Content Distribution, Content Promotion
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Do you know where you are in your current e-commerce adventure? You might have just set up a nice looking shop to sell your running products or you may have a drop shipping business to build a solid customer base. Irrespective of the situation, every business gets to that point when e-commerce marketing becomes a huge factor.

Today, with eCommerce businesses pumping out marketing content at an all-time high, it’s becoming difficult to make your business stand out. And if you want to rise above the rest, your eCommerce content marketing strategy needs to be airtight. Also, a huge number of consumers prefer to learn about a company and its products through content like blogs and articles as opposed to advertisements.

However, content marketing can be pretty hard to execute especially if you don’t know what you are doing. Therefore, we have come up with a post through which one can produce excellent content and expect to see results.

Tip #1- Create Buyer Personas

 One of the simplest ways to increase your content marketing is by having a better understanding of your customers. And this can be done by creating buyer personas (detailed descriptions of your specific target customers). If you don’t have a deep understanding of who they are and what they want, you won’t be able to tailor your message and make them interested in your content.

Now I am pretty sure that you already have an idea of who your target customers are, but do you think just having an idea is enough? It is not! You need to know everything starting from their age, location, and income to all other daily needs. It doesn’t need to be a 100% accurate but it should represent your ideal customer.

First, you need to identify your target customer groups, be it two, five, or twenty. For example, if you are selling men’s and women’s clothing, create one customer group around men and another around women. After this, start researching about those groups to gain more details for your personas. After you gather all of your information, you need to put your personas together.

Tip #2 Reverse Engineer Your Competitors 

The term can be defined as a process of using various tools and services to analyze and spy on your competition. This is a great way to get a better understanding of not only your direct competitors but also the industry and the market. Apart from this, there are numerous ways one can reverse their competition. Making use of tools like SEMRush helps in keeping a close eye on the rank of your competitor’s brand. Create a list of 10-25 keywords that you would like to rank #1 for either with the help of a tool or Google to know who is currently ranking in those spots.

Tip #3 Decide on Content

This can be considered as one of the easiest tips used to improve content marketing. It is all about defining the type of content you want to develop. However, it’s important for you to know that content marketing isn’t about content at all. No matter how much content you are producing, all it requires is connecting with the right target audience.

The types of content that must be created are:

  • Case Studies– Such content turns out to be a great way to increase brand awareness which showcases the benefits of your products and services. A case study can be produced on a different range of scenarios, as long as it is proving the success of your company.
  • Buyer guides– This is one of the most popular types of content that not only helps in increasing organic search but also helps persuade readers to make a purchase decision. It requires to be very-well written, featuring points that will help support your brand’s call to action.
  • Product Comparisons– Product comparisons are pretty easy in terms of creation and can be very popular among readers. As a market continues to mature, different voices with different opinions emerge. And people simply love to compare and contrast different options, so try and remain unbiased.
  • Infographics– Visual content is a much better way to appeal to a larger audience than just plain text. By promoting Infographics among the right bunch of influencers, one can acquire a good number of new links.

Customer Reviews- This concept is all about providing an authentic voice to potential customers and help persuade them to buy from you.

Tip #4 Guest Post Regularly

Numerous so-called “SEO-ers” will tell you that guest posting is no longer an effective way to promote a brand. But I say it is still a great way to bring in high-quality links and referral traffic and get your brand out in front of a different or bigger audience.

Start by building relationships with these publications — make sure you read their content and understand what type of content they publish. Now, create content to pitch to them. How many posts you do is up to you.

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Chad Pollitt Partner, VP of Audience Native Advertising Institute
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Douglas Karr Founder & CEO MarTech.zone & DK New Media
Jean Bansemer CEO My Web Writers
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Luke Kintigh Global Content & Media Strategist Intel
Dan Fahrner Director of Marketing Services SmallBox
Asaf Rothem Marketing VP & Partner BrightInfo
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