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Earned Media

Traditionally, when an entrepreneur started a venture, referrals were the most important source of business. People used to trust a business because someone recommended it. Hence, word of mouth marketing was essential for a company.…
Why Reputation Management Matters for Small Businesses
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  • Audrey Thronehttps://secure.gravatar.com/avatar/cb0b77b2069af4977fb52824c97570f1?s=96&d=mm&r=g
Writing and reading can turn into full-time jobs in the content marketing industry. Recent years have brought new job roles. Specialists become more and more essential in digital advertising, branding and inbound marketing departments. If…
The Best 7 Jobs for People Who Like to Read, Write and Share Content
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  • Elizabeth Heronhttps://secure.gravatar.com/avatar/1a287e8dcccefac55d2cde46fb718f27?s=96&d=mm&r=g
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The key to content promotion is having a strong hook. It’s important to have different hooks that appeal to various interests when seeking earned media.
Giving Journalists New Angles Is Key to Earned Media Success
Fluff and generic stuff in a training program are sure-shot ways to turn off managers. It is not easy to create a Management Training Program. By the time people reach the managerial positions, they acquire…
Giving Journalists New Angles Is Key to Earned Media Success
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  • Rodger Johnsonhttps://secure.gravatar.com/avatar/a55f38374ed60124c3114af794e3383b?s=96&d=mm&r=g
Influencer marketing may now be trendy, but that’s because it works. People love to hear reviews and recommendations straight from the mouths of others; especially those they already trust. Previously this was the realm of…
4 Secrets Influencers Are Not Telling You
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  • Daniel Rosshttps://secure.gravatar.com/avatar/714cf75d121d7cbbfc027bbe46ccf7a7?s=96&d=mm&r=g
Online Reputation Management, otherwise popular by its acronym ORM, is a form of reputation management that encompasses various methodologies and practices for making, shaping, and maintaining the repute of an organization or individual or brand…
Online Reputation Management Tips for Starters
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  • Vishal Vivekhttps://secure.gravatar.com/avatar/44d9d4245776dec6885984d48b4f35d0?s=96&d=mm&r=g
Introduction Even though it’s been two weeks since the sun set on the 10th annual Intelligent Content Conference, the sage words shared by the conference’s exceptional speakers and workshoppers still resonate. Their insights and stories…
Non-Obvious Content Marketing: Highlights from Andy Crestodina’s ICC Keynote
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  • Genevieve Dietzhttps://secure.gravatar.com/avatar/f5cb36bfc20bf6a0397f57b3e20d61b9?s=96&d=mm&r=g
It’s no secret that having a solid blog on your company’s website can drastically increase the traffic you get. In fact, businesses that don’t incorporate blogs into their online strategies forego a powerful avenue that…
5 Mistakes to Avoid When Writing Your Business Blog
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  • Will Henryhttps://secure.gravatar.com/avatar/c650f03f91f8f8f2953bc20c5525ebc5?s=96&d=mm&r=g
When you are an owner of a website, you have so many things on your mind. This ranges from web development to content management and digital marketing in general. In other words, the last thing…
How to Protect Your Website Content from Copyright Infringement
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  • David Kollerhttps://secure.gravatar.com/avatar/0bb3ec508fefef6b57656fe77fbde1c5?s=96&d=mm&r=g
The entrepreneur life takes focus and a willingness to take the right steps. It’s easier to build your brand and live it when you have a foundation and approach that serves you. With this in…
4 Foundational Tips For Life As A Brand Building Entrepreneur
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  • Lerone Grahamhttps://secure.gravatar.com/avatar/963fc96b82d896347013643313dd7ce4?s=96&d=mm&r=g
The goal of your contact page is to convert site visitors into leads. However, if your contact page falls flat, those same visitors might bounce away and wind up on your competitor’s site instead. A…
9 Ways to Ensure Leads Through Your Contact Page
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  • Lexie Luhttps://secure.gravatar.com/avatar/64bf8f264b02c31de782242171a5e180?s=96&d=mm&r=g
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