It's no secret that having a solid blog on your company's website can drastically increase the traffic you get. In fact, businesses that don't incorporate blogs into their online strategies forego a powerful avenue that their audience can use to find them.
But, this isn't to say that any blog post will do. There's a lot…
Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too.
As per Demand Metric, content marketing costs 62% less than outbound and generates 3x the leads.
With a customer-centric content strategy, you can drive great marketing results. The formula to devising better content strategies lies in creating content which…
It’s hard to believe, but the hashtag is now officially more than a decade old. That means there’s an entire generation of youngsters on Twitter who never knew a world without it, though most marketers certainly do. Since its inception in 2007, the hashtag (or pound symbol, for traditionalists) has taken off as a digital…
The strategy sounds strange…
You have a big idea and pour yourself into researching and writing an article about it to create what may be the best writing project of your career. Then, instead of publishing it on your blog, you give it away for zero dollars and zero cents.
You can describe…
Aside from the obvious social channels like Facebook, Twitter and LinkedIn, there are other great sites that you can try for business use. This article is going to explore why Snapchat and YouTube could be an ideal fit for your business’ social strategy.
Snapchat
Snapchat is a strictly mobile-only visual social media channel, popular for its…
A CMS(Content Management System) is a software or a set of related programs which facilitate generating, organizing, publishing, and editing digital content. They are generally used for web content management(WCM) and enterprise content management(ECM).
An enterprise content management software promotes collaboration within the organization workspace with the integration of records retention functionalities, management of digital assets,…
Despite having great content on your website, are you struggling to get more traffic and subscribers?
Email subscribers can be immensely helpful in getting increased traffic to your website but question is how will you attract users to become eager subscribers in the first place? To begin with, you need an engaging website, an effective email…
Colors have a huge generally consistent impact on the emotions we feel. For example, rare is the country where a stop sign is green and in few places will they paint a room meant for relaxation in shades of red.
As we come to understand more about how emotions work, it has become possible to use…
Everywhere you look online, there are listicles. Short listicles, long listicles, helpful listicles, boring listicles…they’re everywhere. But have you ever thought about why you include them in your content strategy? Hint: It’s more than just a trend.
3 Reasons Listicles Work
From a content creation perspective, listicles are easy to write. But the popularity of listicles…
This article discusses current trends of content marketing budgets shrinking and how content intelligence can effectively serve brands, even when money is tight.
We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being…
Figuring out online marketing strategies that support your brick-and-mortar store isn’t as difficult as you might think. Many consumers “webroom,” which simply means they research a product thoroughly online and then go to a physical store to make a purchase. Webrooming actually accounts for 67 percent of ecommerce traffic. No matter how local your business…
Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals for your company, but that content should always reflect back to your brand as a whole. There is a reason why content marketers have…
