White-hat SEO means Google-approved optimized strategies that focus on organic traffic as opposed to black-hat SEO that focuses on search engines. If your website is optimized for relevancy and organic ranking, it’s considered to be focused on white-hat SEO practices.

If you intend to make a long-term investment on your website, then you should employ white hat SEO techniques. Some of these techniques that are considered white hat include keyword analysis, high-quality content, On-page SEO, link building, and excellent user readability for your site among other strategies. We will look into three trending White Hat SEO Techniques That Will Double Your Traffic.

But before we do so, let’s see why white hat techniques are so important when it comes to optimizing your content.

Why are White Hats SEO Techniques Important?

The world of SEO is complex, and most people understand the basics. However, even the slightest knowledge makes such a big difference in optimization and ranking. Failure to engage white hat practices on your site could get you banned by Google and other search engines like Yahoo and Bing.

Search engines are the primary method of navigation for web users. Similarly, Google is the number one search engine visited by billions of people daily. Therefore, as the most powerful search engine, it offers great potential for your site to be discovered.

However, if your website is banned for not engaging White Hat SEO practices, it could mean a devastating drop in website traffic and consequently demolition of your business efforts. Consider the consequences that you could experience if Google ever banned your site never to be re-listed again!

But why risk? Here are some White hats Google approved techniques that your website must implement to create an ethical, sustainable and successful website.

Long Tail Keywords

Most people struggle with keywords since they target those that are too competitive. Therefore, find long tail keywords that you’d rank for with Google suggest and jolt them down. These long tail keywords are not as competitive, and a majority of people are searching for them.

Another way of finding keywords is by checking what your competitors are targeting on their websites and those that they rank for. On the other hand, online communities are an excellent way of checking which words and phrases that people are using over and over again especially when asking questions.

High-quality Content

They say "content is king." No matter which year it is, high-quality content is the main mantra if you want to rank high. Besides, fresh, authoritative and resourceful content is not just a White hat SEO technique, it will help you increase organic content.

Similarly, ensure you publish long, in-depth content. If your content is too short and not well structured, Google could rank down your site in no time.

Great User Experience and Readability

People on the internet use their mobile devices to search the web. Consequently, you’ll need to optimize your content to be consistent across desktop and mobile devices to improve ranking and as an ethical practice recommended by Google.

If you haven’t optimized your site with these three White hat SEO techniques, now is the time. Also, you can find high-quality white hat solutions from Loganix to help you rank high in search engines without attracting penalties.

One of the most frequent questions inexperienced business owners ask me is “Which is better for my online visibility- SEO or PPC?” Answering this question isn’t that simple, as your investment depends on your current online reputation, finances, target audience, long-term and short-term goals, and marketplace.

While SEO boosts an online presence in the long-run, PPC gives a competitive advantage to the businesses having a hard time generating traffic from organic search. Therefore, instead of choosing one practice over another, you should understand how they work and integrate them for better results.

SEO may be Slow, but It’s a Long-Term Investment

[bctt tweet="Optimizing your site for search engines isn’t all about rankings, traffic, and conversions." username="relevance"]

If executed strategically, SEO helps you build persistent and authoritative online presence. It boosts your brand exposure on Google, builds trust and credibility among your customers, and positions you as a highly authoritative online resource.

So, if you want to rise above your competition as the industry leader, SEO is your most valuable tool. Unfortunately, its results cannot be seen overnight. It requires taking smaller steps towards reaching greater goals, which includes:

• having a responsive site
• creating high-quality content
• understanding your target audience
• providing impeccable customer support
• earning reputable external links
• building a consistent social media presence

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PPC Drives Instant, but Short-Term Results

The idea behind PPC is simple. Once a user googles keywords you’re targeting, your ad will appear in the sponsored results in the SERPs. And, the major benefit of paid ads lies in the fact that they drive instant results, especially if you’re planning to:

• Boost your website traffic in the SERPs instantly. The moment a PPC campaign is approved, your ad gets displayed to millions to the users conducting relevant searches. And, according to Google, greater exposure drives higher brand awareness.
• Improve sales. PPC lets you put your product placements (the product name, price, photo, and purchase link) in front of the right people.
• Promote a time-sensitive offer. Marketing product launches, events, or new services to your target customers should evoke FOMO (fear of missing out). Precisely because of that, they need to have an explicit expiration date and this is where PPC can help, as it will give your offers the visibility you need in a matter of minutes.
• Stay competitive for your keyword category. Paid ads have a prominent position in the SERPs and attract 41% of clicks. Not investing in them means sending a significant share of traffic to your rivals.

However, unlike SEO, PPC doesn’t drive long-term results. Namely, the moment you stop investing in it, your ad won’t appear in front of your target audience anymore.

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Driving Qualified Traffic vs. Increasing Conversions

An SEO expert Barry Adams tweeted: “So let's kill this debate once and for all. Organic traffic beats paid traffic for every single metric.”

Organic search is generally more popular among online users and that’s why it drives more traffic. According to MarTech, up to 80% of online users are only focusing on organic search results.

However, it’s not only website traffic, but end results we should observe. And, this is where figures change dramatically, as PPC visitors are 50% more likely to complete a purchase than organic visitors. The famous Pareto Principle can explain this phenomenon- 80% of your business revenue comes from just 20% of your leads.

