Earned Media

Business to business PR continues to evolve. Today, in B2B marketing, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility…
B2B Public Relations and B2B Social Media: What’s working and What’s Not
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  • 10/16
  • Chris Rosicahttps://www.relevance.com/wp-content/uploads/2017/07/Chris_4732-150x150.jpg
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short,…
The Rise of Niche Micro-Influencers and 6 Ways to Attract and Engage Them
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  • 10/09
  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
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According to the latest estimates 205 billion emails are sent daily. Most of them are either business-related, some type of promotions or advertising. The number might seem surprising to some but if you think about,…
7 Obvious Things Marketers Forget About When Creating an Email Message
We all know that influencer marketing has become increasingly popular over the past few years. In fact, Klear found that during 2017, influencer marketing on Instagram grew by 198%. That’s almost double the amount! But…
Giving Journalists New Angles Is Key to Earned Media Success
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  • 10/04
  • Jacqueline Zotehttps://www.relevance.com/wp-content/uploads/2018/10/Jacqueline-Zote.jpeg
For a while now, SEO has been one of the biggest buzzwords in the marketing world. But in truth, SEO is more than just a buzzword: it really works. Despite SEO’s ubiquity, for some business…
Why Quality Content is Important for SEO
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  • 09/19
  • Shirley Wilsonhttps://www.relevance.com/wp-content/uploads/2018/09/photo.jpg
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Influencer Markteting Templates
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  • 09/14
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Traditional advertising has faced a sharp decline. People are looking for recommendations from other people just like them. They don’t trust an actor dressed as a dentist anymore; they want to see a real person…
Influencer Marketing: From Mystery to Data Science
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  • 08/28
  • Maria Weinbergerhttps://www.relevance.com/wp-content/uploads/2018/08/Maria-200x200-150x150.jpg
The term influencer marketing grew by 325% in Google searches in 2017. According to more recent findings, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase. These…
How To Use Influencer Marketing To Promote Your Business
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  • 08/24
  • Michelle O'Riordanhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
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The key to content promotion is having a strong hook. It’s important to have different hooks that appeal to various interests when seeking earned media.
Giving Journalists New Angles Is Key to Earned Media Success
As a writer, I realized that it was not possible to simply wait for inspiration to strike or keep researching endlessly for triggers. I needed a process that would allow me to create quality content…
Giving Journalists New Angles Is Key to Earned Media Success
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  • 08/06
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable…
“Quality” Is A Moving Target In Content Marketing
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  • 08/02
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Those who are new to content marketing and are trying to build an audience and attract traffic are probably unaware of the most effective way of building their brand by making the best use of…
What Is Cornerstone Content and How to Get It Right
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  • 08/01
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/04/abe33d305f396e102862bbfd93983061.png
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