Earned Media

Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually…
Why Every Company Needs Media Monitoring
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  • 06/13
  • Nika Goddardhttps://www.relevance.com/wp-content/uploads/2018/06/nika-150x150.jpg
Earned media is the one strategy you need to incorporate into your marketing plan this year. But what is it, exactly? Earned media is publicity received based on the newsworthiness of the content or the…
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  • 05/24
  • Jessica Dowches-Wheelerhttps://www.relevance.com/wp-content/uploads/2018/05/Jessica-Dowches-Wheeler-.jpeg
“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…
Facebook Tests Search Engine for Influencer Marketing
The “social media utopia” for marketers seems to be slowly disappearing with it’s dying organic reach. And with it, all of your efforts of becoming or finding influencers may be in big trouble.  My greatest…
Giving Journalists New Angles Is Key to Earned Media Success
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  • 05/22
  • Shane Barkerhttps://www.relevance.com/wp-content/uploads/2018/05/Shane-Barker.jpeg
If you are a writer, and making a living off your words, producing great content regularly is supposedly your greatest struggle. You may lose the inspiration to write eventually. This is why you have to…
How to Create a Voice with Your Content
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  • 05/03
  • Mian Azharhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default-150x150.png
We live in a world where 40% of society 12 years or older has listened to a podcast at least once. Since smartphones are continuously evolving and selling like hotcakes, and you see more people…
Four Ways To Podcast For Success And Brand Building
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  • 04/30
  • Lerone Grahamhttps://www.relevance.com/wp-content/uploads/2018/05/Lerone-Graham.jpeg
Traditionally, when an entrepreneur started a venture, referrals were the most important source of business. People used to trust a business because someone recommended it. Hence, word of mouth marketing was essential for a company.…
Why Reputation Management Matters for Small Businesses
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  • 04/24
  • Audrey Thronehttps://www.relevance.com/wp-content/uploads/2018/04/Audrey-Throne-150x150.jpg
Writing and reading can turn into full-time jobs in the content marketing industry. Recent years have brought new job roles. Specialists become more and more essential in digital advertising, branding and inbound marketing departments. If…
The Best 7 Jobs for People Who Like to Read, Write and Share Content
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  • 04/23
  • Elizabeth Heronhttps://www.relevance.com/wp-content/uploads/2018/05/Elizabeth-Heron.jpeg
The key to content promotion is having a strong hook. It’s important to have different hooks that appeal to various interests when seeking earned media.
Giving Journalists New Angles Is Key to Earned Media Success
Fluff and generic stuff in a training program are sure-shot ways to turn off managers. It is not easy to create a Management Training Program. By the time people reach the managerial positions, they acquire…
Giving Journalists New Angles Is Key to Earned Media Success
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  • 04/20
  • Aditya Shttps://www.relevance.com/wp-content/uploads/2018/05/Aditya-S.jpeg
Influencer marketing may now be trendy, but that’s because it works. People love to hear reviews and recommendations straight from the mouths of others; especially those they already trust. Previously this was the realm of…
4 Secrets Influencers Are Not Telling You
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  • 04/19
  • Daniel Rosshttps://www.relevance.com/wp-content/uploads/2018/05/daniel.jpeg
Most startups don’t have the luxury to hire full-time marketers. Several don’t have a small fortune set aside for investing in marketing initiatives that can help them stand out online. So, what can startups do…
Best Influencer Marketing Strategies for Startups with No Budget
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  • 04/18
  • Callum Mundinehttps://www.relevance.com/wp-content/uploads/2018/05/Callum-Mundine.jpeg
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