Each social network has its own idiosyncrasy and each social network user has different content consumption habits. That’s why, when producing a video for social media, certain aspects have to be considered. In this article we’ll break down the elements a video produced for Instagram should have in order to have a real impact on…
STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located, priced, and executed as a great smart phone campaign. No goal is too big or small as long as there…
Platforms like Shopify and WooCommerce have made it easier than ever to set up an e-commerce business. It takes only a few hours to start your digital business and sell to online consumers via an e-commerce store.
As long as you have a product, they’ll come looking for it. And thanks to low-cost manufacturers in Asia,…
One of the most important reasons any brand creates great content is to become visible. As Tony Robbins says, setting goals is the best way to make that happen. You know you need a content marketing strategy, but do you know why? What are your content strategy goals? Do you know what outcomes you want…
Introduction
As content marketers, we are all more or less familiar with the term ‘content disruptors’. In short, content disruptors have, for better or for worse, turned traditional content conventions on their head.
Trends and technologies deemed disruptive by the industry have played a major role in propelling content into the future but, respectfully, they have…
Here’s the scenario. You are a content marketer. You have a number of high profile clients that you manage digital properties for. Part of that includes blogging, social media and other tools to gain relevant backlinks to support the goals of each of your clients. Then one day it happens. You download what you think…
With the ever-increasing popularity of social media, it seems that a lot of marketers have assumed that email marketing mistakes are a thing of the past and have shifted their focus on social media marketing.
While advertising on social media can certainly be effective, email marketing is anything but dead. In fact, it’s very much alive!…
Our web experience is largely visual. We love pretty things – looking at pretty pictures on Instagram, saving beautiful pins on Pinterest and visiting websites with impressive designs. Heck, we even click on ads if they look pleasing enough. There is not much space for ugly things in our online lives, even if they are…
There are many different reasons to start a company blog, including the fact that it helps you stand out from the competition. With a blog, you can focus on the topics most important to you and your customers and establish a strong brand identity with loyal followers.
By the year 2020, the number of bloggers is…
One of my professional resolutions for this year was to learn as much as I could about Artificial Intelligence (AI) and blockchain. Half of that research has already culminated into a free ebook, entitled, “Everything You Need to Know About Marketing Analytics and Artificial Intelligence.” One of its chapters focuses exclusively on influencer marketing and…
Creating shareable and exciting content is essential for those who desire to draw as many readers to their blog as possible. And, despite the amount of enthusiasm you might have, generating unique and engaging content every week is not an easy thing to do. We work in a world filled with distractions that keep us…
In 1996, Microsoft's Bill Gates published an article containing his predictions regarding the future of the internet. In it, he declared that "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." Over the last 20 years, his bold statement has been proven…
