Earned Media

Creating an emotional connection with readers through content is one of the most valued skills for marketers and content producers. Many of them know how to give a great advice or an idea to their…
How to Create Emotional Content That Engages With Your Audience
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  • Audrey Pilcherhttps://www.relevance.com/wp-content/uploads/2018/11/Audrey.png
Influencer marketing is today’s buzzword.  I am not making this up. In fact it’s the fastest growing client acquisition method now.  There are many highly effective influencer marketing tactics available to choose from—Instagram influencer marketing,…
Get Started With Youtube Influencer Marketing
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  • 10/22
  • Georgehttps://www.relevance.com/wp-content/uploads/2018/10/George.jpeg
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Content has always been king, but that is true now more than ever. Content is becoming one of the most essential aspects to businesses of all varieties. The digital age of information craves content in…
3 Content Trends to Be Aware of in 2018
Business to business PR continues to evolve. Today, in B2B marketing, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility…
Just Build Better Content Than Everyone Else
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  • 10/16
  • Chris Rosicahttps://www.relevance.com/wp-content/uploads/2017/07/Chris_4732-150x150.jpg
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short,…
The Rise of Niche Micro-Influencers and 6 Ways to Attract and Engage Them
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  • 10/09
  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
We all know that influencer marketing has become increasingly popular over the past few years. In fact, Klear found that during 2017, influencer marketing on Instagram grew by 198%. That’s almost double the amount! But…
These Campaigns Will Teach You a Thing or Two about Successful Influencer Marketing
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  • 10/04
  • Jacqueline Zotehttps://www.relevance.com/wp-content/uploads/2018/10/Jacqueline-Zote.jpeg
For a while now, SEO has been one of the biggest buzzwords in the marketing world. But in truth, SEO is more than just a buzzword: it really works. Despite SEO’s ubiquity, for some business…
Why Quality Content is Important for SEO
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  • 09/19
  • Shirley Wilsonhttps://www.relevance.com/wp-content/uploads/2018/09/photo.jpg
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Influencer Markteting Templates
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  • 09/14
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
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Today, I want to have a chat about link velocity. In a nutshell, the term ‘link velocity’ means, “the rate at which you gain new links to your website”. If you read SEO forums and…
Just Build Better Content Than Everyone Else
Making an ebook successfully can be a hugely satisfying process, but the task is by no means easy. In fact, it can be quite overwhelming. There are multiple steps involved such as writing the content,…
Just Build Better Content Than Everyone Else
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  • 09/10
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/11/Team-Relevance.png
Traditional advertising has faced a sharp decline. People are looking for recommendations from other people just like them. They don’t trust an actor dressed as a dentist anymore; they want to see a real person…
Influencer Marketing: From Mystery to Data Science
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  • 08/28
  • Maria Weinbergerhttps://www.relevance.com/wp-content/uploads/2018/08/Maria-200x200-150x150.jpg
The term influencer marketing grew by 325% in Google searches in 2017. According to more recent findings, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase. These…
How To Use Influencer Marketing To Promote Your Business
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  • 08/24
  • Michelle O'Riordanhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
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