One of the keys to customer engagement is relevance. If you can increase your relevance, customers will flock to you on their own.
You need a regular flow of content to succeed in your digital marketing efforts . A team of quality content writers is needed to maintain this consistent stream of fresh content.
Hiring and managing a team of content writers is not easy. Especially during the COVID-19, it has become even more difficult to coordinate…
How often do you update your website copy? We tend to work hard on SEO strategies and boost lead generation by marketing campaigns. But let’s face it, web content is a crucial power that helps our potential customers find our website.
Websites without high-quality content are just a jumble of pictures, buttons, and links. Let…
What if I told you there’s a critical SEO and content marketing tool you are missing, right under your nose?
It’s a tool you use every day each time you search for things online.
I’m talking about Google.
Yes, Google SERPs are your free but powerful content analysis tool. You can use them…
Gated content is a great way to generate leads and establish a relationship with web visitors.
A lot of business owners make the mistake of thinking that an email opt-in form is the only way to set up gated content on a site - but that’s just not the case.
There are numerous ways to offer gated…
How's your content strategy, digital marketing, and social media support playing out these days? Having a content marketing plan is one of the best ways for businesses to improve branding and acquire quality organic traffic. Newly launched businesses often have a limited budget, perhaps only showing up as a single blog post every now and…
Every change presents a new challenge and a new opportunity for a growing business. Though some SEO content marketing strategies may remain effective for many years; eventually, most old marketing content needs to be edited, re-written, discarded, or, in some way, re-optimized at some point. The good news is that doing so could help attract…
There’s a whole lot more to a SaaS marketing strategy than just creating social media accounts and creating websites for promotion. Business-to-business companies need a consistent, clear plan to cover the core content development fundamentals. With SaaS becoming one of the biggest and fastest-growing software development services segments, it outshines the competition through marketing quality…
One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to aim content at your target audience adequately.
Marketing your product to the…
If you are one of those people who think that simply adding social-sharing buttons makes your content shareworthy, you are in for a surprise.
There’s a lot more that goes into creating shareworthy content than that. You need to create content that your audience loves and wants to share with their friends.
In this post,…
In today's ever-changing world, marketers and companies alike have a plethora of advertising platforms at their disposal. From social media to a captivating video brochure, to magazines and billboards, we are spoilt for choice when it comes to spreading our message to consumers.
But with so many options available, it can be challenging to choose the…
Content creators today are entering into a very competitive marketplace. If you want to stand a chance of getting noticed among all your competitors, you are going to need to use data and statistics to direct your marketing decisions. Here’s how to make your data work for you when promoting your content.
Understanding Statistics
In the…