One of the most frequent questions inexperienced business owners ask me is “Which is better for my online visibility- SEO or PPC?” Answering this question isn’t that simple, as your investment depends on your current online reputation, finances, target audience, long-term and short-term goals, and marketplace. While SEO boosts an online presence in the long-run, PPC…

You know how many websites are on the Internet? NetCraft reported that there are 1 Billion websites on the Internet! With increasing competition each day, it is hard to get your website on top in search results due to immense competition. Don’t you worry! After a lot of efforts, we have found the top 7…

Search engine optimization involves a lot of activities. While a lot of SEO initiatives are local to the site itself, there are also numerous efforts that should be taken off-page. These essential off-page SEO techniques should not be taken lightly as they have a significant impact on your rankings. This guide will help you understand off-page…

Search engine optimization (SEO) is a combination of techniques and ideas aiming to improve the visibility of a website to search engines. The way the concept works is by improving both the technical design of a page and tie concepts that Google or other companies use that determine relevance to improve the organic…

If you are a big fan of Hollywood movies, you may find it discomforting to see how Artificial Intelligence (AI) is changing digital marketing practices. In reality, however, the advancement in AI technology is seen as the next step towards a whole new world of possibilities. As a marketer, you may need to keep a…

Most won’t get it but some would agree. Using same keyword as an anchor text is not only stupid because every time you do it, you bring your website closer to getting penalizes by big G, but it is also in bad taste. I mean, why would someone waste all the important anchor text on same keyword,…

Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm of their hands. Does your marketing strategy take this consideration into account? While digital strategists aim to make campaigns as customer-focused and tech-savvy as possible,…

As a small business owner, your website’s search ranking on Google is vital for your business. If your business receives any penalties from Google, it can result in a drop in ranking with the search engine. This ultimately impacts your website's traffic and your business' bottom line. To understand the effects of Google Penalties, first, you…

Getting your website to rank highly inside Google search results seems like rocket science, because there are so many different signals which Google keeps an eye on. To be specific, there are over 200 major and over 10,000 minor ranking factors. To make matters even more confusing, Google has rolled out RankBrain a few years…

Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether the performance of your website is meeting the benchmark standards or needs some tweaking so that it does not end up merely taking up digital…

We have heard about the death of SEO, and we have seen several experts mourn the death too. In reality, search engine optimization is far from dead. It is absent in its older form. Right now, it is more efficient and more important than ever. Businesses with online faces have been realizing this more in…