White-hat SEO means Google-approved optimized strategies that focus on organic traffic as opposed to black-hat SEO that focuses on search engines. If your website is optimized for relevancy and organic ranking, it’s considered to be focused on white-hat SEO practices.
If you intend to make a long-term investment on your website, then you should employ white hat SEO techniques. Some of these techniques that are considered white hat include keyword analysis, high-quality content, On-page SEO, link building, and excellent user readability for your site among other strategies. We will look into three trending White Hat SEO Techniques That Will Double Your Traffic.
But before we do so, let’s see why white hat techniques are so important when it comes to optimizing your content.
The world of SEO is complex, and most people understand the basics. However, even the slightest knowledge makes such a big difference in optimization and ranking. Failure to engage white hat practices on your site could get you banned by Google and other search engines like Yahoo and Bing.
Search engines are the primary method of navigation for web users. Similarly, Google is the number one search engine visited by billions of people daily. Therefore, as the most powerful search engine, it offers great potential for your site to be discovered.
However, if your website is banned for not engaging White Hat SEO practices, it could mean a devastating drop in website traffic and consequently demolition of your business efforts. Consider the consequences that you could experience if Google ever banned your site never to be re-listed again!
But why risk? Here are some White hats Google approved techniques that your website must implement to create an ethical, sustainable and successful website.
Most people struggle with keywords since they target those that are too competitive. Therefore, find long tail keywords that you’d rank for with Google suggest and jolt them down. These long tail keywords are not as competitive, and a majority of people are searching for them.
Another way of finding keywords is by checking what your competitors are targeting on their websites and those that they rank for. On the other hand, online communities are an excellent way of checking which words and phrases that people are using over and over again especially when asking questions.
They say "content is king." No matter which year it is, high-quality content is the main mantra if you want to rank high. Besides, fresh, authoritative and resourceful content is not just a White hat SEO technique, it will help you increase organic content.
Similarly, ensure you publish long, in-depth content. If your content is too short and not well structured, Google could rank down your site in no time.
People on the internet use their mobile devices to search the web. Consequently, you’ll need to optimize your content to be consistent across desktop and mobile devices to improve ranking and as an ethical practice recommended by Google.
If you haven’t optimized your site with these three White hat SEO techniques, now is the time. Also, you can find high-quality white hat solutions from Loganix to help you rank high in search engines without attracting penalties.