Think for a moment about some of the blogs you visit most often. How many of those do you visit primarily because you enjoy the writer’s style and way with words? How many of them do you frequent because they have good, easy-to-digest information?
Ever wonder why people bother arguing on forums, blogs or social media? If you’ve witnessed one of these heated debates, you probably found that, in the end, no one ever changes their mind. The only change that occurs is when the users who stand quietly by decide to block their controversial friends from their feed.
When Internet memes “go viral,” it usually means (and ought to) that they become über-popular naturally. For example, Lil Bub owner Mike Bridavsky randomly posted a silly photo of Bub “enjoying” an ice cream cone and people went nuts! He didn’t try to force it to go viral; it just did. He was, in short,…
According to Forrester Research, more than 85 percent of businesses publish content, but only 35 percent feel they’re doing it effectively. Part of the problem is that most businesses aren’t utilizing a content distribution and promotion strategy. Without effective distribution, all that helpful and entertaining content can become a waste of time and money. Unless…
You’ve heard time and time again that you need to create compelling, storytelling content. But how do you handle pitching dry content, such as highly technical or scientific studies? How do you share the same content with different communities?
Enter the art of crafting the pitch angle. Adding these ideas and best practices to…
Earlier this year, Snapchat started making waves in the social media pool. Rather than cross-pollinating platforms and connecting the app to Twitter and Facebook, though, users were making it popular by good old fashioned word-of-mouth. That’s because there’s actually nothing tangible to share in Snapchat. It’s a glorified direct messaging application- much like sending a…
Purina’s latest social media campaign reached one of our team members with a bit of inspired personalized marketing. What’s the future of these campaigns?
In September of this year, Italian pasta maker Barilla found itself in hot water when its president, after being asked if a same sex couple would be featured in one of its commercials, said that “gays could eat someone else’s pasta.” Since then, a worldwide boycott has forced the 130-year-old company to rethink its advertising…
Content is published every day, but even the best content needs an effective distribution strategy. The key to a great distribution strategy is the right distribution medium. The legendary philosopher and professor Marshall McLuhan said it best with his famous adage, “the medium is the message.”
Years ago in the way-back-when, sales teams crafted brand messages that could ensnare the mind and tantalize the senses. People trusted the ads because they believed that the messengers knew more about the products and services they sold. An example of historic advertising duplicity is the sugar industry and its insistence that sugar had “healthy…
Your YouTube marketing videos just got better soundtracks. YouTube has launched a new Audio Library that allows users access to royalty-free music tracks for background music in their videos — or even for other creations outside YouTube.
HubSpot helps marketing companies perform more effectively in the inbound space. It seeks to accomplish this goal by educating businesses and marketers on how to nurture leads, achieve higher conversion rates, and other critical inbound marketing metrics. One of the resources on the company’s website is the Inbound Marketing Certification Test. This is an essential…