Cross-channel attribution marketing helps you make informed decisions with your marketing dollars. P rospective customers typically experience several engagements across multiple channels before making a final buying decision. For example, someone might see a social media ad for your product one day. Weeks later, that person recognizes your product and decides to buy after reading…

It’s difficult to imagine marketing activity without advertising. Advertising moves businesses forward and increases sales. One proven way to make your ads more effective is to upgrade their design. However, ad design requires a lot of creativity. If you plan to design your ads in-house, you must know your target audience cold. When it comes…

Personalization in email marketing and outreach has been a popular trend for long enough that you don’t need me to remind you how important it is. You don’t even need to be consciously aware of the trend to be able to testify to its importance. Whether you know it or not, you already have a…

Searching for the best free WordPress plugins to enhance your site? One of the things that makes WordPress so powerful is its huge library of third-party plugins. While there are certainly lots of premium plugins out there, you can also find tons of great, free options from generous developers. In fact, if you browse the…

If you’re new to the marketing industry, you may have heard a few terms that you don’t know, like owned, earned, and paid media. The good news is that these terms are quite straightforward.  We’ll use this article to walk you through these three forms of media by providing definitions and briefly explaining how they…

Seeing a bump in your bounce rates? It might be because your headlines are less-than compelling. Headlines are the first impression of a piece of content, but are all too often treated as an afterthought. Many writers who are in the beginning stages of learning copywriting spend grueling hours crafting the perfect…