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What is White Label SEO?

Search engine optimization (SEO) is a combination of techniques and ideas aiming to improve the visibility of a website to search engines. The way the concept works is by improving both the technical design of a page and tie concepts that Google or other companies use that determine relevance to improve the organic search result of said website. These concepts include improving links, adding meta tags, improving keywords, and featuring high-quality content that search engines value, among many other proven techniques that encompass on-page SEO. However, off- page SEO, which is the promotion of a website through other methods that do not involve the site directly, are also necessary. Given the nature and complexity of the process, not all businesses are equipped to provide SEO services. Therefore, third-party companies conduct the analysis and provide such services without a company name, allowing others to sell the services using their own brand. This idea is called white label SEO.

Is the idea profitable?

In 2015, the economic outlook for digital advertising was a whopping 115-billion-dollar industry. With the growing trend of social media and the popularity of using these mediums for marketing, the industry will only continue to expand. Experts believe that this style of marketing will account for 40 percent of all advertising dollars spent. Traditional media companies are also entering the market, along with other organizations that see the potential in the new and evolving field. The fact that the new forms allow organizations the ability to measure results while targeting a specific set of customers creates a new realm of possibilities in marketing. All of these are generating profitable opportunities. Nevertheless, not all companies or individuals are ready to profit from this new sector of the economy. The high-tech aspect and complexity of search engine optimization creates a learning curve that businesses must overcome to offer said services.

Strategic partnerships

One solution that addresses the learning curve problem while being able to fulfill the needs of customers looking for SEO is to white label the service. This concept encompasses purchasing a service that your business does not offer and selling it under your organization’s brand. This strategic partnership provides your company with the ability to enter the market without having to understand the technical aspects involved in the process of executing the work. Furthermore, this option allows your company to learn the details and gain experience in search engine optimization while also creating a revenue stream for the business. Another major advantage is that if you own a business that performs digital marketing at a high level, you can focus your efforts on the core competencies of the organization while purchasing a service that is complementary to those marketing efforts. This specialization creates high-quality in all areas of the business.

How to ensure success

White label SEO does not work in a vacuum. For a successful outcome, organizations must develop a comprehensive plan that addresses the areas that a customer will value. That includes looking for a third party that provides the services at the level that you need. Not all businesses operate in the same manner; therefore, it is critical that you find a partner that will respect your style of service. Look for companies that are willing to provide references and that can demonstrate successful outcomes. Furthermore, focus on SEO companies that stay current in the latest techniques and understand what Google and other search engines are looking for. Most importantly, avoid companies that use tactics that are frowned upon by the industry or that use shortcuts that only provide short-term results. Make sure to partner with a white label business that values content and long-term solutions.

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