Earned Media

Traditional advertising has faced a sharp decline. People are looking for recommendations from other people just like them. They don’t trust an actor dressed as a dentist anymore; they want to see a real person…
Influencer Marketing: From Mystery to Data Science
  • 193
  • 08/28
  • Maria Weinbergerhttps://www.relevance.com/wp-content/uploads/2018/08/Maria-200x200-150x150.jpg
The term influencer marketing grew by 325% in Google searches in 2017. According to more recent findings, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase. These…
How To Use Influencer Marketing To Promote Your Business
  • 198
  • 08/24
  • Michelle O'Riordanhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
As a writer, I realized that it was not possible to simply wait for inspiration to strike or keep researching endlessly for triggers. I needed a process that would allow me to create quality content…
How to Never Run Out of Content Ideas Again
  • 220
  • 08/06
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable…
“Quality” Is A Moving Target In Content Marketing
  • 676
  • 08/02
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Those who are new to content marketing and are trying to build an audience and attract traffic are probably unaware of the most effective way of building their brand by making the best use of…
What Is Cornerstone Content and How to Get It Right
  • 214
  • 08/01
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/11/Team-Relevance.png
E-learning courses have become one of the most popular ways to gain knowledge in almost every expertise, making it possible to gain skills that you need to acquire for better performances in student or professional…
Choosing The Best Content Type for your E-learning Course
  • 203
  • 07/31
  • Rilind Elezajhttps://www.relevance.com/wp-content/uploads/2018/07/rilindelezaj.jpg
Simple. You distract them. With cleverly crafted words. Or images. Or both. The $500 jar of anti-wrinkle cream that will restore their youthful good looks or the 2 carat diamond ring that promises eternal love.…
Content Marketing: The Next Best Thing To Non-Marketing
  • 226
  • 07/30
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Introduction This year, we have seen hundreds of organizations harnessing the power of emerging technologies like AI and machine learning to vie for the attention of consumers and compete with other brands in an increasingly…
Highly Actionable PR Tactics You Need to Start Using Today
  • 605
  • 07/30
  • Elijah Masek-Kellyhttps://www.relevance.com/wp-content/uploads/2018/06/HeadShotEMK-1-150x150.jpg
Rome wasn’t built in a day. We can apply this proverb to content creation as well. “Content is King.” Yet we often confront a creative block when our job is to create unique and high-quality…
How to Use Content Repurposing to Improve Your Inbound Marketing Strategy: Top 10 Tips to Follow
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  • 07/30
  • Rahul Sainihttps://www.relevance.com/wp-content/uploads/2018/05/Rahul-Saini.jpeg
Digital Content (Strategy) When you think about the term “digital content” and how to make yours smarter and more profitable, immediately add the word “strategy” at the end. Why? Because you’re planning for a larger…
How To Create Smarter and More Profitable Digital Content
  • 76
  • 07/11
  • Callum Mundinehttps://www.relevance.com/wp-content/uploads/2018/05/Callum-Mundine.jpeg
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