Technology

As a business, you understand the value of data – when it comes to marketing, data is everything! In this digital era, there’s a lot of information on the internet. Any company will do all that it takes to safeguard their data. How then can you collect…

Data center infrastructure management (DCIM) is a powerful classification of tool that allows for oversight of a data center ecosystem. There are some major benefits to using DCIM to monitor your data center. The ability to have all information…

Ever since search engines rose to prominence in the marketing world, the battle between SEO and website user experience (UX) has been raging, each championing their own priorities for web design. For website owners, taking into account the guidelines for…

The Internet of Things, Big Data, and Blockchain technology are the buzz words of the technology industry today. They are thrown around in conversations at the workplace, but not everyone understands what they mean and signify. What is the Internet of…

Looking at Martech guru Scott Brinker’s Marketing Technology Landscape Supergraphic below, you’ll quickly realize that marketers in 2019 have never before been wooed and courted with such an exhaustive suite of marketing solutions and technologies… 7040…

Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert more visitors into customers. Recent studies have shown that web…

Any business owner out there can affirm that marketing is no longer about placing ads on print media, hiring beautiful models for TV ads, or even erecting flashy billboards on major highways. In fact, businesses have had to willingly or otherwise embrace…

What differentiates long existing businesses that remain relevant today, and companies whose names we have long forgotten? While the ability to stay current is multifaceted, one of the main factors is an online presence. Only a few years ago, close to…

You lovingly spent time and effort to set up your WordPress site. Unfortunately, at the time you weren’t educated with regards to how to secure your site. And now your site has been hacked. Don’t worry, all is not lost. Depending on your host and a…

Before we dive into this topic as to why marketers and bloggers need VPN, let us have a brief view of VPN and how it works. VPN stands for Virtual Private Network and is a service designed to allow web users to access the web securely and privately.…

Nowadays, the Internet is a vital part of everybody lives. Work duties cannot be fulfilled without the web connection, as well as multiple means of leisure pastime and distraction are related to the global network. The net is the boundless source of…

Busy marketing professionals need all of the help they can get. Apps solve a lot of productivity and technical challenges. With the right apps on your Mac, you can get more done in less time, while making sure clients are happy and they are getting the…

“Good design is good business.” - Thomas John Watson Jr, (Chairman & CEO of IBM) Mobile app users have a plethora of alternatives but an intuitive app with impeccable design and responsive interface can help differentiate your business from the rest…

The idea behind low-code is to create a software development environment where business applications can be developed without the need for long hours of hard coding. With low-code development, instead of writing strings of code, users can now use a…

2018 has already seen a lot of advancements in them. Chatbots have been progressing since the time of their launch, you will find them used in almost all sectors like e-commerce, healthcare, government, and many more. The extensive recognition it gained…

As great as the services or products you are offering might be, without the right level of online exposure managing to reach the level of success desired in your chosen industry will not be possible. Consumerism has been highly digitalized in recent…

Nowadays, marketing campaigns are flesh and blood of sales’ processes conducted by various businesses from local hardware distributors to international airlines. The major goal of these efforts is clear as they have to promote a certain product or…

Innovation is rife in technology. Still, then comes along something like AI, and people understandably expect the same kind of reception. Its revolutionary, world changing… but has it reached the mainstream just yet? Well, put simply, it hasn’t.…