Earned Media

Content marketing is a great strategy for building traffic, both by generating links and shares and by leveraging the power of long-tail keywords to boost traffic. Unfortunately, it is this exactly aspect that a lot…
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  • Jon Kellyhttps://www.relevance.com/wp-content/uploads/2018/12/profilepic-80x80.jpg
Influencer marketing is growing big and is projected to hit revenues of 5-10 billion dollars in the next two years. Brands are increasingly turning to social media influencers for recommending their products and services to…
10 Sure-Shot Tips to Become a Social Media Influencer
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  • Ankit Patelhttps://www.relevance.com/wp-content/uploads/2018/12/Ankit-150x150.jpg
Content creation is taking digital marketing by storm. It seems that in all industries, unique content is being produced and used in clever marketing techniques. Creating content allows marketers to better express themselves while at…
Creating Content For Real Estate: 5 Tips
We’ve already heard that old saying at some point… “Content is king” We know the importance of content, we know it’s going to be the key to attracting, building and engaging with a loyal audience.…
How to Write Content that Will Contribute to the Sales Cycle
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  • Amit Rajhttps://www.relevance.com/wp-content/uploads/2018/11/Amit-Raj.jpeg
While an influencer is a trusted figure within a niche or community with a loyal fan base or following who has the authority to influence his/her follower’s decisions and opinions. Influencer marketing, on the other…
How to Choose a Perfect Influencer Marketing Platform
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  • Jacob Dillonhttps://www.relevance.com/wp-content/uploads/2018/11/Jacob-Dillon-150x150.jpg
Influencer marketing is today’s buzzword.  I am not making this up. In fact it’s the fastest growing client acquisition method now.  There are many highly effective influencer marketing tactics available to choose from—Instagram influencer marketing,…
Get Started With Youtube Influencer Marketing
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  • Georgehttps://www.relevance.com/wp-content/uploads/2018/10/George.jpeg
Business to business PR continues to evolve. Today, in B2B marketing, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility…
B2B Public Relations and B2B Social Media: What’s working and What’s Not
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  • Chris Rosicahttps://www.relevance.com/wp-content/uploads/2017/07/Chris_4732-150x150.jpg
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short,…
The Rise of Niche Micro-Influencers and 6 Ways to Attract and Engage Them
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  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
Having a blog for your business is crucial these days. But are your blog posts actually contributing to your SEO and sales funnel efforts?  Blog posts are like customer service associates in a retail store.…
How to Write Content that Will Contribute to the Sales Cycle
We all know that influencer marketing has become increasingly popular over the past few years. In fact, Klear found that during 2017, influencer marketing on Instagram grew by 198%. That’s almost double the amount! But…
How to Write Content that Will Contribute to the Sales Cycle
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  • Jacqueline Zotehttps://www.relevance.com/wp-content/uploads/2018/10/Jacqueline-Zote.jpeg
For a while now, SEO has been one of the biggest buzzwords in the marketing world. But in truth, SEO is more than just a buzzword: it really works. Despite SEO’s ubiquity, for some business…
Why Quality Content is Important for SEO
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  • Shirley Wilsonhttps://www.relevance.com/wp-content/uploads/2018/09/photo.jpg
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Influencer Markteting Templates
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  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
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