Why Influencer Engagement is Important in Digital Marketing

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

The coming of the internet and social media has changed the entire marketing and advertising industry. At a time when a strong presence in social media may be worth more than expensive advertising space, the role of influencers continues to grow stronger. Every influencer is incredibly powerful in his or her niche and commands not only the audience’s attention but also their trust. It has become vital to engage with industry influencers if you want to have an effective marketing strategy. In this article we discuss why.

Who are influencers?

An influencer is someone who has recognition and respect in their chosen niche. They usually have a large audience and recognized authority among their followers. This audience may be found in social media, YouTube channels, blog, or online community. If you want to build an audience online and convert them into customers of your brand it takes a lot of time and work. That’s where influencers come in, they become valuable as they already have the attention of the audience you want to reach. 

Why influencer engagement is important?

1. It is a very effective marketing strategy 

The sheer number of brands and companies engaging industry influencers is proof that this strategy works. Do remember that advertising and other commercial messages are especially easy to block out on internet and social media. If you want to reach potential customers online then influencers can be a big help. Influencers gain a certain amount of respect and authority because they produce engaging content that the audience is interested in. Reaching out to your target audience then becomes that much more effective when you compare it with advertising.

Just to get a grasp of how important influencer marketing is becoming, a 2016 study found that “94% of marketers found influencer marketing to be effective. As a result, influencer marketing budgets are set to double in 2017!”

2. Generate mass word-of-mouth 

Another major advantage of resorting to an influencer is the time it will save you to reach a qualified audience. You might be getting more traffic to your website tor on your social media profiles organically too. But it will take some time to grow and be successful. Starting a partnership with an influencer might be that little push to speed up this process.

And even if you already have a large audience, online word-of-mouth from a partnership with an influencer may further increase the reach of your message.

3. Specialised high quality content to the right audience

The importance of good content cannot be overstated. To build and engage an audience you ultimately have to deliver good quality content. The primary advantage of working with influencers is that they create quality content that the audience is invested in. In fact, an influencer by virtue of being an expert in their niche knows the correct way to best educate the target audience about your brand or products. The influencer can create content for you or you can collaborate to create the best possible content to effectively market your brand.

4. Exposure and increase in brand value 

Introducing your brand to thousands of people – who in turn can make it known to thousands more is a wonderful platform for success. Working with influencers allows you create effective campaigns that increase your brand value. As more and more people interact with your message, the greater the chances become, that they will become customers of your brand or product later on.


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