With over 200 million users and an astounding 100 billion pins, Pinterest has become an information discovery phenom in its own right. [bctt tweet="#Pinterest is launching new max width video ads to marketers worldwide today. Here's what you need to know. #marketing" username="relevance"] Brands have been attracted to the site for years for its wide audience…

Dr. Oz feels luxurious on a Turkish Airlines flight. Professional mountain bike athlete Kyle Strait partnering with Red Bull. Any online flash sale. These are all examples of marketing campaigns that not only delighted consumers, but grabbed their attention, and got them to engage with brands and make purchases on a highly effective level. Why did these…

Successful B2C and B2B marketing hinges on effective communication. When it comes to B2B communication, email pitches are important means of reaching out to potential leads, but you need to avoid these mistakes at all costs. This Is How You Don’t Make Email Pitches Let’s check out some examples of mistakes that will ruin your email…

inPowered's New Pricing Model Narrows in on True Engagement inPowered, a programmatic content amplification company, has announced and made available its new AI driven cost per engagement model pricing model. This solution is unique in that it uses machine learning to optimize for time on site, rather than clicks. AI has propelled content marketing…

Accenture Expands In-House Offerings with Brand Marketers in Mind In a press release, global professional services company Accenture, announced that it would be launching a new company arm called “Accenture Interactive Programmatic Services.”  This new division will give brand marketers three new core services: programmatic consulting and in-housing, media strategy, planning, and activation, and…

There are dozens of marketing strategies you can use to build sales appeals for any given product, but if you’re looking for a consistent approach, safety sells. From cars to kids toys and everything in between, assuring customers that a product is safe helps brand both that item and your company as trustworthy and desirable.…

The majority of Relevance readers live and work in the US. However, the EU’s General Data Protection Regulation (GDPR) has the potential to impact any business with a website no matter its geography. There’s potential to be fined even if you don’t have customers in the EU. Businesses around the world are working on or…

Dove Enters the VR Space Dove is formally unveiling its Real Beauty Productions anti-bullying film “An Hour With Her” in the form of a scannable, peelable VR magazine cover. The film, directed by Debbie Allen features two women who talk about self esteem after facing bullies. One of the women, an actress named Chelsea who…

Lithium, the social media community software that purchased Klout in 2014, announced that it will shut down the site on May 25, 2018, a date which coincides with the launch of the EU’s General Data Protection Regulation (GDPR). Reputation is everything Klout, a social media reputation platform, is a red flag under the GDPR, as the…

Using new entrepreneur marketing strategies to reach customers and build a brand is something that every company can benefit from. While some of the more effective marketing strategies can be particularly costly, businesses that are serious about increasing their brand's visibility can do so without significantly increasing their marketing budget. Boosting Your Marketing Businesses can boost…