Content Marketing

You don’t have to spend long in the content marketing ecosphere before you come across an article saying “content marketing is dead!” As a content creator, this upsets me. It upsets me because, for one,…
“Stop Doing Content Marketing!” Who’s Saying It And Are They Right?
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  • 07/18
  • Charlie Hodsonhttps://www.relevance.com/wp-content/uploads/2018/07/Headshot-1-150x150.jpg
Amidst the vast array of webpages, online Shopify sites, Instagram profiles and pop ups, sits the humble landing page.  Used for executing a call to action upon readers and known for being very good at…
4 Key Elements of a Successful Landing Page for Health Consultants
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  • 07/18
  • Laura Peillhttps://www.relevance.com/wp-content/uploads/2018/07/Laura-headshot-BW-150x150.jpeg
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According to the latest estimates 205 billion emails are sent daily. Most of them are either business-related, some type of promotions or advertising. The number might seem surprising to some but if you think about,…
7 Obvious Things Marketers Forget About When Creating an Email Message
This chapter is so important that part of me wants to include a link to this as a footnote on every page. Remember when we talked about treating our faceless mass of customers like actual…
4 Popular Types of Video Content Used for Marketing
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  • 07/13
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
The way artificial intelligence (AI) has entered in our lives and changed our perception, tells a lot what the future is going to be. We have already witnessed certain cool applications of AI like voice-powered…
How Will Artificial Intelligence Revolutionize Content Marketing?
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  • 07/10
  • Smith Willashttps://www.relevance.com/wp-content/uploads/2018/07/photo-1-150x150.jpg
As a business, one thing that you absolutely need is a content marketing plan. For larger businesses, this is usually done by a team of marketers but if you run a smaller business, you may…
5 Common Barriers to Implementing a Content Marketing Plan
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  • 07/05
  • Annabelle Shorthttps://www.relevance.com/wp-content/uploads/2018/07/me-headshot-large1-150x150.jpg
In an increasingly buyer driven environment where prospects navigate  a large part of the sales funnel on their own, it is pretty obvious why using content engagement to ingratiate and promote one’s brand is no…
On the “Business” of Content Marketing
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  • 07/03
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
How many times during the course of your business day do you hear, “Content is king,” or something along those lines? In the age of the Internet, it certainly seems to be true, judging from…
How to Create Content Specific For Your Viewership
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  • 07/03
  • Jenn Livingstonhttps://www.relevance.com/wp-content/uploads/2018/07/Jenn-Profile.png
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Creating video content to market a brand or its products can be extremely effective – but what types of videos are best to do so? While the exact type of video you want to use…
4 Popular Types of Video Content Used for Marketing
So, you’ve created a new SaaS, or software as a service, platform and now you’re looking to promote it to business leaders and/or consumers. Breaking into any industry can be difficult, especially when no one…
4 Popular Types of Video Content Used for Marketing
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  • Steven Briggshttps://www.relevance.com/wp-content/uploads/2018/06/image1-5-150x150.jpg
Agile developed in response to a fast marketplace where customer requirements, and the marketplace itself, were changing so rapidly that it became important to work in “sprints” — as opposed to the “marathons” many are used…
What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing
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  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Content marketing started out as a way for companies to increase trust between themselves and their audience, improve their SEO and establish themselves as thought leaders in their industry. Now that the method has solidified…
How Six Companies Are Shifting Their Content Marketing Strategies To Reach More People
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  • Sarah Aboulhosnhttps://www.relevance.com/wp-content/uploads/2018/06/SarahAboulhosn-150x150.jpg
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