Digital marketing is a vast and complex field of business. From paid ads to search engine optimization, emails to social media, there are many ways marketers can use the digital world to promote a business. Most of these channels utilize content in one form or another. In fact, marketers love to throw around the term…

A content marketing strategy is a popular promotional tool. When marketers create content marketing strategies, they always include some form of content creation in the mix.  But what is the purpose of content? Why is it such a critical staple of content strategy? What are common content marketing objectives, and how do they…

There are many different types of content in digital marketing. One classic item that often sits at the center of a content strategy is pillar content. There are many content pillar examples out there. Information-heavy on-site pillar pages are a marketing staple. Social media content pillars are also popular ways to generate theme-related content for social…

Content creation is a vast and intricate process. It can take multiple forms and can serve many needs.  Content pillars are a common tool marketers use to channel their content marketing strategy efforts. They provide a sense of purpose and focus that is difficult to achieve when a marketing team generates individual and…

Content marketing strategies function as the roadmap for your content creation. They guide all of your content along the right path toward the same goals.   At least, that’s what a good content strategy is supposed to do. However, it’s difficult for the higher vision of a content strategy to translate into the details of…

Pillar content is a classic form of content strategy. It centralizes and unifies a brand’s content creation, ensuring that everything is working toward the same marketing goals and reaching your target audience.    While pillars have been around for a while, they remain an important part of a good strategy. Let’s dig into why that’s…

A content marketing strategy may seem simple on the surface. And there is some truth to that. Creating a social post or writing up an answer to a question in a blog format may be a straightforward process. However, to be effective, there are a lot of nuances and elements of content marketing that you…

Content marketing is a complex activity. It consists of countless forms and styles of content, from blog posts and emails to podcasts and social media. Along with these variations, content creators must develop marketing assets that provide multidimensional quality. They must provide value to end users while also fulfilling search engine requirements and feeding into…

There are many different types of content strategy. These are the approaches, processes, and types of content that you plan on using to create your brand’s content over time.  A content strategy combines the larger perspective of a content marketing strategy framework with the detailed, nitty-gritty tactics of a content plan. It takes into account…

Content marketing strategies require a sense of process and procedure to operate efficiently over time. This content marketing process looks beyond results and considers everything involved when you create content. While it does consider content marketing goals and KPIs, that is just the first stage of a multi-step process that ultimately makes your content marketing plan more…

A content marketing strategy gives you the “why” behind all of your marketing activities. It unifies and focuses your brand’s promotional efforts, ensuring that every piece of content, paid ad, and other marketing assets is working toward the same goal. While a content strategy is important, it can be vague or consist of high-minded…