Technology

It’s 2018, and Google is making a change that adds yet another important factor in the ever-changing web of their search engine algorithm. Google has begun rolling out its mobile-first index, which ranks and creates…

137
05/17
Sophia

Creating Content for Mobile Presentation

137
05/17
Sophia

FACEBOOK, NEWS, TECHNOLOGY

Facebook Plans to Develop Its Own Cryptocurrency

Facebook Gets Serious about Crypto Facebook is planning on leveraging blockchain technology to create its own cryptocurrency, a virtual coin that will enable its over 2 billion users to make electronic payments. It was announced…

43
05/14
Genevieve Dietz

Facebook Plans to Develop Its Own Cryptocurrency

43
05/14
Genevieve Dietz

SPONSORED

3 Primary Legal Considerations for Companies that Handle Asbestos in 2018

Business leaders whose companies regularly handle asbestos need to stay current when it comes legal considerations to guarantee safety for employees and anyone else who may come into contact with this material. Because of the…

1.5K
03/18
Hailey Balzam

3 Primary Legal Considerations for Companies that Handle Asbestos in 2018

170
03/18
Nina Ritz

VIDEO, TECHNOLOGY, MOBILE

Video Marketing Innovations That Will Skyrocket Your Brand

It might not surprise you to hear that video ads are a lot more effective for marketing than any other, written content. It makes sense. Humans are visual beings and videos are a lot easier…

170
05/14
Nina Ritz

Twitter Experiments With Breaking News Modules at the Top of User Feeds

170
05/14
Nina Ritz

CONTENT MARKETING / PROMOTION, NEWS, TECHNOLOGY

Registration for East Coast MarTech is Now Open

This Fall, MarTech Arrives in Boston MarTech, a senior-level geared forum for understanding marketing technologies and how those technologies can be best applied to organizational marketing strategy and operations, is returning to the east coast…

52
05/11
Genevieve Dietz

Registration for East Coast MarTech is Now Open

52
05/11
Genevieve Dietz

CONTENT MARKETING, MICRO-CONTENT, LONG FORM CONTENT, TECHNOLOGY

The Psychology of Colours and Fonts in Content and Branding

When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colours, and even the fonts you use all impact your content and effect…

350
05/10
Richard larson

The Psychology of Colours and Fonts in Content and Branding

350
05/10
Richard larson

ARTIFICIAL INTELLIGENCE, NEWS, TECHNOLOGY

Google I/O Changes the Game: A Breakdown for Content Marketers

Adwords Updates and Google Assistant Innovations The highly anticipated Google I/O developer conference kicked into high gear yesterday with exciting new machine learning, Smart Home, and self driving car updates and revelations. While the bulk…

82
05/09
Genevieve Dietz

Google I/O Changes the Game: A Breakdown for Content Marketers

82
05/09
Genevieve Dietz

TECHNOLOGY

Augmented Reality: What Marketers Need to Know

Augmented reality is the tech world’s buzzword that is close to becoming part of our daily lives. Different from virtual reality, which takes you from sitting on your sofa to another virtual world, augmented reality…

165
05/08
Maria S

Augmented Reality: What Marketers Need to Know

165
05/08
Maria S

SPONSORED

Twitter Experiments With Breaking News Modules at the Top of User Feeds

Twitter Brings News to the Forefront In recent years, Twitter has quickly become a full fledged conversation hub and one of the internet’s top sources for real time news updates. As a way to capitalize…

1.1K
03/16
Genevieve Dietz

145
03/16
Helen Cartwright

DIGITAL MARKETING, TECHNOLOGY

Future Marketing: The Ultimate Collaboration of Digital Marketing with AI

Digital Marketing meets AI Artificial intelligence (AI) is the future of marketing. It is a globally disruptive technology already in use today. You will benefit from knowing the fundamental technologies affecting digital marketing today. This…

145
05/07
Helen Cartwright

145
05/07
Helen Cartwright

NEWS, TECHNOLOGY

Goldman Sachs to Open First Bitcoin Trading Operation on Wall Street

Goldman Embraces Bitcoin Bitcoin, the infamous decentralized cryptocurrency that you probably pretend to know more about than you actually do, is getting another dose of validity. Since bitcoin started disrupting the financial sphere, major banks…

247
05/03
Genevieve Dietz

Goldman Sachs to Open First Bitcoin Trading Operation on Wall Street

247
05/03
Genevieve Dietz

SOCIAL MEDIA, FACEBOOK, SOCIAL PROMOTION, NEWS, CONTENT STRATEGY, TECHNOLOGY

Branded AR, New Privacy Controls, an Analytics App, and More: Marketing Highlights from Facebook’s F8 Conference