[bctt tweet="To boost your sales, you need to get in front of the right people and that’s where PPC shines." username="relevance"]

Based on their age range, gender, income bracket, education level, marital status, and location, AdWords lets you target only those people that are relevant to your business and prevent your ad from appearing in front of irrelevant audiences. By narrowing your target audience, you will manage to drive more qualified visitors to your site and guide them down the sales funnel towards making a purchase. This also a great way to control the costs of your PPC campaign.

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Major Price Differences

To build a solid SEO campaign, you need to either hire an agency or build an in-house SEO team and equip them with the right tools to do their job. In the US, the majority of businesses are allocating less than $5000 per month to SEO. Even though investing in your SEO tactics may cost you a penny, the traffic you drive from them is free. This is what we mean by “free organic traffic.”

On the other hand, PPC basically means that you’re going to pay for each click on your ad. Stats show that the average cost per click in AdWords is around $2, while the priciest keywords can exceed $50 per click. Moreover, an average small business spends about $10,000 per month on PPC. It’s also important to mention that PPC isn’t all about the money you invest. When placing your ad, Google uses Ad Rank, combining your CPC bid and your quality score (Google’s metric that tracks your CTR, ad relevance, and landing page quality).

There is no need to observe SEO and PPC as opposing strategies. I always emphasize the importance of combining them to give your online presence a notable boost. Additionally, as your site is the backbone of your online presence, don’t forget to make it responsive, search-friendly, and visually pleasing. Otherwise, a visitor will run away from you without even exploring your offers.

You know how many websites are on the Internet? NetCraft reported that there are 1 Billion websites on the Internet! With increasing competition each day, it is hard to get your website on top in search results due to immense competition. Don’t you worry! After a lot of efforts, we have found the top 7 marketing tips to increase your website traffic.

There is a saying that the best day to hide a dead body is page 2 of Google Search! Isn't that true! Have you ever visited page 2 of Google Search? We haven't and most of us don't! Each day people are finding top ways to increase website traffic. We have carefully curated list of guaranteed ways to increase website traffic, let us check!

Source: W3Tutor

Guaranteed Ways to Increase Website Traffic

Perform On-Page SEO

Image Source: SageMauk

Sometimes you might be wondering how to increase website traffic through Google? One of the many answers is On-Page SEO. There are many SEO best practices you can perform on each page of your website or blog to get more visitors and eventually rank higher.

To make your websites On-Page SEO better you should ensure that your readers are presented high-quality and engaging content and proving all the information they were looking for. It also includes writing precise meta description which will let users know what a page is about.

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Target Long-Tail Keywords as well 

Source: Neil Patel

If you’re looking for a quick tip to increase your website traffic then using long tail keywords can surely boost your website traffic. As you can see in the image, long tail SEO accounts for 70% of the searches. Usually, short-tail keywords are frequently searched, so it becomes harder to rank for those keywords.

[bctt tweet="Long-tail keywords can give your website a better chance to rank higher and get included in the first page of search results." username="relevance"]

Nowadays people are using voice assistant like Google Assistant and Alexa to search; asking questions related to their queries. Having long tail keywords will help to get traffic from voice searches as well.

Use Social Media and Digital Marketing

Image Source: Jenlew

Using Social Media to promote your websites articles and services you provide. This way you can reach to more people and more readers to your website. If your website blog contains excellent quality articles, people will read and share in their network. LinkedIn is one of the platforms that drive traffic to your website.

Adding #Hashtags while posting on social media increases the visibility of your post even more. Using Digital marketing will help you reach beyond your network and allow you to reach your target audience and drive traffic to your website.

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Invite Others to Guest Blog on Your Site

Image Source: SEMRush

Guest posting is a two-way road to success. You should start posting articles to other blogs with your backlinks in the article. In addition, you should also invite them to write an article on your website. It is likely that they will share the link of their guest article written on your site which will bring you new readers. Just ensure you only allow original and high-quality content.

Submit Articles to Aggregator Sites

First, make sure that you don't spam Reddit and similar other sites to receive a lot of referral traffic. Moderators of community websites like Reddit are well known for marking legitimate links as spam if you post too much. Choose a relevant subreddit, submit content that audiences will find genuinely useful. This should get you more traffic in free. Use of such techniques will help you to increase website traffic quickly.

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Use Email Marketing Tools

If you are a run a business who is offering digital services or a blog site having a list of subscribers, then you shouldn't forget the power of Email marketing and email marketing tools. Send your subscribers personalised and relevant email explaining how they can utilise your services or sending them an interesting email containing links to your article. Use of such tools and techniques can help you to drive massive traffic to your website.

UseEye-Catching and Interesting Headlines

Image Source: New York Web Design

Headlines are a very important partof your content. No one may click on a link that has a boring headline in its title preview.Without an eye-catching headline, even the most informative article may go unread.  Using interesting headline and excerpt will help you to increase direct traffic to your website via google search and other social media platforms.

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Let’s have a conversation!

We would like to hear more from you. Let us know from all the top tips we shared with you which do you think will help you to get traffic to your website free. Let us know in the comments down below.

Finally, we've reached an end! We hope that top 7 marketing tips will help you to increase website traffic. We would also like to share an article with you which will help you rank higher and increase traffic to your website.

