Content Marketing

There are dozens of marketing strategies you can use to build sales appeals for any given product, but if you’re looking for a consistent approach, safety sells. From cars to kids toys and everything in…
Safety Sells: How Businesses Market Health And Security
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  • 05/22
  • Larry Altonhttps://secure.gravatar.com/avatar/32b916320b9d4f47b7defe166d91c958?s=96&d=mm&r=g
Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads. As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019.…
Mobile Content Marketing Strategy For Startups
  • 156
  • 05/18
  • Joydeep Bhattacharyahttps://secure.gravatar.com/avatar/ff082a144ee8d9410c46d079208f9f4b?s=96&d=mm&r=g
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Cutting through all of the noise and competition can be a major struggle for new companies looking to establish themselves in the market. A key component of that struggle is the concept of brand identity.…
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  • 04/30
  • Joe https://secure.gravatar.com/avatar/175f8d59263cc91bf70429d0c2aaba73?s=96&d=mm&r=g
How to Leverage Content Marketing to Create a Brand Identity
Introduction In the age of modern technology, people are consuming content continuously, be it from their smartphones, their laptop or their television, etc. The volume of content they’re consuming has increased significantly, thus it is…
5 Reasons Your Business Needs Video Content Marketing
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  • 05/18
  • Martin Sumichrasthttps://secure.gravatar.com/avatar/b53b3c58e7d7f6744ba793ccc901addf?s=96&d=mm&r=g
‘Can machines think?’ The  question first asked by Alan Turing in 1950 is mainstream today.  Artificial Intelligence (AI) has come a long way since the middle of the 20th century, when it was conceived, and…
Understanding the New Age Mechanics Behind Content Marketing
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  • 05/17
  • Nancy Kapoorhttps://secure.gravatar.com/avatar/13b49f812af898454ad511444bd73cb7?s=96&d=mm&r=g
When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colours, and even the fonts you use all impact your content and effect…
The Psychology of Colours and Fonts in Content and Branding
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  • 05/10
  • Richard larsonhttps://secure.gravatar.com/avatar/cc1d3da14ce7d1775b8694ee23398e7b?s=96&d=mm&r=g
Frankly, after all is said and done, ANYTHING that entertains or informs, be it a stand up performance, a funny joke, a cool logo, Taylor Swift’s new video, or the manual to your new iPhone…
Isn’t All Marketing Communication Actually Content Marketing?
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  • 04/30
  • Neemahttps://secure.gravatar.com/avatar/37f17fab381ca6da06ff7ac602fcf9d1?s=96&d=mm&r=g
Writing and reading can turn into full-time jobs in the content marketing industry. Recent years have brought new job roles. Specialists become more and more essential in digital advertising, branding and inbound marketing departments. If…
The Best 7 Jobs for People Who Like to Read, Write and Share Content
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  • 04/23
  • Elizabeth Heronhttps://secure.gravatar.com/avatar/1a287e8dcccefac55d2cde46fb718f27?s=96&d=mm&r=g
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If you run your own business, then there are three things you focus on, drive more traffic, convince customers to buy, and make them come back. This all depends on your product and how you…
5 Reasons Your Business Needs Video Content Marketing
Here’s the scenario. You are a content marketer. You have a number of high profile clients that you manage digital properties for. Part of that includes blogging, social media and other tools to gain relevant…
5 Reasons Your Business Needs Video Content Marketing
  • 86
  • 04/19
  • Martin Sumichrasthttps://secure.gravatar.com/avatar/b53b3c58e7d7f6744ba793ccc901addf?s=96&d=mm&r=g
Content marketing is sometimes considered too complex and complicated. The truth is that it doesn’t have to be. Many of today’s marketers have a difficult time wrapping their minds around the concept of a more…
How to Take the Headache Out of Content Marketing
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  • 04/18
  • Team Relevancehttps://secure.gravatar.com/avatar/abe33d305f396e102862bbfd93983061?s=96&d=mm&r=g
A couple years ago, using SEO was enough to promote your content, but now marketers need more advanced methods to achieve their goals. Back then, everyone knew the drill: you put a bunch of keywords…
6 Tips to Get Your Readers Promote Your Content
  • 206
  • 04/17
  • Nancy Spektorhttps://secure.gravatar.com/avatar/ca7199f77f9fae63a4b78ebe5983dd23?s=96&d=mm&r=g
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