As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a 360 degree view of the marketing ecosystem. We were…

Have you not come across people advising you to use the right keywords to get better results? It is certain you have because it is widely believed that search engine traffic can be significantly escalated with the use of proper keywords. You may have also seen that a huge chunk of the traffic you get…

Did you know that emojis are used in SEO campaigns by many companies in the world? It may surprise you, but these cute little characters are more powerful and versatile than you think when it comes to helping you rank better in search engines. In this post, I will show you what makes them popular among…

I got into SEO and website development by circumstance and my fastidious character. I was starting a new company to which I figured it wouldn’t be a bad idea to look into search engine optimization. This was about two years ago and prior I had made a bunch of websites for my other B2B ventures…

In Search Engine Optimization, links that either send visitors to your site, or links that you send visitors to, are referred to as backlinks. In the early days of the internet, backlinks formed the backbone of rankings on search engines. The internet has matured quite a bit since then, but backlinks still remain a fundamental part…

The internet is an emotional world. Wonder why? Look at top trending stories. Facebook newsfeed. Twitter timeline. Instagram pictures. The whole internet is a treasure trove someone’s emotion. Take any page and you will see how diverse it is in the form of emotions. [bctt tweet="Joy. Sadness. Support. Hatred. Approval. Disappointment. You can find all hues of…

Search engine optimization is one of the quintessential ways you can rank high for organic search traffic (mostly from Google), but in terms of the bigger marketing picture - SEO itself is a means to an end. Knowing how to get traffic to your website is the main goal here, it’s the foundation. Because, you’re not…

A website that is not ranking in search engines like Google is just like a motorcycle that refuses to start. It doesn’t matter how good your content or website design is, if your website is not ranking well in Google, you’re not going to get any results. There could be a lot of reasons for a website…

A little healthy competition never hurt anyone, right? Perhaps it is time to take the competition to the next level and use it in your advantage. One of the simplest ways of crushing your competitors is to analyze Google,  what they are doing, and do it even better. Sounds simple, right? After all how hard could…

I’ve always loved teaching. There’s something exciting about sharing ideas with others. To see someone else’s lightbulb moment is such a feeling of accomplishment for both me and the other person. Although I love teaching, it’s not my official title. But as a professional SEO, some days it feels like I’m playing the role of an educator…

While Google’s improving its image recognition algorithm, words are still the primary tools of finding anything on the web. That’s why keyword research is one of the major tasks for any marketer and blogger. Tons of articles on this topic will give you various ideas on how to perform this activity to rank high on Google.…

You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to develop an effective linking strategy. The discrepancy in value between high-quality and low-quality backlinks can be hard to perceive…