Search engine optimization involves a lot of activities. While a lot of SEO initiatives are local to the site itself, there are also numerous efforts that should be taken off-page. These essential off-page SEO techniques should not be taken lightly as they have a significant impact on your rankings.

This guide will help you understand off-page search engine optimization, and what kind of actions you can take that can help boost your rankings this year.

What is off-page SEO?

Search engine optimization can generally be divided into two categories: on-page or off. As the name suggests, onsite SEO refers to those initiatives within your website. This means working on your site’s design, improving your site’s performance, writing optimized content, absolutely every SEO effort that you do within the confines of your website.

Meanwhile, off-page SEO refers to all those efforts that are done outside of your website.

The following are eight proven off-page SEO techniques, which, when done right, can affect your rankings:

1. Link buildings still play a big role

[bctt tweet="One of the best off-page search engine optimization strategies is building backlinks." username="relevance"]

Backlinks are externals links that lead to your site, which means that other websites are trying to link to yours. Earning backlinks implies that there is something significant in your site, and in your content, and these sites acknowledge that.

There are generally three kinds of links:

1. Natural Links – links that your site earns solely on the prerogative of the website owner.
2. Manually-built links – links that your site earns by through link-building activities such as working with influencers and by asking for your customers to link to your site.
3. Self-created links – the practice of creating backlinks to your site in forums, by commenting in blogs, or through other media. This tactic is prone to crossing over to black hat SEO tactics that might endanger your rankings, so it’s best to be careful in doing this.

2. A good personalized guest post

Guest posting is a strategy that involves writing for somebody else’s website or blog, and including a backlink to your site within. This strategy works by partnering with someone who commands a decent amount of followership, and this should be people who would be interested in what you have to say.

3. Broken Link Acquisition

Another opportunity for you to take advantage of is finding broken links and asking that site to link to your page instead. Sites with broken links will need replacement links as doing otherwise will lead to penalties. And if the site owner is keener on linking externally instead of creating fresh content, it will be easy for you to convince these site owners to link to your content instead. So do your best in discovering broken links and maximize the opportunity to build links to your site.

4. Engage in social media marketing

Social media marketing is an excellent off-page SEO strategy. Aside from being able to transform your followers into site traffic, this also helps build your online presence.

You will also be able to maximize the multiple marketing strategies that you can launch on social media, together with all the benefits that go along with it such as being easily shareable and engaging. Furthermore, you can also make use of paid advertisements that allows you to target more specific types of users that can correspond to your target market.

5. Do your competitor research

One of the tactics that a lot of businesses fail to do well is to maximize on competitor intelligence. This year, a challenge for you is to be able to better understand the competition by analyzing their SEO strategies.

One of the aspects that you should look into is which pages they do backlinks with. Check whether it would also be possible for these pages to work with you as they would are likely to respond positively.

There are also a number of tools available online that can help you do various competitor analysis such as Ahrefs and SEMrush. Check these tools out for all the multiple functions that you can get from them.

6. Forum Posting

One of the possible areas for you to post content that will allow you to create links to your page is on related forums.

Examples include Reddit, Quora, eHows, or industry-related forums that you may be able to tap.

By being active on these forums, you will also be able to build a robust online presence, that can help work on your authority. This will help you earn a lot of followers who can then directly follow your site.

7. Create your business social media and directory profiles

One of the strategies that you should not take for granted is working on your local presence. It will help your business if you execute efforts on local search engine optimization. This includes setting up your business’ social media, as well as building your profile on directories such as Google My Business. By doing so, you will be able to work on your local SEO, as well as have opportunities to create backlinks to your site. So work on your local SEO today through social media and online directories.

8. Monitor and measure your off-page SEO techniques

Finally, make it a practice to track your off-page initiatives for you to monitor how these techniques are affecting your business, and for you to assess whether you are making worthwhile activities. Again there are many tools available to help you do that such as Ahrefs and SEMrush which can measure your standing concerning backlinks. Make the most out of these tools and see how you can do all these off-page SEO strategies even better.

Work on your Off-page SEO and see the difference today

Off-page search engine optimization is a necessary part of your total search engine optimization campaign. You should be able to perform off-page SEO for you to improve your online presence holistically, and to make better your page’s ranking in search results. These tips can help you make the most out of off-page SEO so do your best to do start today and see what difference these tips can bring about.

SEO is changing, and Google is much smarter than it used to be!

Mobile-first indexing and fast loading speed for your website are creating lots of buzz. Google has started the process of migrating sites to mobile-first index from March 2018 and it will be at core of all SEO trends in 2019.

If you want to ride these waves of change, you better get adopted with your SEO strategy in advance.

Google first introduced mobile-first indexing at the end of 2016 and now it ranks websites based on how they appear on mobile devices.

[bctt tweet="Pretty much, SEO is now about optimizing for ‘Mobile SEO’." username="relevance"]

Mobile SEO:  The process of optimizing a website for users with mobile devices- smartphones and tablets. This also includes making your site resources accessible to search engine spiders.

The Importance of Mobile SEO: The number of mobile searches is promising. More than 58% of all searches on Google are done from the mobile devices, which simply means mobile users are surpassing the desktop users.

Source: https://backlinko.com

The mobile search trend is growing fast. As per Google, there are 27.8 billion more search queries performed on mobile devices than desktop in the US.

