Content Marketing Strategy

 

Founded in 2006 with a vision to promote content marketing, Relevance today is a fast growing community of close to 42,000 marketing professionals bound together by our common passion for bringing more meaning to the “business” of marketing.

Winners of the 2015 Content Marketing Award for the highest subscriber growth, we focus a lot on the subject of content marketing but extend our scope to all themes relevant and necessary for effective business communication.We cover topics that include content curation, interactive media, influencer outreach, public relations, media relations, social media, search engine marketing, media buying, content marketing, and native advertising.

After our management change in 2017, we relaunched the website with a new interface and sections that include News, Directory and Events to bring more value to our growing user base. The Events section features conferences, seminars, webinars and forums while the Directory is intended to provide a one stop listing of the best tools, services, agencies and resources in the business.

We generates revenue entirely through corporate sponsorships, display advertising, monetization of opt-in lead generation, and by offering downloadable white papers, eBooks, and other sought after strategic assets for marketers. We like to believe that it is our very creative and personalized approach to user goals that make us a preferred destination for brands and users serious about content marketing.

Team Relevance

It is hard to define what constitutes the team at Relevance. We are a tightly knit community of over 500 writers, designers and researchers that produce content and more than 41,000 subscribers that offer feedback and ideas. We also rely heavily on industry practitioners and influencers for their insight and vision. And of course, on our many partner brands and benefactors to keep us in business! To learn more about us and how we can work together, write to us at [email protected].