If you think that Twitter is just for retweets, replies, and followers then walk ahead of it. When marketers say the power of Social Media, one of the platforms they are targeting towards is Twitter. Twitter has the capability to become a great tool for marketers, especially in lead generation.
Since a decade Twitter is proving…
The use of content marketing has gradually been increasing — 87 percent of B2B companies are expected to use content marketing this year alone. The growing interest of this effective marketing tool comes as no surprise, considering content marketing’s ability to lift brand affinity, brand association and purchase consideration.
Yet in a digital environment where consumers…
In 2017, a proposal to remove CEO of Facebook, Mark Zuckerberg as the chairman was defeated but this Wednesday, a similar proposal found support among leading Facebook shareholders. Four major U.S. public funds that hold shares in Facebook Inc. supported the move to remove Zuckerberg as chairman. They said that many larger asset managers are…
Business to business PR continues to evolve. Today, in B2B public relations and social media, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility and their clients’ expert positioning.
It’s true, social media’s most obvious application is in the consumer products…
LinkedIn, the globally-acclaimed platform for the working class and professionals, is all set to acquire Glint, a reputed employee engagement platform. The social network which has over 600 million users, and is now under the Microsoft wing, has signed an agreement for the acquisition as a part of their expansion program. Glint, a Redwood City,…
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised, because studies show that for every one dollar invested, influencer marketing delivers six dollars of return.
And for many marketers who…
Writing follow-up correspondence is a tricky thing to do on a daily basis. For one, you always have to know who you are talking to and what the topic of the conversation is. It can be very easy to mix things up and make a common email mistake that doesn’t belong to that particular email.
According…
Here is your mantra forever: every piece of content you write and publish is a part of your marketing. This goes for your blog, your social media posts, and, yes, your product descriptions.
Think about your blog posts and your website content for a minute. You use language that appeals to your target demographic; you focus…
Running a business requires attracting new customers, as well as focusing on retaining your existing customers by satisfying their needs. In fact, the latter plays a crucial role in growing revenue, for retaining your existing customers will pay off more on the long-term than simply interesting customers in a one-time buy. In order to keep…
No one will argue with the fact that Instagram is a social network for visuals but many successful bloggers have become famous for writing brilliant text descriptions. Some rely on useful content, some on humor, however there is one secret that unites them. All these bloggers have a common language with their audience.
They serve as…
Are you influenced by social media posts? Is it likely that you have changed your mind over something you deeply believed in because some SM feeds suggested otherwise?
New social media survey data seems to suggest that we are being subtly or subconsciously influenced to change out set views on specific subjects by social media content.
A…
Content Marketing World, the world's largest and most recognizable content marketing conference, is just around the corner and to say that there's a lot to be excited about would be an understatement.
Comedy legend Tina Fey will grace the stage with what should be an irresistibly charming and inspiring keynote, content marketing professionals from across the…