Source: https://backlinko.com

This clearly indicates that the mobile is the future of search. You cannot ignore the importance of mobile SEO if you want to achieve better search results to your website or blog in 2019.

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5 Easy Ways to Prepare Your Site for the Mobile Revolution

1. Understand the user intent

[bctt tweet="User experience matters above all for users as well as for the search engines." username="relevance"]

You need to understand user’s intuition to serve better user experience. Spend some time reviewing your website’s layout and design and then need to adjust it to make it more engaging for mobile users. These qualitative factors aren’t easily detectable. However, you can use Google’s tool to test your website for mobile devices.

Make your content consistent across mobile and desktop, which applies to:

• Textual content
• Metadata
• Images
• Alt attributes

Create and adjust your content for mobile-first indexing not for the desktop-first indexing. If you create content for desktop-first indexing, then Google won’t be able to index your website. It has become a thing of the past!

Link your posts and pages internally and make it accessible for mobile users and search engines. However, internal linking doesn’t have to be the same for desktop and mobile, just make sure the content is accessible for both- desktop and mobile.

Use Google Console to check the usability of your mobile site. If it passes the test, then your site is good for mobile users or otherwise, it needs to optimize for mobile devices with suggested improvements.

Think about the user experience on mobile. Place hamburger and accordion menus on your site and make sure that your desktop and mobile site have the same primary content. Don’t forget to include structured data on your mobile site as it is one of the biggest rankling factors by Google for indexing your mobile site.

2. Make your site responsive

This is the most important thing to do when creating a website. A website page’s layout and content respond to each individual user with a responsive design.

[bctt tweet="Responsive design serves the best SEO advantages to a website as all your content is on a single URL, which is GREAT for sharing and getting links." username="relevance"]

It gives you a minimum headache as you don’t need to worry about duplicate content for your mobile or desktop version and that’s why there is no pain for inserting “rel=canonical tags”.

There will be no redirects with the responsive design. Redirects cause technical SEO issues and slow down your website. Also, responsive design is insanely user-friendly, thus give amazing user experience. 

Check-out your content fits well for the mobile snippet. How your content appears on the mobile search results matters a lot. Thus, you need to make sure that the search results show the appropriate information in search results on mobile devices.

Take help from the SEMrush Sensor tool to analyze your audience behavior for desktop and mobile devices.

The tool will give you comprehensive data on how people are performing searches on their mobile and desktop devices. It will help you make your site ready for the desktop and mobile devices.

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3. Questions are important, not the keywords

Here is the BIG deal! You need to understand your audience and their intent. What they prefer- text, voice, audio or video.

[bctt tweet="When optimizing your website for mobile devices you must think of your users first." username="relevance"]

This means you need to think about user’s queries above the keywords.

Now people don’t search for information the way they type or search using voice command. They simply ask questions. People use natural phrasing and longtail keywords to search the desired information. Most of them are in the form of questions.

The voice search is revolutionizing the way Google shows search results. This is going to transform the future of search- as per the comScore, 50% of all searches will be done through voice searched by 2020.

To show right results to the user’s query you need to shift your focus from search engine optimization to answer engine optimization.

Therefore, you need to find questions to optimize your site pages for mobile devices instead of focusing on keywords alone.

4. Speed up loading times

Your website speed is a major consideration when it comes to optimizing for search engines as well as for better user experience.

[bctt tweet="If your website is slow then users will get frustrated and find other alternatives easily." username="relevance"]

Also, slow website speeds affect search ranking on major search engine.

Test your site speed using Google’s tool for testing mobile website speed and performance. Here you’ll get a free report on your mobile website’s speed and performance. Test your website and get a complete report on your email with suggestions for improvement. If you want to stay in the competition, then you need to optimize your mobile website speed within 5 seconds.

Optimize your site content and use a reliable caching plugin (W3 Total Cache). Also reduce the content to minimum for mobile devices. Properly optimize images and give alt. text to each images on pages and posts. Also, shrink images using a suitable image compressing plugin such as WP Smush.

To increase your mobile site speed Google AMP can be useful as it can increase 4 times your site loading speed on mobile devices.

Implement these things to minimize your website loading time and make your users happy with the better experience.

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5. Avoid all the interruptions

Source: https://bit.ly/2Bunlmm

Any interruption on your desktop or mobile screen can break the user experience. You got it right, yes, it’s about pop-ups that certainly oozes on mobile and desktop screen. Google disregard mobile pages with intrusive pop-ups.

Also, interstitials make your site slower due to third party resources outside of your server.

[bctt tweet="Avoid pop-ups on your mobile screen especially those that don’t add any value to the content." username="relevance"]

The guide provides you with crucial and easy-to-implement tips for optimizing your site for mobile viewing. Implement these SEO strategies to boost your mobile search traffic.

Boost your traffic with mobile SEO and win more customers for your business.

Existing as an online marketer in 2018 means perpetually living in the present. It means consistently being aware of the ongoing SEO trends for 2019 and beyond. It also means knowing how to apply those trends to your goals and challenges. While all of this is true, it is also true that living in the present is not enough. You must be able to look ahead.

No one has a crystal ball. This much is true, as well. At the same time, it doesn’t mean you can’t consider the potential trends that are currently being discussed.

