Earned Media

Those who are new to content marketing and are trying to build an audience and attract traffic are probably unaware of the most effective way of building their brand by making the best use of…
What Is Cornerstone Content and How to Get It Right
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  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/04/abe33d305f396e102862bbfd93983061.png
E-learning courses have become one of the most popular ways to gain knowledge in almost every expertise, making it possible to gain skills that you need to acquire for better performances in student or professional…
Choosing The Best Content Type for your E-learning Course
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  • Rilind Elezajhttps://www.relevance.com/wp-content/uploads/2018/07/rilindelezaj.jpg
According to the latest estimates 205 billion emails are sent daily. Most of them are either business-related, some type of promotions or advertising. The number might seem surprising to some but if you think about,…
7 Obvious Things Marketers Forget About When Creating an Email Message
Simple. You distract them. With cleverly crafted words. Or images. Or both. The $500 jar of anti-wrinkle cream that will restore their youthful good looks or the 2 carat diamond ring that promises eternal love.…
Giving Journalists New Angles Is Key to Earned Media Success
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Rome wasn’t built in a day. We can apply this proverb to content creation as well. “Content is King.” Yet we often confront a creative block when our job is to create unique and high-quality…
How to Use Content Repurposing to Improve Your Inbound Marketing Strategy: Top 10 Tips to Follow
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  • Rahul Sainihttps://www.relevance.com/wp-content/uploads/2018/05/Rahul-Saini.jpeg
Snakes in the Grass Advertising behemoth Unilever recently found themselves in a bit of trouble when they discovered that several of the digital media influencers they were working with weren’t so influential after all. Many…
Video Influencers: Weeding out the Good from the Bad
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
According to an article published at Inc.com, “88% of consumers rely on online reviews just as much as a personal recommendation”. No wonder businesses strive for five-star feedback all of the time. But does it…
6 Reasons Your Brand Needs Negative Customer Reviews
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  • Sharon Kinderhttps://www.relevance.com/wp-content/uploads/2018/07/Headshot-150x150.jpg
Ad Giant Unilever Fights Back Against Fake Followers and Bots Unilever, the world’s second largest advertising company, has decided to let go of some of their social media promoters in order to boost transparency and…
Unilever Cuts Social Media Influencers Who Buy Fake Followers
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
The key to content promotion is having a strong hook. It’s important to have different hooks that appeal to various interests when seeking earned media.
Giving Journalists New Angles Is Key to Earned Media Success
We’re all drowning in content. You’ve probably seen this infographic from SmartInsights. Or, something like it. Every minute, the average person on the internet is bombarded with far, far more content than they can ever…
Giving Journalists New Angles Is Key to Earned Media Success
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  • Jaydip Parikhhttps://www.relevance.com/wp-content/uploads/2018/06/Jaydip.jpeg
Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually…
Why Every Company Needs Media Monitoring
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  • Nika Goddardhttps://www.relevance.com/wp-content/uploads/2018/06/nika-150x150.jpg
Earned media is the one strategy you need to incorporate into your marketing plan this year. But what is it, exactly? Earned media is publicity received based on the newsworthiness of the content or the…
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  • Jessica Dowches-Wheelerhttps://www.relevance.com/wp-content/uploads/2018/05/Jessica-Dowches-Wheeler-.jpeg
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