STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located, priced, and executed as a great smart phone campaign. No goal is too big or small as long as there…

Platforms like Shopify and WooCommerce have made it easier than ever to set up an e-commerce business. It takes only a few hours to start your digital business and sell to online consumers via an e-commerce store. As long as you have a product, they’ll come looking for it. And thanks to low-cost manufacturers in Asia,…

Introduction As content marketers, we are all more or less familiar with the term ‘content disruptors’. In short, content disruptors have, for better or for worse, turned traditional content conventions on their head. Trends and technologies deemed disruptive by the industry have played a major role in propelling content into the future but, respectfully, they have…

Our web experience is largely visual. We love pretty things – looking at pretty pictures on Instagram, saving beautiful pins on Pinterest and visiting websites with impressive designs. Heck, we even click on ads if they look pleasing enough. There is not much space for ugly things in our online lives, even if they are…

There are many different reasons to start a company blog, including the fact that it helps you stand out from the competition. With a blog, you can focus on the topics most important to you and your customers and establish a strong brand identity with loyal followers. By the year 2020, the number of bloggers is…

Creating shareable and exciting content is essential for those who desire to draw as many readers to their blog as possible. And, despite the amount of enthusiasm you might have, generating unique and engaging content every week is not an easy thing to do. We work in a world filled with distractions that keep us…