As a business, you need to be present where your customers are. If not, you will lose a lot of customers to your competitors resulting in higher churn rates. According to Statista, more than 3.6 billion people are using social media, and 3.5 billion people own smartphones in 2020. With such huge numbers, businesses cannot ignore…

Creating a perfect cold email template to capture the attention of your prospect is quite similar to a first date. You want to make sure you look perfect, smoothly grab the attention of your date, and engage in a manner that you have many more dates in the future :D Though personalization is the key to…

Running a small business is never a walk in the park. You have limited resources and time. As a result, it gets challenging to make the most of your content marketing efforts. 45% of businesses struggle with developing content that resonates with their target audience. Hence, you need to implement content marketing strategies to generate a…

The core of any business whether big or small are its clients or the customers and customer are considered king in marketing because without them your business will neither operate nor you will be able to pay salaries and bonuses to your employees. A business can be successful if customer relationship management is implemented. Customer’s demographics,…

As more and more websites use cookies to remember important pieces of information about visitors who have been to their site, utilizing a computer user’s information to target them for ads in the future has pretty much become the norm. However, not all consumers want to have their data mined to be targeted for ads…

Everyone has a personal brand. Preserving that reputation is vital for individuals and can often help people to advance in their field. The importance of personal branding isn’t reserved specifically for the businessmen and businesswomen of the world. Strategic branding can be a useful tool in any industry or trade. Remember, personal branding isn’t an overnight achievement…

If your SaaS marketing efforts are failing, it is time to outsource. However, some professionals refuse to believe their marketing avenues are not working and continually put it down to a slow month. But if your SaaS marketing is proving not to work, you need to take the bull by the horns and do something…

For most marketers around the world, Gmail is the communication hub for their business. Gmail tips can help them out. From email marketing, reaching out to editors, connecting with customers to communicating with vendors - it can all be done from your all-powerful Gmail account. Google and a lot of third-party developers have been stacking Gmail with…

There are many ways to market your business. One of the strategies that many business owners find effective is exterior and interior signage. Effective signage is important because it allows you to draw attention to your company and further develop your brand. In comparison to other forms of marketing, signage is cost-efficient because it can give…

Twitter is one of the most powerful marketing tools on the Internet. Unlike many other social media sites, it is an open forum where almost all users have opted to keep their profiles from being private. It has a live update feed and search algorithm that makes it easy to keep up with the trends…

An application created by the Miami Ad School, Hamburg has won the Vega Digital Awards 2020 in the Social Campaign & Series category. The application called Mayor was created for its client Niantic. The app is designed to cater to tourists and locals. Creative technologists Sukratti Jain and Paras Juneja worked with their mentors Marc Vosshall…