Businesses need email marketing software so that they can plan and manage their marketing campaigns better. These services are beneficial as they have features like email builders, email scheduling, and automation tools that let you streamline operations. Besides, they can also offer reports and useful analytics to marketers so that the latter can tweak their strategies to gain better results.
Email marketing entails much more than simply pitching an offer; it is critical for building customer loyalty, promoting direct sales, nurturing leads, and promoting brand awareness.
Get Response is all-in-one marketing software that businesses can choose to promote their brand awareness. It comes with an advanced automation workflow using custom fields and tags. Get Response can also track the way in which users interact with the website. So, besides offering the basic email marketing functions, it helps in webinars and landing page creations.
What makes Get Response different from others is that its A/B testing is not confined to only subject lines; rather, it allows an A/B test upon the email content.
It also offers 30-day free trial where you’ll get access to all of the features.
Convert Kit is perhaps the most useful tool for bloggers and publishers. This software has been specially designed for podcasters, bloggers, and YouTubers. It allows you to create visually stunning forms and deliver customized emails to subscribers. For publishers, this tool is extremely beneficial because they can use the visual automation builder to build automated email funnels.
You can enroll for their 14-day free trial period to test the services.
[insert page='email-marketing-subject-lines-why-they-can-make-or-break-your-email-marketing-campaign-and-what-to-do-about-it' display='single-related-article.php']
SendinBlue ranks as popular email marketing software which is very simple to use. This is why it is highly recommended for beginners who can now create email marketing campaigns even when they do not have prior expertise or experience.
It allows you to deliver transactional messages depending on customer interactions. Its price will depend on the numbers of emails you are sending. You can avail of a free account having unlimited contacts; however, you will be permitted to transfer only 900 emails every month.
Limited free plan:
Lite plan: $25 per month
Essential plan: $39 per month
Premium plan: $66 per month
Constant Contact is a feature-rich email marketing service that is known for offering functionalities which will mainly benefit ecommerce websites. It integrates with apps like WordPress and sites like Shopify; it also connects with Facebook business pages for ads. If you wish to use Constant Contact, you are required to select the industry and prior experience in email marketing.
Depending on these inputs, the service is going to offer you promotion ideas and customized content which can boost your email marketing campaigns. Constant Contact will also deliver unparalleled supports through live chats, forums, and emails. Besides, it also boasts of a rich library of resources.
There are two plans available to you.
Email Plus Plan:
What sets this service apart from its competitors is that it gives its users a 60-day free trial period unlike other services which usually offer a 14-day or 30-day trial period.
MailChimp is a free email marketing service which is very popular among marketers working on tight budgets and bloggers. This is because it is perhaps the only service that provides many premium marketing features free of cost. This advantage is, however, limited by the number of subscribers and the volume of sent emails. Its latest design puts it at par with other email marketing software. The most recent updates have made it capable of converting site visitors into buyers and subscribers.
MailChimp lets you create attractive landing pages that can successfully generate more leads and convert users into customers. It is also easy to integrate it with popular WordPress and ecommerce websites.
Free plan: It’s free forever
Essentials plan: Plans start at $9.99 per month
Standard plan: Plans start at $14.99 per month
Premium plan: Plans start at $299 per month
When you are just starting out, it is advisable to enroll for their free option that can accommodate up to 2000 subscribers. When your business starts to expand, you may spend about $10 to get some more useful features.
MailerLite is another newbie in the world of email marketing. This has unique features which are quite revolutionary for marketing software. The personalization feature, for instance, will let you display or hide specific parts of your email for specific subscribers. It even allows you to make use of a subscriber’s personal data, like a hometown, and place it in the email message so that it appears even more personal.
You can also use its customization features to schedule an email to arrive at a subscriber’s inbox depending on his time zone. MailerLite also offers excellent automation features that let you create workflows and tweak templates.
[insert page='6-email-marketing-best-practices-for-maximum-conversions-and-increased-sales' display='single-related-article.php']
Drip is also premium email marketing software which is heavily inclined towards ecommerce websites and Shopify users. Most online entrepreneurs vouch for this email marketing service because it appears to be even more convenient than any regular email marketing tool. It comes with pre-designed automation workflows so that you can only make a few minor changes and you are good to go. Its Visual Builder allows you to create attractive emails easily.
You are also free to put your subscribers within segments depending on the criteria you have set. When you connect Shopify with Drip, your marketing strategies become even stronger. So, when you run an online business and wish to convert your site visitors into customers and subscribers using smart automation, Drip is the perfect tool for you. It allows you to engage in deep conversations with your clients and ensures the timely delivery of emails depending on analysis of customer behavior and purchase intent. So, you get to tweak messages based on actions like cart abandonment, returning site visitors, or first-time customers.
Starter plan: Free forever
Basic plan: $49 per month
Pro plan: $122 per month
Enterprise plan: Get a custom quote
It also offers two-week free trial. You can get live chat and email support from them after you have paid for subscription.
Active Campaign has made a name for itself as an excellent marketing tool for those looking for an intuitive interface. It also offers more features than a regular email marketing service. The Form Editor comes with a user-friendly drag-and-drop feature and users can also choose from pre-designed templates to create visually-appealing emails.
Each of its features is rich in functionalities and, using Active Campaign, you can conveniently build campaigns using both simple text and elaborate ones with lots of images and videos. When you are keen to get statistics on the campaigns, this tool can be of great help. This feature is not essential if you are handling a few subscribers, but it may be very useful when you have a long list of subscribers.
It also offers a 14-day free trial.
AWeber is known for lead generation features that are very useful for smaller businesses. You will find all the features you need to increase your emailing list. Using AWeber, you can create newsletters with their drag-and-drop builders. You can automate email sequences and make mobile-friendly signup forms for all kinds of devices. It is also possible to easily integrate this tool with any WordPress site, opt-in form, and landing page builder.
Starting off with this tool is rather easy because you can simply sign up for their 30-day trial on the official website. This gives you access to all the premium tools, support facilities through phone calls, live chats, and emails. So, AWeber is perfect for all types of email marketers, particularly newcomers.
Benchmark Email is a minimalist and clean marketing tool focusing on the creation of attractive email messages. It comes with an advanced email editor that allows you to create email content with blocks that can be links, text, or images.
If you sign up for their free account, the automation features may be limited but if you upgrade to a paid subscription, you can get many premium features. For instance, you can avail of features like Facebook app integration or web event tracking, advanced message scheduling so that you may set your emails to be issued at a specific time and date, auto-responding functions, comprehensive video integration, contact list management for customer segmentation, delivery assurance, etc.
You can even get full tracking reports with visual graphs of your campaign statistics. Benchmark Email also offers an attractive, advanced polling and surveying feature so that your business can target segmentation efforts depending on the data given by subscribers.
The popularity of these email marketing services shows that email marketing is not disappearing anytime soon. It will continue to remain one of the most powerful marketing tools for all businesses keen on growing. While ads may work to satisfy your business goals, there are some accomplishments that can only be attained through a killer marketing campaign. So, if you are serious about delivering meaningful content to your subscribers, you need to be able to come up with groundbreaking marketing strategies. And this can only be done by signing up for the best email marketing software in the market.