Today, millennials are growing into more prominent roles in companies across the globe, and with them, they’re bringing media consumption habits that are transforming the way we communicate and do business. To put it simply - it’s all on the phone. Millennials came of age with a smart phone in their pocket. They carry their TV,…

The relationship between Bitcoin and blockchain technology is obvious for anyone who has already read up on either subject or even owns Bitcoin. This most renowned cryptocurrency is stored in wallets such as the Luno Bitcoin Wallet and when a payment is made, the transaction from the wallet to an exchange or another person is…

What does it take to transcend from being a good project manager to a great and outstanding one? The answer isn’t simple. Today’s professional world requires project managers to wear many hats, shifting between the everyday functions of managing a team to planning and defining the scope of every project. Because of this, the project management…

Since the fields of content marketing, digital marketing, social media campaigning, and advertisements appeared at the advent of mass online media, the evolution of these marketing mechanisms has been non-stop. As such, it can be difficult for a person entering this sphere for the first time to catch up on that history – the mistakes made…

A perfectly designed piece of written content must be accompanied by perfectly selected images. But if you have no experience sourcing images, I know exactly what you are feeling in terms of the hesitancy and worry about whether your actions violate copyright restrictions or not. From this article you can expect… To go over some startling statistics…

Five years ago, nobody would’ve guessed a non-psychoactive supplement would win the cannabis market. Through 2025, the cannabidiol market is expected to grow by nearly 40% per year - 5 percentage points faster than the wider cannabis market over the same span. By breaking through as the first federally legal cannabis product, however, CBD is doing…

The words Digital Transformation, Digital Strategy and Digital Marketing are often used interchangeably and even confused with one another given that they all seek to leverage the advancements in digital technology. And while there are clear differences and similarities between each, the lines are often blurred, complicated by interpretations. Let’s examine these further. WHAT WE ALL AGREE ON All…

There’s no denying the fact that Interactive websites with dynamic content take a lot of time to build, but that — when properly created — such websites can hook a potential customer way before they've even seen your product pitch. Unfortunately, that same website may be making some of your customers violently ill. I have come…

Recently one of my posts on the difference between translation and localization received a comment, which gave me the idea about writing this dedicated post. One of my readers had some doubts about whether he should invest in translating his blog posts in other languages? He writes - “That was a great post and I am…

PPC and content marketing are two very effective and very different ways to reach customers online. However, they could be much more compatible than you think. Marketers that treat them as two entirely different strategies could be limiting the long-term success of their campaigns. Neil Patel is one of the few experts that has broken ranks…

There are groups of marketers who sincerely believe that link-building is dead. What they haven’t realized is that link-building is very much alive, but it has changed. While marketers consistently work on on-page SEO, links have become massively important in improving one’s Google rankings. By placing relevant links on quality websites, you tell Google that your website…

You have read, heard, and witnessed plenty of businesses taking advantage of blogging for their businesses. You know it’s something beneficial to your small business, but you are wondering where to start. If this is you, don’t worry; we will share a step-by-step guide to help you create a blog for your small business. Just keep reading. According…