Search Engine Optimization (SEO) is the Holy Grail for today’s marketers and website owners. There probably isn’t a bigger joy than seeing your website hit the top position in the search engine result pages (SERPs). While content forms the core of SEO, other factors such as link building, engagement, etc. are also involved in the…
Search engine optimization (SEO) is a combination of techniques and ideas aiming to improve the visibility of a website to search engines. The way the concept works is by improving both the technical design of a page and tie concepts that Google or other companies use that determine relevance to improve the organic…
If you are a big fan of Hollywood movies, you may find it discomforting to see how Artificial Intelligence (AI) is changing digital marketing practices. In reality, however, the advancement in AI technology is seen as the next step towards a whole new world of possibilities. As a marketer, you may need to keep a…
Most won’t get it but some would agree.
Using same keyword as an anchor text is not only stupid because every time you do it, you bring your website closer to getting penalizes by big G, but it is also in bad taste.
I mean, why would someone waste all the important anchor text on same keyword,…
Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm of their hands. Does your marketing strategy take this consideration into account? While digital strategists aim to make campaigns as customer-focused and tech-savvy as possible,…
As a small business owner, your website’s search ranking on Google is vital for your business. If your business receives any penalties from Google, it can result in a drop in ranking with the search engine. This ultimately impacts your website's traffic and your business' bottom line.
To understand the effects of Google Penalties, first, you…
Getting your website to rank highly inside Google search results seems like rocket science, because there are so many different signals which Google keeps an eye on. To be specific, there are over 200 major and over 10,000 minor ranking factors. To make matters even more confusing, Google has rolled out RankBrain a few years…
Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether the performance of your website is meeting the benchmark standards or needs some tweaking so that it does not end up merely taking up digital…
We have heard about the death of SEO, and we have seen several experts mourn the death too. In reality, search engine optimization is far from dead. It is absent in its older form. Right now, it is more efficient and more important than ever. Businesses with online faces have been realizing this more in…
There comes a time when your agency will hit a wall. That wall can come in different forms: lack of personnel, difficulty in executing tasks beyond your expertise, and monthly revenue that seems to have plateaued. When you’ve reached that wall and stagnation wraps around your agency, it will be hard to scale.
Doesn’t mean it’s…
There are two traps most companies fall into when it comes to SEO; failure to set a clear strategy and not setting a budget. If you ever make these mistakes, prepare to waste time and a lot of money on a service that won’t offer you the expected returns.
Now that we are almost half-way into…
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape.
Little did I…