To that end, let’s look at some of the top 2019 SEO trends. Even without the benefit of that crystal ball, there are a number of fascinating possibilities to keep in mind.

1) How to Optimize User Intent

What is your target audience searching for? We are still trying to understand the intent of anyone who uses search engines, which is just about everyone these days. SEO isn’t just a matter of jamming as many keywords as possible into your content. True SEO comes down to understanding what your audience is searching for, right down to the specific words and phrases. This means understanding the intent of your audience, as it relates to not only what they’re searching for, but how they are going to search for it.

Voice searching is going to be a big part of user intent for 2019 and beyond. Studies suggest that 50% of all searches will be voice-based by the year 2020. More and more people are using voice searches to find exactly what they are looking for.

What are you doing to meet that eventuality? Imagine what you would search for, if you were searching for a business like yours? Is there a specific call to action that would compel you? What sort of information would you be looking for?

2) Extraordinary Content with Boundless Potential

Obviously, content has always had some sort of value to marketers. However, for 2019 and beyond, expect the desire for quality content to only heighten. No one wants a big block of confusing text that only seems to be focused on getting you to come to the business in the first place. SEO is designed to bring people to your content. If the content isn’t along exceptional lines, it is highly unlikely that your audience is going to stick around.

Google made it clear this past year that they were focusing more on the quality of the content than ever before. It is almost a certainty that this focus will intensity over the course of 2019. You want your content to move and motivate in equal measures.

3) The Advent of Video Keywords and Research

Explainer tutorials and company culture reels are two good examples of what we are talking about. By the year 2020, 75% of netizen traffic will come from online video. Brand films and vlogs are also proving to be increasingly popular. This is particularly true with millennials and generation Z. Both groups are well-established as the most active watchers. The proliferation of video sharing platforms is also something you should keep in mind. Companies that incorporate these sorts of videos into their larger marketing strategies are growing their audience by leaps and bounds. More to the point, they are keeping the audience by giving them the best possible content.

This 2019 SEO trend ties nicely into our second point above.

One of the best things about utilizing video and video keywords is the enormous opportunity for creativity that will be afforded to you. You can create meaningful, relevant content in a variety of different ways with video.

You also have a plethora of video sites to work with, including YouTube, Vimeo, Twitch, Flickr, Vevo, and more. Even Instagram can present you with some intriguing video possibilities.

4) The Value of Authority and Trustworthiness

Expertise, authority, and trustworthiness - These are three elements that have defined the search quality rating guidelines of Google and others for quite some time. Expect these things to become even more important in 2019.

What does that mean for you? Basically, it means paying more attention to establishing your authority. This can be done through expertise. This in turn establishes trustworthiness. All of these things can aid and benefit one another. It just comes down to your approach.

What you need are experts that can create your content, or even leverage it from established, respected entities. Obviously, you want to make sure due credit and credentials are extended to all parties involved.

It is also important to understand that we are not talking about simply stealing content to establish this authority. Google isn’t going to like that. Your reputation will also likely take a hit. There is an intelligent way to go about this.

5) Are You Finally Optimized For Mobile Users?

80% of all adults in the United States alone now own and use a smartphone. If you didn’t optimize your business for mobile users in 2018, relax. You still have some time. However, the window is rapidly closing. The number of people who are now using their smartphones and similar devices to find and purchase what they want is staggering. All of the trends we’ve discussed so far have connections to this fact in some form or fashion. By 2019, mobile phone internet users are going to make up 63.4% of all users across the world.

Google, and even Bing, is also paying attention to mobile users. Companies that optimize their business for such users are the ones who will likely dominate search engine results for 2019 and beyond. In other words, if you haven’t optimized your business in this way, you need to get on the ball. Businesses that fail to keep this in mind are going to find themselves struggling to a significant degree.

Continue to ignore mobile users at your own peril. It may mean a business that resembles a ghost town by the year 2020.

Conclusion

While you should keep other search engines like Bing in mind, don’t lose sight of the fact that Google is king. In 2017 alone, Google made up for a staggering 79% of ALL global desktop search engine traffic. In other words, if you want to be successful on search engines, you need to think about Google first and foremost.

These are just a few of the SEO trends for 2019 that we want you to keep in mind. Without question, the future for marketers is going to be very interesting indeed.

 

Search Engine Optimization (SEO) is the Holy Grail for today’s marketers and website owners. There probably isn’t a bigger joy than seeing your website hit the top position in the search engine result pages (SERPs). While content forms the core of SEO, other factors such as link building, engagement, etc. are also involved in the process.

A few years ago, website owners could get away with black-hat SEO techniques such as keyword stuffing and paid links to increase their search rankings. However, with search engines constantly upgrading their algorithms, this kind of unethical manipulation has become increasingly difficult. For instance, Google introduced the Penguin update to identify such malpractices and penalize the websites.

So, it has become crucial for you to develop other strategies to drive organic search engine traffic to your website. This is where influencer marketing can be of immense help to you. In very simple terms, influencers are people with a very large, loyal, and engaged social media following. They are usually perceived as experts or authority figures in their niches.

What is Influencer Marketing?

Unlike the elusive celebrities of yesteryears, influencers engage personally with their fans and share a friendly rapport with them. Their followers perceive these influencers as role models and swear by their recommendations.