Facebook Keeps Building Amidst Security Concerns Day one of Facebook’s Annual F8 Developer Conference wrapped yesterday and there’s a lot to unpack. From an unexpected new dating feature to the new portable Oculus GO VR…

146
05/02
Genevieve Dietz

Branded AR, New Privacy Controls, an Analytics App, and More: Marketing Highlights from Facebook’s F8 Conference

146
05/02
Genevieve Dietz

SEO, TECHNOLOGY

GAIQ Certification 2017 Updated Study Guide

The Google Analytics Individual Qualification exam (GAIQ) administered by Google is a good way to differentiate your understanding of analytics in the workplace as well as ensure that you have grasped all underlying concepts. Additionally…

10.9K
10/24
Neema

GAIQ Certification 2017 Updated Study Guide

10.9K
10/24
Neema

SHARED MEDIA, TECHNOLOGY, MOBILE

Can Snapchat Work for B2B?

If there really is opportunity for B2B companies to build relationships on Snapchat, it’s going to be from a combination of three distinct factors.

3.4K
07/09
Danielle Look

3.4K
07/09
Danielle Look

OTHER NETWORKS, SHARED MEDIA, TECHNOLOGY

Dear Google Plus: You Don’t Understand Me

Google's recent announcement to focus on Streams, Photos and Hangouts has some wondering if the move will ultimately usher in the death of Google Plus.

2.2K
03/03
Jason Falls

Dear Google Plus: You Don’t Understand Me

2.2K
03/03
Jason Falls

CONTENT DISTRIBUTION, NATIVE ADVERTISING, SOCIAL PROMOTION, PAID MEDIA, EXECUTIVE'S CORNER, TECHNOLOGY

Programmatic Content Distribution: An Unfulfilled Promise?

Despite projected increases in 2015 content budgets, programmatic content distribution remains one of the more persistent problems facing content marketers.

2.2K
01/05
Michael Krebs

Programmatic Content Distribution: An Unfulfilled Promise?

2.2K
01/05
Michael Krebs

TECHNOLOGY, MOBILE

8 Crucial Elements to Creating and Marketing Successful Apps

Did you know that over six million apps are available for download in the leading app stores? The competition is fierce, but the potential success can be extremely lucrative if done right. There were…

2.2K
01/25
Nick Rojas

8 Crucial Elements to Creating and Marketing Successful Apps

2.2K
01/25
Nick Rojas

NATIVE ADVERTISING, TECHNOLOGY

The Differences between Progressive Web Apps (PWA) and Native Apps

Mobile app development has been a dominant force shaping the marketing landscape for small and large businesses alike. But apps as we’ve come to know and experience them, often referred to as native apps, are…

2K
11/17
Andrew Gazdecki

The Differences between Progressive Web Apps (PWA) and Native Apps

2K
11/17
Andrew Gazdecki

CONTENT DISTRIBUTION, TECHNOLOGY

BuzzFeed Just Became a Content Marketing Tech Company

It just might be time for BuzzFeed to add a new button to go along with mainstays like LOL and Fail: SaaSy.

1.9K
09/10
Dillon Baker

BuzzFeed Just Became a Content Marketing Tech Company

1.9K
09/10
Dillon Baker

EARNED MEDIA, SEO, CONTENT PROMOTION, OWNED MEDIA, PAID MEDIA, SHARED MEDIA, TECHNOLOGY

Technology With the Assist: 5 Marketing Disciplines Where Tools Can Help

Whether hunting for earned media opportunities, optimizing for search or monitoring brand discussions - marketing tools and technology are here to assist.

1.6K
03/02
Larry Alton

5 Marketing Disciplines Where Tools Can Help

1.6K
03/02
Larry Alton

OWNED MEDIA, CONTENT MARKETING, TECHNOLOGY

Will Artificial Intelligence Kill Content Marketing?

Artificial intelligence models are already working hard to tackle the concept of unique article submissions, but it's far from perfect.

1.6K
09/03
David Tile

Will Artificial Intelligence Kill Content Marketing?

1.6K
09/03
David Tile

NEWS, TECHNOLOGY

Apple’s Grammy Ads, ‘Alien’ and ‘Amigos,’ Put a Spotlight on Animoji

Childish Gambino and Migos Get the Animoji Treatment Viewers of last night’s 60th Grammy Awards were treated to two unique and ridiculously smile-inducing ads that promoted the iPhone X and, more specifically, the Animoji feature…