Search Generative Experience, or “SGE” for short, is a buzzword in the AI community. The tool comes from Google Search Labs, which began testing the AI-driven platform in the early summer of 2023 and will continue through December. While the details of what the final version of SGE will look like are uncertain, there’s no doubt…

A content marketing strategy is an important part of growing your business. High quality content increases your authority and demonstrates to consumers and industry leaders alike that you know your stuff. It can also boost your visibility and brand awareness through good search engine optimization practices. Investing in a content marketing strategy may be a good…

It might get you excited, and it might make you break out in a cold sweat. One way or another, everyone is processing the fact that AI is the future. With AI tools popping up everywhere, the stream of new resources that lean on artificial intelligence can be intimidating — especially if you’re thinking about…

Sometimes marketing tactics are closely related and work in tandem. At other times, they’re separate yet complementary, working in parallel with one another toward a common goal. The relationship between digital PR (public relations) and SEO (search engine optimization) falls into the latter category. While they are two independent growth marketing tactics, they are both crucial…

There are many different specialties and niches within the marketing industry. Marketing professionals focus on email marketing, social media, inbound marketing, SEO — the list goes on. In addition, there are some marketers who work on asset creation. Others specialize in high-level things, like marketing tactics, revenue growth and acquisition, and growth strategy. When an individual focuses…

Strategies, tactics, techniques, frameworks, campaigns …there are a lot of different words to describe what marketers do. In growth marketing, many of these terms overlap, but each one is distinctly different from the rest. A growth marketing technique, for instance, refers to the specific way traditional marketing executes something like SEO. A growth marketing strategy applies…

Marketing is an interesting part of a successful business. It isn’t the business itself, nor is it a product. Marketing is the act of promoting a brand and its offerings to the right consumers to generate revenue. When it comes to growth marketing, in particular, this promotes a brand by using data and analytics to focus…

Marketing has evolved into a fast-paced business activity. There are countless tools and techniques that businesses use to promote their brands, products, and services. This is true for growth marketers as much as anyone else in the marketing world. Let’s take a look at some of the nuances that set growth marketing apart from traditional marketing…

There is a lot of confusion that can arise when contrasting growth marketing with digital marketing. When you compare most growth marketing vs marketing, the end goal is typically similar. You want to attract consumers, turn them into paying customers, and then retain them and build your customer base over time. However, the way that a…

In the digital age, marketing terminology is a complex vocabulary in and of itself. There are so many tools, techniques, and platforms that marketers use. It’s hard to keep track of all of the terms and acronyms floating in the marketing ethers at any given moment. Even broad concepts like product marketing, performance marketing, and growth…

There are many different forms of marketing. Some of these are results-based, such as performance marketing. Others focus on specific marketing channels, as is the case with digital marketing. One common point of confusion comes from comparing product marketing and growth marketing. Let’s consider each of these unique forms of marketing and then compare and contrast…

Traditional marketing focuses on a business and its offerings. Inbound marketing prioritizes things like buyer personas and customer acquisition. Product marketing is about bringing a product to market. In comparison, growth marketing takes a different approach. It starts with the consumer and traces a path from their needs and pain points back to product features and…