[bctt tweet="Working with influencers adds credibility to your marketing campaigns and boosts brand trust. " username="relevance"]

Today, consumers are often skeptical about choosing brands that blow their own trumpet. They’d rather rely on reviews and recommendations from a trusted expert. According to a study by Collective Bias, 30% of consumers prefer products that are endorsed by non-celebrity bloggers. As opposed to this, only 3% of consumers would rely on celebrity endorsements.

In addition, when collaborating with influencers, you don’t have to go through the excruciating task of identifying your target audience. You just have to collaborate with the right influencer from the right niche. The task of engaging with your target audience is taken care of by these influencers.

As is evident, influencer marketing offers immense potential in terms of boosting brand visibility and generating leads. In addition, it also has a huge impact on your search engine rankings. This is something marketers often fail to recognize and leverage. Let’s take a look at exactly how influencer marketing can improve your SEO.

Also Read: How To Use Influencer Marketing To Promote Your Business

1) Helps You Build a Power-Packed Link Profile

“Google only loves you when everyone else loves you first.” – Wendy Piersall

This quote by the famous artist and designer holds true for all search engines. Search engine bots determine your position in the SERPs based on what others are saying about you. This means the quality of your link profile (backlinks and internal links) is an important factor in deciding your search engine rankings.

[bctt tweet="It is crucial to earn links from high-authority domains that are relevant to your niche. This is easier said than done." username="relevance"]

In the absence of other means, website owners often resort to buying backlinks. However, if and when such practices are recognized by the search engines, your website will be penalized.

Influencer marketing allows you to build a strong link profile with organic and high-quality backlinks. When influencers with their own websites create content that links to you, they generate a high-quality backlink for you. And when an influencer shares your link, it is likely to be further shared by their followers, thus strengthening your link profile further.

Most influencers also have access to high-authority websites in their niche. With the right kind of content, you can grab the attention of such websites. This, in turn, gives you the chance to earn backlinks from such high-authority domains.

This is exactly how WordStream earned a coveted backlink from The New York Times. The online advertising platform published an article on a trending and controversial topic. They shared the link on Twitter, tagging several influential journalists in the tweet. These journalists retweeted it further, helping the post go viral within a short span of time.

Eventually, the post reached the editors of the The New York Times, earning WordStream an editorial link on their website. In addition, WordStream also scored an editorial link on Politico. The website earned a total of 236 links, many of which were from high-authority domains. They also experienced a four-fold surge in referral traffic.

2) Adds Fresh and Unique Content

Even the best marketing professionals find it difficult to churn out new content day in and out. However, to maintain steady search engine rankings, you need to upload unique and high-quality content regularly. You also need to ensure that the content offers some value to the readers or viewers. Only then will it be considered useful by the search engines.

[bctt tweet="What better way to generate intriguing content than by collaborating with influencers from a relevant niche?" username="relevance"]

After all, they earn their livelihood by creating valuable content for their followers. In fact, according to a study, 96% of people prefer content with input from industry thought leaders.

You can collaborate with influencers to create sponsored posts or content for your website. It can be in the form of guest posts, product reviews, or a complete social media takeover.

For instance, Sony Alpha invited photographers and Instagrammers to take over their Instagram page. All they had to do was upload pictures taken using a Sony Alpha camera. Coming from trusted influencers, such posts also doubled as testimonials from real-life users.

Image via Instagram

In addition, influencers can use their friendly rapport with their followers to urge them to create their own content using your brand’s hashtag. This acts as an inexhaustible source of user-generated content, creating further awareness about your brand.

Also Read: These Campaigns Will Teach You a Thing or Two about Successful Influencer Marketing

3) Boosts Content Reach and Engagement

Creating high-quality content is of no use unless it reaches the right people. This is especially difficult when your audience is flooded with content from different channels. Influencers help you cut through this noise and take your content to the right audiences.

[bctt tweet="Collaborating with influencers adds credibility to your content and strengthens your brand’s message." username="relevance"]

This is especially important when you want to target millennials. In fact, 60% of millennial subscribers rely on recommendations from YouTube influencers over endorsements from traditional celebrities. Such followers have a better chance of engaging with your content, increasing your website traffic, and improving your search engine rankings.

Owing to their massive following, influencers can increase the reach of your content when they share it on their social media pages. If your content hits the right chord, it might be further shared on social media by their fan community. This will generate buzz about your brand online, which, in turn, will have a positive impact on your search rankings.

Image via cognitiveseo.com

Final Thoughts

The rules of SEO are ever-changing. Search engines are constantly developing new algorithms to combat unethical practices. In such a competitive scenario, it is imperative that you devise innovative strategies to improve your search engine rankings.

[bctt tweet="Influencer marketing gives you the right opportunity to engage with your target audience and create brand awareness." username="relevance"]

Partnering with influencers also lets you create unique and engaging content and earn high-quality backlinks. All of these factors have a positive impact on your website’s search engine rankings.

It is high time that marketers get creative and utilize the potential of influencer marketing to improve SEO. What are your thoughts on this? Share them with us in the comments section below.

Search Engine Optimization (SEO) has been a buzz term for almost a decade now. The most competitive brands worldwide swear by SEO and digital marketing more generally. That’s because they understand how to be savvy focus appropriately on best SEO practices. Laura Lake at The Balance emphasized as much while describing how and why to market a small business. “Marketing is not an expense, it’s an investment,” explained Ms. Lake. “And it’s important to have a clear understanding of where to start.” The rest of her article highlighted everything from market research and consumer behavior to creating campaign budgets and targeted strategies.

