Earned Media

We’ve already heard that old saying at some point… “Content is king” We know the importance of content, we know it’s going to be the key to attracting, building and engaging with a loyal audience.…
The Key To Creating Content That Attracts Traffic Like A Magnet
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  • Amit Rajhttps://www.relevance.com/wp-content/uploads/2018/11/Amit-Raj.jpeg
While an influencer is a trusted figure within a niche or community with a loyal fan base or following who has the authority to influence his/her follower’s decisions and opinions. Influencer marketing, on the other…
How to Choose a Perfect Influencer Marketing Platform
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  • Jacob Dillonhttps://www.relevance.com/wp-content/uploads/2018/11/Jacob-Dillon-150x150.jpg
Creating an emotional connection with readers through content is one of the most valued skills for marketers and content producers. Many of them know how to give a great advice or an idea to their…
How to Create Emotional Content That Engages With Your Audience
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  • Audrey Pilcherhttps://www.relevance.com/wp-content/uploads/2018/11/Audrey.png
Businesses everywhere depend on quality writing. Now, you don’t need to spin sentences together like Steinbeck or build suspense like Crichton, but you do need to keep readers engaged and draw them in. In the…
Turning into a Compelling Copywriter – Our 7 Principals
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  • Kerbyhttps://www.relevance.com/wp-content/uploads/2018/11/Mike-150x150.jpg
Influencer marketing is today’s buzzword.  I am not making this up. In fact it’s the fastest growing client acquisition method now.  There are many highly effective influencer marketing tactics available to choose from—Instagram influencer marketing,…
Get Started With Youtube Influencer Marketing
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  • Georgehttps://www.relevance.com/wp-content/uploads/2018/10/George.jpeg
Business to business PR continues to evolve. Today, in B2B marketing, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility…
B2B Public Relations and B2B Social Media: What’s working and What’s Not
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  • Chris Rosicahttps://www.relevance.com/wp-content/uploads/2017/07/Chris_4732-150x150.jpg
In the realm of social media marketing, there have been myriad new terms, jobs and strategies cropping up that, until the past few years, weren’t even concepts yet. One of these is “influencer.” In short,…
The Rise of Niche Micro-Influencers and 6 Ways to Attract and Engage Them
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  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
We all know that influencer marketing has become increasingly popular over the past few years. In fact, Klear found that during 2017, influencer marketing on Instagram grew by 198%. That’s almost double the amount! But…
These Campaigns Will Teach You a Thing or Two about Successful Influencer Marketing
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  • Jacqueline Zotehttps://www.relevance.com/wp-content/uploads/2018/10/Jacqueline-Zote.jpeg
For a while now, SEO has been one of the biggest buzzwords in the marketing world. But in truth, SEO is more than just a buzzword: it really works. Despite SEO’s ubiquity, for some business…
Why Quality Content is Important for SEO
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  • Shirley Wilsonhttps://www.relevance.com/wp-content/uploads/2018/09/photo.jpg
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Influencer Markteting Templates
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  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
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