A CMS(Content Management System) is a software or a set of related programs which facilitate generating, organizing, publishing, and editing digital content. They are generally used for web content management(WCM) and enterprise content management(ECM). An enterprise content management software promotes collaboration within the organization workspace with the integration of records retention functionalities, management of digital assets,…

Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than just a trend. 3 Reasons Listicles Work  From a content creation perspective, listicles are easy to write. But the popularity of listicles…

This article discusses current trends of content marketing budgets shrinking and how content intelligence can effectively serve brands, even when money is tight. We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being…

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals for your company, but that content should always reflect back to your brand as a whole. There is a reason why content marketers have…

Let’s say you’re operating a small or mid-sized business. You’re wearing a dozen hats, and one of them says “Marketing”. Now, in days gone by, marketing used to be the fun part of running your business. It was a pleasant break from inventory control, manufacturing schedules, and the million-and-one other things you do to keep…

What’s the best way to become a better content marketer? To stop writing. No, don’t stop writing content altogether; just stop writing it yourself. Start crowdsourcing content. Marketers spend as much as 87 percent of their time grinding away at content strategy and creation. They take a keyword they think is important, write a blog…