Underestimating the strategic alignment between multiple marketing channels and diverse users can often spell disaster. In other words, customers rarely reward businesses that refuse to engage with them on their own terms, or at least reasonable terms. The key is being present at the right time in the most convenient way possible. The worst experiences, on the other hand, are frequently the most invasive, cumbersome, and confusing ones. We can use the online research process as an illustrative case-in-point.

Say, for instance, a startup or small business plans to launch an innovative service that addresses a widespread problem in the marketplace. Effectively marketing a new service is likely to have a major impact on its long-term success. Recognizing that fact means taking deliberate action well ahead of the anticipated launch. Most industry leaders would prescribe content development with a twist.

Clutch.co contributor, Brendan Hufford, is one such professional who suggested three approaches with proven results. Understanding the role of ‘dofollow’ and ‘nofollow’ backlinks was his very first takeaway. Those armed with that knowledge can then begin adding valuable commentary to relevant industry blogs and trade forums. The third and final recommendation has to do with crafting compelling meta descriptions for published content (i.e., making the content readable by Google bots). Suffice it to say that combining all three strategies is what produces the most promising outcomes. Of course, that also means significant time and money upfront.

Fortunately, startups and small businesses with limited resources no longer have to spearhead SEO and digital marketing initiatives alone. Those were the days of the past. The market is currently saturated with capable groups more than willing to partner with organizations for this exact purpose. Link Laboratory is a prime example. The company has years of accumulated experience and specializes in a wide variety of digital marketing activities. Forging healthy business partnerships with experts in the field can yield serious advantages, but that doesn’t make the prospect any less risky.

That’s why due diligence is so critical. Suresh Balasubramanian at VentureBeat shared some helpful tips when it comes to choosing potential partners. His guidance was intended primarily for fledgling upstarts, but that doesn’t make it any less informative. “To successfully forge partnerships, startups must look at the opportunity through a specific lens,” wrote Suresh. Finding ways to exchange mutually recognized value is the main objective, which is much easier said than done. Vendors without access to certain target segments might find exposure alone very appealing. In other words, identifying possible contributions is the first step to negotiating a sustainable business partnership.

Anyone searching for more data-driven options ought to consider the SEO partner selection guide released by Natalie Craigmile at Clutch.co. That survey suggested that many organizations base partnerships on established relationships and the attributes specific to each possible choices. Fewer than anticipated mentioned locality, past performance, or cultural fit. Thought leaders advised otherwise, however. According to a panel of industry practitioners, there are three main variables to evaluate when considering a potential partnership. The focus or specialization is first and foremost (i.e., what do they do?). Next comes examining any relevant past performance (i.e., how well do they do what they say?). Alignment between company attributes (i.e., culture/process) should be the final factor.

SEO has clearly become as much an art as a science. Only unwise businesses fail to recognize the importance of it at this point. The most prudent either attempt to master the practice alone or rely on external groups to help them pave the way. Readers should realize that what’s noted above isn’t exhaustive counsel, but rather a sound place to begin contemplating the whole endeavor.

Search engine optimization (SEO) is a combination of techniques and ideas aiming to improve the visibility of a website to search engines. The way the concept works is by improving both the technical design of a page and tie concepts that Google or other companies use that determine relevance to improve the organic search result of said website. These concepts include improving links, adding meta tags, improving keywords, and featuring high-quality content that search engines value, among many other proven techniques that encompass on-page SEO. However, off- page SEO, which is the promotion of a website through other methods that do not involve the site directly, are also necessary. Given the nature and complexity of the process, not all businesses are equipped to provide SEO services. Therefore, third-party companies conduct the analysis and provide such services without a company name, allowing others to sell the services using their own brand. This idea is called white label SEO.

Is the idea profitable?

In 2015, the economic outlook for digital advertising was a whopping 115-billion-dollar industry. With the growing trend of social media and the popularity of using these mediums for marketing, the industry will only continue to expand. Experts believe that this style of marketing will account for 40 percent of all advertising dollars spent. Traditional media companies are also entering the market, along with other organizations that see the potential in the new and evolving field. The fact that the new forms allow organizations the ability to measure results while targeting a specific set of customers creates a new realm of possibilities in marketing. All of these are generating profitable opportunities. Nevertheless, not all companies or individuals are ready to profit from this new sector of the economy. The high-tech aspect and complexity of search engine optimization creates a learning curve that businesses must overcome to offer said services.

Strategic partnerships

One solution that addresses the learning curve problem while being able to fulfill the needs of customers looking for SEO is to white label the service. This concept encompasses purchasing a service that your business does not offer and selling it under your organization’s brand. This strategic partnership provides your company with the ability to enter the market without having to understand the technical aspects involved in the process of executing the work. Furthermore, this option allows your company to learn the details and gain experience in search engine optimization while also creating a revenue stream for the business. Another major advantage is that if you own a business that performs digital marketing at a high level, you can focus your efforts on the core competencies of the organization while purchasing a service that is complementary to those marketing efforts. This specialization creates high-quality in all areas of the business.

