5 Frequent Instagram Advertising Mistakes You Have To Avoid
Since its launch in 2010, Instagram has been developing and growing, gradually morphing into one of the most popular social networks today, with more than 1 billion active monthly users. And it doesn’t seem to be intended to stop.
With an audience that big, 32% of which, according to Hootsuite, are youth aged from 18 to 24, Instagram makes an outstanding platform for business and branding purposes, offering amazing tools and possibilities for business advertisement.
The truth of these words can easily be put to test in reality. If you were to log into Instagram app right now, what would you see?
A variety of businesses, starting from small local cafes, restaurants, startups, up to gigantic corporations and worldwide brands.
If the case with the former is understandable, as small businesses and companies on the rise cannot afford powerful advertising campaigns. But why would the giants of the market use such platforms while having millions in advertising budget?
The answer is simple: Instagram is an extremely effective platform for letting people know of your business.
And you can easily use the power of this platform for personal benefit. The hardest part though would be doing it the right way.
While there are quite a lot of available ways and techniques of promoting your account depending on the type of your business, blog or website you have, the mistakes you can make along the way is universal for all of them.
Thus, let’s check out five common Instagram mistakes and ways you can avoid them.
Lack Of Clear Goals And Strategy
If you have no final goal, no matter how great and powerful your campaign is, you’ll never know if it was successful or not. Knowing your goals is the key factor of an effective Instagram strategy, without which all your actions will be meaningless and rapid.
Before proceeding with any serious moves in your advertisement campaign, ask yourself – what is your main objective? Is it boosting brand awareness? Or maybe growing your follower base? Or you are just using your instagram profile as a landing page for your blog or site?
For every goal there is a different path to reach it. Once you develop it, you can concentrate on the key points of your campaign and be sure that they will generate the needed impact.
Make Sure You Have Long-Term Development In Mind
This one has a direct connection to the previous point.
Even if you have created a planned out strategy, don’t be satisfied with short-term results, as they tend to be temporary.
Always have a bigger picture in mind. Create content that your audience can come back too and new people can check out.
The key here is building long-term relationships with the audience.
Targeting The Wrong Audience
The main problem most of the brands, even famous ones, stumble upon is targeting the wrong audience. You could be creating mind-blowing ads, but if you are targeting wrong people, all the work will be worthless.
To avoid making this mistake, make sure you familiarize yourself with the targeting system of a platform you use. By doing that, you could be targeting the needed audience confidently and effectively, based on their demographics, age, location, interests and preferences.
When it comes to targeting, these are the two options you can use on the platform:
- Custom Audiences – lets you target some specific groups that have interacted with you at some point of time. Effective for targeting people that already have shown interest in your business.
- Lookalike Audiences – target audience, created on the base of existing customers. It allows you to gather an audience whose interests and features are very close to the ones of the people who liked your brand before.
Neglecting The Quality Of Visuals
With simplicity in its core, which is, ultimately, gaining audience by sharing interesting and engaging content, it is quite easy for any kind of user to start their promoting process here, on Instagram.The simplicity lies in a way of establishing connection with the audience. And on Instagram it is happening through visual content. Click To Tweet
So, when it comes to visual content, you ought to make sure you’re using high-quality photos and videos, which will engage and raise the interest of your audience, instead of lowering it down and making them leave your profile.
Remember that bad, uninspiring visuals are discrediting your brand, making it look unpleasant and unprofessional, which will inevitably affect your follower base, and, consequently, brand awareness.
To make sure that this doesn’t happen, make sure to use all of the tweaks and tricks that can help you make your visuals better.
Use good editing tools, experiment with photography, use carousel view, make up a unique style for your Instagram profile.
Do anything that will make your brand unique and stand out from thousands of others.
Creating Confusing Advertisement
Sometimes it occurs that the quality of the visuals is not the problem, but the information and message that comes along with it.
Your ads could be beautifully made and delivered to the right audience, but if they’re not cohesive and easy to understand, there is a big likelihood that they will not perform as well as they should have.
If an ad fails at delivering the details of the product or business in the simplest, understandable way possible, it is a bad ad.
To make sure that doesn’t happen to you, make sure that the messaging of your advertisement is precise and clear. After all, the main goal of your advertisement is to make an Instagram user think “I want to buy this product” or “I want to check out this website/blog”, etc.
And there you have it. These are amongst the most frequent mistakes that can be seen on the Instagram profile pages of various brands, businesses and influencers. They are quite easy to avoid if you are aware of what you should do, and what you should not. So always remember the main philosophy in leading an advertising campaign – think before you do. Plan your actions, think them through and leverage every step for achieving the ultimate result that you deserve.