Author

Andrea Lehr

Andrea Lehr is a promotions supervisor at Fractl, a creative digital agency specializing in high-quality content creation and placement. When she’s not in the office, there’s a good chance you’ll find her running or challenging friends to a game of Apples to Apples.

Social Promotion

Why Virality is More About an Emotional Connection than Luck

Andrea Lehr Aug 4, 2016

Every brand is vying for more traffic, more followers, and more conversions from as many people as they can reach online – and one of the surest ways your marketing team can do this is through a viral hit. Unfortunately, most people would…

Content Promotion

How A Content Marketing Strategy Impacts Your Bottom Line

Andrea Lehr Oct 27, 2015

Understanding how your content benefits each stage of the funnel can have a profound impact on awareness, traffic, search rankings & lead generation.

Content Marketing

Staying Competitive in the Inbound Marketing Economy

Andrea Lehr Aug 25, 2015

Fractl and Moz analyzed 75,000+ job listings to reveal on-the-rise marketing skills and states with a high concentration of inbound marketing roles.

Earned Media

New Insights on Audience Engagement Across Verticals

Andrea Lehr Jun 26, 2015

New insights on the likelihood of audience engagement in different verticals can help maximize outreach efforts in your next promotions cycle.

Earned Media

How the Sentiment of Earned Media Varies by Subject

Andrea Lehr Jun 17, 2015

Assessing the subject and tone of a campaign prior to promotion can have an effect on whether the resulting earned media is positive or negative.

Content Distribution

The Landscape of Content Marketing vs. Native Advertising

Andrea Lehr May 20, 2015

Brands aren't sure which is better: strong customer relationships (but longer sales funnels) from content marketing, or faster conversions with native ads?

Owned Media

5 Ways to Ensure Branded Video Success

Andrea Lehr Mar 31, 2015

Now more than ever, brands have the opportunity to connect with their audiences through unique content that provides entertainment value while simultaneously promoting its core values and products. They’ve become visual storytellers,…