With such a large user base, Pinterest is ripe for content distribution. If you aren’t already, it might be time to start using Pinterest to grow your audience.

Before you get to the publishing, before you get to the sharing, and way before you get to the marketing – the first step in content is writing.

Valuable and well-crafted landing page content can be used to collect leads, promote brand awareness and generate sales. Here are six tips to get you there.

How do you know your content is answering the pertinent questions your audience is asking? Do you know who the influential people and media outlets are in your space? Are you paying attention to product or service trends in your industry? How does your content marketing game stack up against that of your competitors? All these…

Total time reading offers a glimpse into the future of content marketing where we care about leads that both download and extensively read our content.

Evergreen content requires more than just a good core topic. It needs to attract both humans and search engines, and be built with longevity in mind.

Now more than ever, brands have the opportunity to connect with their audiences through unique content that provides entertainment value while simultaneously promoting its core values and products. They’ve become visual storytellers, throwing out 30-second TV spots and print ads in exchange for more compelling content. And the new key to success? Sharability – which…

Just because the Snapchat analytics needed to prove its value aren’t blatantly available doesn’t mean that you should cast off the platform altogether.

Finding a balance between the opposing factors of quality & efficiency is no easy task, but these content marketing tools can help you achieve equilibrium.

Content promotion is all about getting your work in front of new audiences. These nine channels present ripe opportunities to connect with new communities.

By combining traditional keyword research with five minutes of legwork, discover what your audience is searching for and how to grab their attention.

There’s no perfect science to content marketing, so content strategy mistakes are bound to happen. But failure is the mother of success, right?