The best SEO professionals in the world have stopped using the trial and error method for generating traffic to the sites of their clients. They already know the SEO tricks that work and what doesn’t work through deep research, which is why hiring a seo agency can be helpful.
But we can all learn from their smart strategies and gain a reasonably good understanding of SEO before we go on to the hiring stage. The SEO tricks are nothing more than a logical series of methods that sync together to drive more traffic to your website. Today, SEO is more about creating a brand presence, awareness, and brand voice online. You can start with a brilliant logo, complete with branded content on a responsive website design, and optimize it for search engines. However, it can’t go further than that if you are looking for results with more leads, more customers, and more opportunities to upsell other services and products.
That’s why we are here to help. Let’s take a look at these marketing hacks professionals use to increase the sustainability of their brands online.
Change the Way You Write Blogs
Up until a few years ago, the correct way for a company to do blogging was simple. All you had to do was a blog on a regular, consistent basis and add a few key phrases. But this oversimplified method of blogging soon resulted in a plethora of unread content being distributed all over the web, and most of this content wasn’t particularly useful to anyone.
Today, blogging algorithms look for more than keywords. Experts recognize that blogging has to be meaningful if search engines are going to pay attention. If a blog isn’t entertaining, helpful, or interesting, it will almost certainly fall by the wayside—and drag your website ranking down with it. Here’s what professional marketers are doing today.
Blogs must be helpful, and what better way to help your audience than by answering questions? FAQ blogs can be long-form articles that contain interesting content but are mostly made up of questions & answers.
A 2021 Study showed that 8% of Google queries are questions! Chances are, if someone is asking about anything related to your industry, they’ll land up on your site if you’re the one answering their questions.
Blog Pillar Posts
The blog pillar post concept has been a severely neglected method of blogging, but it’s super effective if done correctly.
The premise is that you write one primary blog for your website and continue to update it on a monthly basis. Adding to and tweaking the same blog month after month is something Google relishes, and this will set your website up as an authority on the topic you’ve written about.
Video & Image Content
If your blogs are void of images and videos, you’re probably not going to be too popular with search engines. Images allow you to link your content in a meaningful way to social media platforms, while videos help you to connect with the ever-large YouTube audience. These connections are essential in broadening your outreach over the web.
Learn Call-To-Action Psychology
Marketing professionals are trained to understand the psychology behind marketing. Although this can take years to learn, you can also implement some basic psychological positives into your call to action processes:
- Positioning your CTA on the top right of a page will often make it immediately visible, as this is where most people look first.
- Using certain words and colors for your CTAs can invoke different emotional responses in your audience.
- Implementing a sense of urgency (countdowns, expiration offers, etc.) has shown to invoke that urgency in people who want your product or service.
CTA Psychology is a fascinating subject, and you’ll do your SEO a massive favor if you learn it.
The Importance of Research: Measure Twice, Cut Once
The best SEO experts never presume anything. They test, research, and investigate as much as possible before delving into a digital marketing campaign. They strive to learn the buying habits of their target audience and spend a lot of time planning their marketing strategy before executing it.
Taking the time to perform this SEO trick will effectually improve the results of your SEO efforts because it’s always wisest to measure twice and cut once!
Teach Your Audience
Developing free training courses and online tutorials have become a wildly popular lead magnet for those who want to set themselves up as experts in any given industry. As an expert, you will garner the trust of your target audience and consistently direct them to your site, your services, and your offers.
Create Combination Campaigns
Covering all your bases is a good SEO trick to ensure success. If you’re only focusing on one aspect of SEO, you’re missing out on a myriad of others.
It’s also crucial that these aspects be connected to one another. Here’s a checklist you can use to ensure you always combine your marketing efforts:
- Onsite content (primary place to start)
- External content (showcasing your knowledge on other affiliate sites and connecting them to yours)
- Social media (for sharing)
- Emails (for consistent communication, upselling, and reminders)
Putting all of these together is the best way to ensure the best possible outcome for your SEO.
SEO has become the cornerstone of online content. If you want to get the most out of your SEO then follow the tips we’ve provided in today’s article.