all your social accounts. Give your followers a new taste of what you have on offer in the form of creative content on Instagram. If you provide the same content that you do on other social media networks, chances are high that you may lose engagement on Instagram which offers you the maximum potential for conversion.


Sponsored Resources

Want more resources

View all Resources



Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.