How to ensure success

White label SEO does not work in a vacuum. For a successful outcome, organizations must develop a comprehensive plan that addresses the areas that a customer will value. That includes looking for a third party that provides the services at the level that you need. Not all businesses operate in the same manner; therefore, it is critical that you find a partner that will respect your style of service. Look for companies that are willing to provide references and that can demonstrate successful outcomes. Furthermore, focus on SEO companies that stay current in the latest techniques and understand what Google and other search engines are looking for. Most importantly, avoid companies that use tactics that are frowned upon by the industry or that use shortcuts that only provide short-term results. Make sure to partner with a white label business that values content and long-term solutions.

If you are a big fan of Hollywood movies, you may find it discomforting to see how Artificial Intelligence (AI) is changing digital marketing practices. In reality, however, the advancement in AI technology is seen as the next step towards a whole new world of possibilities. As a marketer, you may need to keep a close watch on this technology as it has already begun to influence the marketing practices to a great extent.

A majority of the digital agencies are already using AI to improve their marketing efforts. As we transcend into the digital era, it may be useful for you to understand how AI is changing the digital marketing scene. When we talk about AI in digital marketing, we actually address AI-powered machine learning, which allows the machines to learn and improve performance through data analysis.

AI has the potential to benefit brands across various sectors with its intuitive approach. However, the real value of this technology lies in its ability to analyse data and provide crucial input for the strategies.

Read More: Harnessing the Power of Paid-Media by Artificial Intelligence Integration

Here, we are going to discuss 5 significant ways in which artificial intelligence influences digital marketing practices.

1. Personalized User Experience

Google’s Hummingbird algorithm update made it quite clear that personalised user experience should be the primary objective of all digital marketing practices. And as the AI technology keeps improving, it is only a matter of time when AI will be playing a pivotal role in helping marketers organise personalised content campaigns.

Advanced data analysis functions of artificial intelligence can help marketers discover what kind of content their target audiences need. AI can help create a more effective marketing strategy as it will be driven by the user data, not guesswork.

[bctt tweet="AI-powered chatbots are already here to enhance user experience. And this is only the beginning." username="relevance"]

2. Predictive Marketing

Besides helping marketers to personalise their marketing strategies, AI Data Analysis also helps improve user experience by powering predictive marketing. Every time a user uses the internet, be it for watching a video on YouTube, buying a product online, or simply searching something on Google, the data is gathered by AI for analysis.

The gathered data provides insight into user behaviours, needs, and future actions, allowing marketers to deliver the most relevant information to users. It is like serving the information to the consumer on a silver plate. This simplifies the decision-making process for the users. In addition, as AI starts delivering accurate information, the need for customer research may also reduce over time.

Also Read:What Every Content Marketer Should Know About Artificial Intelligence

3. Google Rank Brain

Google’s RankBrain algorithm update, which is a machine-learning AI system, uses almost every possible piece of information it has access to (including social data, user-generated data, browser history, click patterns, etc.), to provide the user with the best answer to a particular question. It is basically a machine that is trying to think like humans.

According to a Bloomberg report, “If Rank Brain sees a non-familiar word or phrase, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-seen-before search queries.”

Whenever a user makes a new search query, RankBrain tries to map this new query to words that have the best chance of matching it. In fact, this machine learning AI technology tries to guess what a user really means over time and keeps all the records to see how it can provide with the richer user experience.

4. Image Recognition

Previously, image recognition was limited to identifying only the isolated objects in a photo. However, technology has evolved since then. Now, it is possible to get a detailed description of an image with the help of AI technology. Take Amazon Rekognition for instance. It is one of the newest innovations from the company that can identify various things including objects, human faces, and their emotions as well.

Whether you realise it or not, this technology can open new avenues across various sectors. Financial and banking sector can use the image recognition technology to provide better customer security and faster payment processes. As you may have noticed, several payment methods only require the customer to scan a QR code in order to make the payment.

[bctt tweet="Quicker payment and enhanced customer security may be cool features to boast about in your marketing activities. " username="relevance"]

However, digital marketers can leverage AI image recognition technology in creating more accurate strategies. Since users nowadays post more images than text on social media, AI image recognition can help gather crucial information about the likes, interests, and habits of a user, just by analysing their images.

5. A Shift From "Text" to "Voice"

If you have been observing the SEO trends over the past few years, you may have noticed that consumers have started to shift to voice search from the conventional option of text input. In fact, more than 20 per cent of searches made on Google search engines are now voice based. And this trend is only going to gain speed in the coming years.

As you may realize, AI-powered speech recognition is becoming a normal part of human interaction with machines. Altering the SEO activities can only deliver limited results. On the other hand, the AI speech recognition technology has the potential to revolutionise marketing efforts in compliance with the increasing popularity of voice searches.

What the users say to the machine, be it a voice search or a phone call, is becoming crucial for businesses, allowing them to personalise the customer experience. This data can further be used to improve SEO efforts to help a brand reach the top slot in the voice searches. Also, digital ads can be retargeted to the consumers based on the product interest they have expressed via phone.

As the businesses start to understand the role of artificial intelligence (AI) in their industry, we may get to see better utilisation of this technology to drive sales and boost ROI. Yes, it is going to be intimidating for businesses to consider the consequences of letting machines make the decisions. However, it is undeniable that AI has the ability to deliver accuracy which human efforts can never match.