Technology

How to Choose a Domain for Your Website

Before you can build out a website and start growing it, you’ll need to choose a domain name for your website. This domain will come to identify your website, and play a role in all your future marketing and advertising strategies, so choosing a “good”…

How to Balance SEO and UX on Your Website

Ever since search engines rose to prominence in the marketing world, the battle between SEO and website user experience (UX) has been raging, each championing their own priorities for web design. For website owners, taking into account the guidelines for…

Is Martech Secretly Killing Your Marketing?

Looking at Martech guru Scott Brinker’s Marketing Technology Landscape Supergraphic below, you’ll quickly realize that marketers in 2019 have never before been wooed and courted with such an exhaustive suite of marketing solutions and technologies… 7040…

How to Optimize Live Chat for Conversions

Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert more visitors into customers. Recent studies have shown that web…