Earned Media

It won’t help your cause if you write a press release just because you want to submit one. Ask yourself if you have something interesting to share with your readers. Is the release newsworthy and…
How to Write a Press Release in 7 Easy Steps
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  • 03/27
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/11/Team-Relevance.png
I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content…
6 Best Ways To Repurpose Your Old Content
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  • 03/19
  • Joydeep Bhattacharyahttps://www.relevance.com/wp-content/uploads/2018/05/Joydeep-Bhattacharya.jpeg
If you own a business, chances are you’ve tried a lot of marketing strategies, that may or may not have been successful. And, let’s be honest, social media marketing has probably been a part of…
How To Find The Right Influencers For Your Business?
Growing a business during this digital era is not quite easy. The idea that people are busy on their devices searching for content online often sounds like a relief to most sellers, hence the generation…
Writing Tips From David Ogilvy – 6 Things Every Writer Should Know
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  • 02/26
  • Bryan Davishttps://www.relevance.com/wp-content/uploads/2019/02/Bryan.jpeg
Customer reviews are the cornerstone of every successful business, and without them, your business will crumble. The reason for this is obvious. Customers don’t trust businesses as much as they used to. In fact, Hubspot…
How to Gain the First Customer Reviews for Your Brand
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  • 02/01
  • Sharon Kinderhttps://www.relevance.com/wp-content/uploads/2018/07/Headshot-150x150.jpg
Link building became the top priority of websites when it comes to SEO or generating more traffic to their sites. One of the best ways to do it is through guest posting. In this strategy,…
The 7 Deadly Mistakes in Guest Posting
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  • 01/13
  • Sarah Morrishttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Content marketing is an ever-growing field. It’s easy to use, specific or general, in any format that appeals to you, and doesn’t usually cause you a dime. As easy it is to create a content…
Content Maintenance – How To Ensure That Old Blog Posts Remain Evergreen
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  • 01/07
  • Asad Alihttps://www.relevance.com/wp-content/uploads/2019/01/Asad-150x150.jpg
Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality…
5 Clever Ideas for eCommerce Blog Posts
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  • 01/04
  • Kevin Connerhttps://www.relevance.com/wp-content/uploads/2019/01/Kevin-150x150.jpg
David Ogilvy once said, “I don’t know the rules of grammar … If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language…
Writing Tips From David Ogilvy – 6 Things Every Writer Should Know
Search Engine Optimization (SEO) is the Holy Grail for today’s marketers and website owners. There probably isn’t a bigger joy than seeing your website hit the top position in the search engine result pages (SERPs).…
Writing Tips From David Ogilvy – 6 Things Every Writer Should Know
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  • 12/17
  • Renu Sharmahttps://www.relevance.com/wp-content/uploads/2018/12/Renu.jpeg
Content marketing is a great strategy for building traffic, both by generating links and shares and by leveraging the power of long-tail keywords to boost traffic. Unfortunately, it is this exactly aspect that a lot…
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  • 12/10
  • Jon Kellyhttps://www.relevance.com/wp-content/uploads/2018/12/profilepic-80x80.jpg
Influencer marketing is growing big and is projected to hit revenues of 5-10 billion dollars in the next two years. Brands are increasingly turning to social media influencers for recommending their products and services to…
10 Sure-Shot Tips to Become a Social Media Influencer
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  • 12/04
  • Ankit Patelhttps://www.relevance.com/wp-content/uploads/2018/12/Ankit-150x150.jpg
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