In 1996, Microsoft's Bill Gates published an article containing his predictions regarding the future of the internet. In it, he declared that "Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting." Over the last 20 years, his bold statement has been proven…

Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too. As per Demand Metric, content marketing costs 62% less than outbound and generates 3x the leads. With a customer-centric content strategy, you can drive great marketing results. The formula to devising better content strategies lies in creating content which…

The strategy sounds strange… You have a big idea and pour yourself into researching and writing an article about it to create what may be the best writing project of your career. Then, instead of publishing it on your blog, you give it away for zero dollars and zero cents. You can describe…

A CMS(Content Management System) is a software or a set of related programs which facilitate generating, organizing, publishing, and editing digital content. They are generally used for web content management(WCM) and enterprise content management(ECM). An enterprise content management software promotes collaboration within the organization workspace with the integration of records retention functionalities, management of digital assets,…

Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than just a trend. 3 Reasons Listicles Work  From a content creation perspective, listicles are easy to write. But the popularity of listicles…

This article discusses current trends of content marketing budgets shrinking and how content intelligence can effectively serve brands, even when money is tight. We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being…