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The 7 Deadly Mistakes in Guest Posting

Date published: January 13, 2019
Last updated: January 13, 2019

Link building became the top priority of websites when it comes to SEO or generating more traffic to their sites. One of the best ways to do it is through guest posting. In this strategy, blog owners reach out to other blog owners to see whether they could publish an article on the other’s website.

If you’re planning to try guest posting, here are some of the deadly mistakes you need to avoid:

1. Going In Without a Plan

Guest posting is becoming so popular that a lot of bloggers are jumping on the bandwagon. If you think that it’s all about having your articles published on other prominent blogs and that’s it, don’t start writing numerous articles yet.

Before anything else, you need to have a plan. You should have a clear objective. What do you want to achieve with guest blogging? Is it to gain more followers, more conversions, etc.? After defining your goals, that’s when you start strategizing.

If you’re new to this, you need to learn the process first. Look for blogs, browse through their content, determine their target audience, apply for guest posting, and then write the article. If you don’t have the time to do everything on your own, there are link building service providers such as NO BS Agency that’ll make things easier for you.

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2. Choosing the Wrong Blogs

When choosing the blogs you want to write for, it’s incredibly vital to understand both your niches. The content you will submit must be relevant to the niche of the host blog. If your blog is about knitting, don’t look for blogs about gardening. You want to target blogs that have a similar audience as yours.

It’s essential for you to identify the audience of the host blog because you’re also targeting them, which means that you could potentially increase your followers. Remember that you’re writing for the host blog’s audience, so your article should be relevant to its readers.

3. Not Following Format Guidelines

Most blog owners have guidelines when it comes to guest posting. This is understandable because the articles will reflect not only the guest blog but also the host. The host blog owner surely built their brand, and they would like to maintain their reputation.

If the blog owner gives you guidelines, make sure to read through them carefully. Don’t start writing yet because, sometimes, your article topic needs approval first. Follow the directions because ignoring them may result in the rejection of your article. This is an easily avoidable mistake when guest posting, as long as you read the guidelines thoroughly.

4. Neglecting Proofreading

Structure and grammar are some of the things that make up a quality article. The readers will surely notice the grammatical errors in your article, and such errors will lead people to think that you’re not a reliable source of information. This will not be helpful in giving you proper brand recognition. Hence, proofreading is necessary. 

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5. Submitting Similar Topics

To attract more visitors to your site, you need to write an interesting article for the host blog. It means you have to avoid writing redundant content. If you write an article with a similar topic with other posts in the host blog, the readers may not take any interest in it.

Online readers get bored quickly, especially if what they see is repetitive information. To avoid this, you need to browse through the posts and archives of the host blog. After that, you need to come up with a unique and compelling topic that most of the host blog’s audience haven’t read yet.

6. Using Too Many Technical Terms

When guest posting, you need to impress the readers of the host blog, but not to the point that you're a show-off. Using too many technical terms may turn off the readers because they won’t understand what you’re trying to tell them.

It’s an advantage if you’re an expert in your niche. However, remember that the audience is probably not on the same level of expertise as you, so make your words easy to understand. Use simple words and avoid using jargon, because if the readers have to look up every time they come across an unfamiliar word, chances are they won’t continue reading the whole article.

7. Opposing Edits

Even if you strictly follow the guidelines of the host blog, they will still read through and possibly edit your article. As mentioned, the host blog also has a reputation to uphold, so they want to posts articles that they deem worthy to be in their site.

It won’t hurt you to have another person to look at your article before posting it online. If the blog owner request for edits, try to do them as best as you can. Do not resist because the owner could easily reject your article and may even terminate their partnership you.

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Guest posting is a very effective way of driving more traffic to your website. It could lead to potentially more conversions, too. When writing your guest posts for the host blog, make sure to avoid these mistakes, so you reap all the benefits. You wouldn’t want to drive away visitors before they even see your site.

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