A little healthy competition never hurt anyone, right? Perhaps it is time to take the competition to the next level and use it in your advantage. One of the simplest ways of crushing your competitors is to analyze Google,  what they are doing, and do it even better. Sounds simple, right? After all how hard could…

I’ve always loved teaching. There’s something exciting about sharing ideas with others. To see someone else’s lightbulb moment is such a feeling of accomplishment for both me and the other person. Although I love teaching, it’s not my official title. But as a professional SEO, some days it feels like I’m playing the role of an educator…

While Google’s improving its image recognition algorithm, words are still the primary tools of finding anything on the web. That’s why keyword research is one of the major tasks for any marketer and blogger. Tons of articles on this topic will give you various ideas on how to perform this activity to rank high on Google.…

You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to develop an effective linking strategy. The discrepancy in value between high-quality and low-quality backlinks can be hard to perceive…

White-hat SEO means Google-approved optimized strategies that focus on organic traffic as opposed to black-hat SEO that focuses on search engines. If your website is optimized for relevancy and organic ranking, it’s considered to be focused on white-hat SEO practices. If you intend to make a long-term investment on your website, then you should employ white…

One of the most frequent questions inexperienced business owners ask me is “Which is better for my online visibility- SEO or PPC?” Answering this question isn’t that simple, as your investment depends on your current online reputation, finances, target audience, long-term and short-term goals, and marketplace. While SEO boosts an online presence in the long-run, PPC…

You know how many websites are on the Internet? NetCraft reported that there are 1 Billion websites on the Internet! With increasing competition each day, it is hard to get your website on top in search results due to immense competition. Don’t you worry! After a lot of efforts, we have found the top 7…

Search engine optimization involves a lot of activities. While a lot of SEO initiatives are local to the site itself, there are also numerous efforts that should be taken off-page. These essential off-page SEO techniques should not be taken lightly as they have a significant impact on your rankings. This guide will help you understand off-page…

Search engine optimization (SEO) is a combination of techniques and ideas aiming to improve the visibility of a website to search engines. The way the concept works is by improving both the technical design of a page and tie concepts that Google or other companies use that determine relevance to improve the organic…

If you are a big fan of Hollywood movies, you may find it discomforting to see how Artificial Intelligence (AI) is changing digital marketing practices. In reality, however, the advancement in AI technology is seen as the next step towards a whole new world of possibilities. As a marketer, you may need to keep a…