Content Marketing

Whether you’re going to learn about trends in the industry, network with peers, renew your professional energy, or all of the above, conferences are a great way to stay in tune in the marketing world.These…
Must Experience Content Marketing Conferences in 2019
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  • Jeanine Gordonhttps://www.relevance.com/wp-content/uploads/2018/06/Jeanine-150x150.jpg
In an increasingly buyer driven environment where prospects navigate  a large part of the sales funnel on their own, it is pretty obvious why using content engagement to ingratiate and promote one’s brand is no…
On the “Business” of Content Marketing
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
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According to the latest estimates 205 billion emails are sent daily. Most of them are either business-related, some type of promotions or advertising. The number might seem surprising to some but if you think about,…
7 Obvious Things Marketers Forget About When Creating an Email Message
Marketing experts love their numbers, charts, and graphs. They use them extensively to support their campaign decisions and to guide their marketing teams to deliver the best possible content pieces for a brand’s online existence.…
4 Popular Types of Video Content Used for Marketing
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  • Nate Vickeryhttps://www.relevance.com/wp-content/uploads/2018/06/NateV_small-150x150.jpg
Here is your mantra forever: every piece of content you write and publish is a part of your marketing. This goes for your blog, your social media posts, and, yes, your product descriptions. Think about…
How Important are Your Product Descriptions to Your Content Marketing?
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  • Daniela McVickehttps://www.relevance.com/wp-content/uploads/2018/08/1-1-150x150.jpg
Content Marketing World, the world’s largest and most recognizable content marketing conference, is just around the corner and to say that there’s a lot to be excited about would be an understatement. Comedy legend Tina…
5 Tips for Making the Most out of Content Marketing World
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  • Genevieve Dietzhttps://www.relevance.com/wp-content/uploads/2018/03/f5cb36bfc20bf6a0397f57b3e20d61b9.jpeg
Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss…
9 Important Points to Check Before Content Publishing
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  • Susan Saurelhttps://www.relevance.com/wp-content/uploads/2018/08/biopic-150x150.jpg
ENOUGH has been said about the importance of content marketing.  Every marketer of this generation gets how critical it is to pander to their customer’s whims and not their own (product or service) vanities. They…
I Get It. Content Marketing Rules. Just Tell Me Where To Start
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
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Creating video content to market a brand or its products can be extremely effective – but what types of videos are best to do so? While the exact type of video you want to use…
4 Popular Types of Video Content Used for Marketing
This year is the best time for those who are doing wholesale to adopt new technology into their businesses and take advantage of many innovative marketing trends. Traditional ways of B2B are no longer fitting…
4 Popular Types of Video Content Used for Marketing
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  • Mike Maihttps://www.relevance.com/wp-content/uploads/2018/08/Mike-M-150x150.jpg
We live in an age of content overload. As wisely pointed out by Mark Schaefer with his use of the word ‘ content shock’ in his seminal post “Why content marketing is not a sustainable…
“Quality” Is A Moving Target In Content Marketing
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Those who are new to content marketing and are trying to build an audience and attract traffic are probably unaware of the most effective way of building their brand by making the best use of…
What Is Cornerstone Content and How to Get It Right
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  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/04/abe33d305f396e102862bbfd93983061.png
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