Email Marketing

Many of us relate to a commercial which might have aired years ago because it was a story that we felt we were a part of. It is a fact that when a person listens…
How to Use the Art of Storytelling In Email Marketing
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  • Pawan Kumarhttps://www.relevance.com/wp-content/uploads/2018/10/Pawan-150x150.jpg
Writing follow-up correspondence is a tricky thing to do on a daily basis. For one, you always have to know who you are talking to and what the topic of the conversation is. It can…
Common Email Mistakes That Are Ruining Your Follow-Up
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  • 08/27
  • Kristin Savagehttps://www.relevance.com/wp-content/uploads/2018/08/36542605_118009699109621_7047949764033249280_n-150x150.jpg
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According to the latest estimates 205 billion emails are sent daily. Most of them are either business-related, some type of promotions or advertising. The number might seem surprising to some but if you think about,…
7 Obvious Things Marketers Forget About When Creating an Email Message
Influencer marketing is very effective at providing you sales ROI, up to 11% higher than traditional marketing, says TapInfluence. It will most likely provide much higher ROI if it’s a small company. The above TapInfluence…
7 Obvious Things Marketers Forget About When Creating an Email Message
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  • 08/17
  • Ana Farrhttps://www.relevance.com/wp-content/uploads/2018/08/ana-farr-150x150.jpg
Using email to market a live event is a smart idea. According to studies, email marketing is still extremely effective, even when used to target Millennials. Are you promoting an event? If so, you should…
How to Take Advantage of Email for Occasion Marketing
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  • 07/02
  • Rae Steinbachhttps://www.relevance.com/wp-content/uploads/2018/06/Headshot_Rae_Steinbach-150x150.jpg
Email marketing comes with a world of potential. It’s inexpensive, easy to segment and instantly reaches hundreds, if not tens of thousands of individuals with just a few clicks. Store owners have been using email…
E-Commerce Email Marketing Design Tips To Increase Sales
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  • 06/29
  • Mike Giannulishttps://www.relevance.com/wp-content/uploads/2018/06/Giannulis-150x150.jpg
Successful B2C and B2B marketing hinges on effective communication. When it comes to B2B communication, email pitches are important means of reaching out to potential leads. But you need to be precise in how you…
Top 10 Email Pitch Mistakes Hated by Marketers Worldwide
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  • Catalinhttps://www.relevance.com/wp-content/uploads/2018/06/catalin-headshot.jpg
Email marketing that’s content-driven works better than emails that are sales-driven. This is something that content marketers understand. As much as 93% of marketers use email for content distribution and some 80% of content marketers…
4 Email Marketing Tips for Content Marketers
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  • 05/28
  • Jyoti Agrawalhttps://www.relevance.com/wp-content/uploads/2018/05/jyoti.jpeg
With the ever-increasing popularity of social media, it seems that a lot of marketers have assumed that email marketing is a thing of the past and have shifted their focus on social media marketing. While…
5 Email Marketing Mistakes that are Holding You Back
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  • 04/17
  • Alisa Bagriihttps://www.relevance.com/wp-content/uploads/2018/05/alisa.jpeg
The continuous evolution of the internet and how people use it, have anointed content as king. If you publish relevant and / or timely content, you can rest assured that people will flock to your…
5 Examples of Interactive Content for a Powerful Email Marketing Campaign
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  • Nirit Braunhttps://www.relevance.com/wp-content/uploads/2018/03/niritb-150x150.jpg
  When was the last time you booked a hotel room, or a restaurant without reading a review and checking out the candid photos from other guests? Do you look at a product’s star rating…
Raise Revenues with Ratings and Reviews in Your Email Marketing
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  • Mike Austinhttps://www.relevance.com/wp-content/uploads/2018/06/Mikea.jpeg
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