Retargeting, even though put into effect relatively recently, became one of the most desirable tools in digital marketing if you are looking to turn one-time visitors into loyal consumers or clients. It is designed for successful marketing campaigns especially if they are of larger scales and can be applied to many websites and online platforms.
If…
Why should you bother about Premium SEO tools?
Isn't it insane; that every time Google comes up with an update in its Search Engine Algorithm and you have to put time and effort to modify the website accordingly. It’s a very complex task for anyone to optimize the site in such a short span of time…
Incorporating the best practices of SEO content when developing your website is an investment that will pay for itself many times over.
A basic awareness of how a page ranks will insure your content is being crawled and indexed by search engines.
By applying the general rules of optimization and publishing high quality content your business will…
Is it possible to conceive of a digital marketing strategy without content marketing? The answer is no. The truth is, traditional marketing has been slowly making way for digital marketing. Customers are no longer impressed with product pitches; rather, they are keen to try brands which offer them consistent and useful content that can help…
Here I’m going to make the case for a focus on optimizing organic growth traffic to generate the leads of faithful or repeat visitors that have genuine interest in your platform and content.
Many reasons exist as to why this strategy should be added to any content marketing strategy, and by the end of this…
What is web traffic? Web traffic is the data received or sent by users. It is one of the largest portions of internet traffic. Technical SEO on the other hand is a process used to achieve higher search engine ranking. It includes optimizing crawling, adding web search to Google pages and using software that renders…
This Beginner’s Guide to SEO was created for beginners; those who are interested in getting to know everything about SEO, but haven’t the time to delve through dozens of articles in order to do so.
SEO is a buzzword in our day, but not many people truly understand what “search engine optimization” really means, and even…
At this stage of the game, companies understands the value of investing in organic traffic to their web assets. Unfortunately while a non negotiable strategy, SEO continues to be one of the most misunderstood marketing channels in the business and therefore routinely outsourced without a clear understanding of the WHY
In this article let's examine the…
Proper search engine optimization (SEO) is of vital importance for any successful online business. Whether you’re offering products, services, information, opinions, or any other valuable content, you need to be on top of current SEO trends.
Having some simple business sense is a good step in the right direction: you’ll need to know who your target…
If you are the owner of an internet platform of some kind, say a blog, a review site, a news outlet, or an industry publication to name a few, the dictate of content marketing would state that in order to:
Improve your domain authority
Improve your keyword ranking
Improve your lead generation
…
Did you know that more than 130 trillion web pages have been indexed by Google? You don’t see most of them because they aren’t properly optimized. The competition is so fierce that if you don’t have a search engine optimization (SEO) plan in place, your site will get buried in the back of the search…
Ever since search engines rose to prominence in the marketing world, the battle between SEO and website user experience (UX) has been raging, each championing their own priorities for web design. For website owners, taking into account the guidelines for search engine optimization and the best practices for a positive user experience can feel like…
